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*SXSW is South by South West Music Festival

MiFi is a wireless router produced by Novatel

Wireless that act as mobile Wi-Fi hotspots.

How much is the charge to access the portable WiFi connection called MiFi?

What is the purpose of this tech marketing strategy?

Why did BBH select this music festival to try this MiFi?

Do you think this project exploits or helps the homeless? (Explain)