muscletech - presentation (april 4, 2016) (1)
TRANSCRIPT
Global Communications: Muscletech in Russia
Agenda
Brand Overview
Brand Overview
Brand Overview
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Overview - Russia
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Emerging Trends in Russia
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Overview - Russia
Overview - Russia
Overview - Russia
Objective
Target Market
Day in the Life
Big Idea
Big Idea
Yuri LeonovBodybuilder
Natalya AntyukhOlympic Athlete
Olga FilchenkovaInstagram Fitness Model
Alexey LesukovBodybuilder
Big Idea
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Big Idea - Rationale
Challenges
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Media Selection
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Media Rationale (Online)
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Media Rationale (OOH)
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Control Mechanisms
Creative Mock-ups (Online)
Creative Mock-ups (OOH)
Creative Mock-ups (OOH)
Creative Mock-ups (OOH)
Creative Mock-ups (OOH)
Executional Strategies
Measurables
Future Considerations
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