museum and the web florence 2014 - museum natural history of florence on social media
TRANSCRIPT
Alba ScarpelliniHead of communication & social media strategy
Museum Natural History – University of Florence
Museum Natural History of the University of Florence:Communication strategies on social media
MWF2014: Museums and the Web Florence / February 18-21
Grand Duke Peter Leopold of Lorraine was established the Imperial and Royal
Museum of Physics and Natural History in 1775
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
…and it was one of the first scientific museums to be opened to the public… a very social museum
In the museum it was displayed the entire world of nature
Visitors proceed from the Earth (mineralogy) to the Sky (astronomy), passing through botany…
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
… zoology and
antropology…
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
…the botanical and anatomical wax models.
It was at once a site of collections and also a place for research and for teaching.
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
The unity of nature referred to the unity of knowledge.
It was an extraordinary success :from 1784 to 1785 the Museum was visited by 7106 people …about 2000 were females and the 84% total visitors belonged to the “common people”.
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Today the great heritage of artistic and natural specimens (that are about
8 million) are distributed in some historical buildings in different areas of Florence. MNH is a complex system to communicate…
Fortunately, new technologies are a big help to the museum communication
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Since 2009, Museum Educational Department started to use web 2.0 technology
Projects with Regione Toscana
It ‘s a 3-D, multiplayer, online educational game. This game allows players/learners to design, build, manage, and develop a botanical garden, recovering green space surrounded by a western city.
The Garden of Wonder
It’s 2-D, online, multiplayer game . Immersed in ancient times, classes playing this game get in touch with the world of fossils.
Explorers of Time
Educational website & multimedia games
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Project with :PORTALE RAGAZZI.IT Ente Cassa di Risparmio di Firenze
Erbario game
Skeleton game
Giglio & Fiorenza GamesSimple, online, flash-games
allows pupils to play toghter, and reflect, on the theme chosen by the teachers
A video, "A museum to understand the nature", introduces the children to the knowledge of the “museum’s world”
Educational video & multimedia games
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Young children have fun mixing the elements that constitute a human face: the overall shape, the eyes, mouth, nose, and hair.
The game, currently used in the classroom from three years, is really a useful tool for a project on human biodiversity.
Just an example…
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Students get a “hands-on”, understanding how diversity is appearance because of all the different possibilities in combining features; no two people can ever look alike.
Perhaps Bitstrips copied us
In 2008, with the exhibition Virtual Renaissance – art in Second Life and in Virtual Words, the MNH was the first university museum in the Europe to have an avatar on Second Life
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
In 2012 with the exhibition Dinosaurs in the Flesh: science and art bring the rulers of a lost world back to life
The museum gained a special mention from ICOM because it had been able to engage users of all ages with social networks
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
…and in 2013 with the event #invasionidigitali co-creation of cultural value, a lot of people flooded the Museum allowing to create a strong effect of engagement with the social community
The MNH is a welcoming museum, you can take pictures and videos and you are invited to share
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
The communication on social media is successful, because the
posts are capable of creating a dialogue
between users and the
museum and among the
users themselves
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
February 2014
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
The museum analyzes the impact of communication on social media. There are many useful tools to make the statistics…
Social media are userfriendly, but you need to use skillsto make a good museum communication
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Unfortunately, in Italy, there are few museums that have professionals with specific responsibilities for media communication and marketing.For this reason it’s important to invest in training and give a proper professional qualification to those already working in these areas
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
Work in progress
Website team
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21
We need to involve more people in the activities of the museum.We want people to discover, learn, have fun, partecipate, think, grow, share ideas...
Credit for photos:Saulo Bambi, Giulia Bebi, Andrea Gori , Alberto Mori & al.
Thanks for your attention
Alba Scarpellini - MWF2014: Museums and the Web Florence / February 18-21