musesocial pres almost final
DESCRIPTION
we're gettin' thereTRANSCRIPT
![Page 1: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/1.jpg)
Welcome to “What Do We Really Know about Social Media
in Museums?”
It’s not about social media. It’s about being
more social.
![Page 2: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/2.jpg)
Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum,
@bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum
Studies, @darrenmilligan• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert • Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespieShared account: @mw12social
![Page 3: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/3.jpg)
Our intended outcomes for this forum:
• Educate ourselves about social media practice
• Be a supportive and nurturing community
• Help professionals speak to colleagues, leadership about social strategies, issues
• Increase understanding of followers, audiences
• Document and discuss next stepsNow these seem weak
![Page 4: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/4.jpg)
Audiences (broadcast mode) vs. Communities (dialog mode)
Audiences are no longer relevant. Long live communities!
Discuss passionately.
![Page 5: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/5.jpg)
Elissa to resize
![Page 6: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/6.jpg)
Learning
People don’t learn through social media.And even if they do, you can’t tell.
Discuss epically. I want SM delighted by my interactions with museums on social media #musesocial - @richmintz
From "museum consumers" @SometimesRhymes & @veomega: SM great when it gets visitors to try new things, not just stare @ screen. #musesocial - @museums365
![Page 7: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/7.jpg)
A new way to measure learning on social media:
No kitty curator tweets today. Sleeping in a basket of clean laundry.
LURNINGL
Top secret algorithm:
This day in history tweet + link to collections on FB + learning outcome approved by education dept + curatorial review + PR dept signs off - cute cat photo that lack relevant connection to museum mission+ cat photo deeply related to museum mission / number of followers = Lurning per capita score (LPC score) is 82
Pandasonian @Pandasonian
Gave you L+ in social media learning
![Page 8: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/8.jpg)
Roles
Everyone should speak on behalf of museums.
Discuss interdisciplinarily.
![Page 9: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/9.jpg)
We can’t let *everyone* speak on behalf of
the museum via social media.
Pandasonian @Pandasonian
You wouldn’t believe what they made me eat today.Think I might hurl on a tourist. Cheap food.
Pandasonian @Pandasonian
So many people taking my photo. Does this new landscaping make me look fat?
Pandasonian @Pandasonian
My poop on Instagram: instagr.am/p/pandapoop
Pandasonian @Pandasonian
Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet?
![Page 10: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/10.jpg)
Metrics
We don’t measure engagement with exhibits. Why should we measure it with social media?
Discuss with vigor.
![Page 11: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/11.jpg)
![Page 12: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/12.jpg)
Having lots of followers doesn’t indicate success!
#justsayin!
![Page 13: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/13.jpg)
Let’s keep talking!
![Page 14: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/14.jpg)
Hashtag to follow: #musesocial
In the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum,
@bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum
Studies, @darrenmilligan• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert • Erin Blasco, Smithsonian Postal Museum, @erinblasco
Twitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespie
![Page 15: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/15.jpg)
Learning• For now, learning = change in knowledge, behavior,
attitude, engagement/interest, or skills. • Does learning on SM look or sound different than it
does in other museum environments? • Do SM followers want to learn? Followers sometimes
say they want to be surprised, delighted, amused. How does this relate to learning?
• Does learning happen within SM itself or does it only occur once a link has been clicked?
• Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level?
• How do we know if we achieved learning outcomes on SM?
I want SM delighted by my interactions with museums on social media #musesocial - @richmintz
From "museum consumers" @SometimesRhymes & @veomega: SM great when it gets visitors to try new things, not just stare @ screen. #musesocial - @museums365
![Page 16: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/16.jpg)
Who should speak on behalf of museums?
• Do our audiences want to hear from more people? (Friend a building?)
• Is there a desire by more staff to participate in the museum's social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?
• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?
• Could resource constraints be reduced through greater participation from more staff?
• What organizational culture shifts that need to occur for more to participate in social media?
![Page 17: MuseSocial Pres Almost Final](https://reader034.vdocuments.mx/reader034/viewer/2022052505/5556f618d8b42a4a418b462f/html5/thumbnails/17.jpg)
• Are we using SM to create dialog? Or are we using it to broadcast?
• Should we be using sm to create channels outside the main museum?
• Is there a difference between fan boys, rabid fans, and community? Do fan boys build excitement or are they a distraction?