VISIT

COMPANY HISTORY

Murree Brewery was established in 1860 by British. Murree Brewery was established in 1860 by British.

Certain types of bear and whiskies are produced in the company for Certain types of bear and whiskies are produced in the company for British troops. British troops.

At that time it was established in Ghora Galli in Murree.At that time it was established in Ghora Galli in Murree.

Due to lack of water they open their branch in Rawalpindi and Due to lack of water they open their branch in Rawalpindi and Quetta. In 1935 earth quick destroyed the Quetta branch Quetta. In 1935 earth quick destroyed the Quetta branch

Now there is only one branch of Muree Brewery in Rawalpindi. Now there is only one branch of Muree Brewery in Rawalpindi.

Oldest company of PakistanOldest company of Pakistan

VISION AND MISSION STATEMENT

To fulfill customer requirements & expectations through CARE.

We the people of Murree Brewery Co. make personal commitment to first understand our customer’s requirement then to meet & exceed their expectations, by performing the correct tasks on time and every time through.

MANAGEMENT TECHNIQUE

Consensus based process

Board meeting at different points of time

Annual meetings

Specialized professional team

Incentives and bonus

Adjustable environment and discipline

PRODUCTS OFFERED

The Murree Brewery produces a wide variety of products Alcoholic Non Alcoholic Carbonated The sister companies Product line Diversification

Production Process

SOCIAL RESPONSIBILITY

They provided area to Govt. of Pakistan in Zia-Ul-Haq era.

Also provided place for Govt. Bandhara High School.

Place for Golf Club.

Dispensary for employees.

Provide renovation facilities

Post office for the area people.

Benefit to their employees

Provident fund

Pension

Medical facilities

Insurance

PROBLEMS

People face a major problem of bad smell of waste material and rotten fruits thrown by the company in residential area which affects all the which causes different disease.

Tomato Ketchup is not merely prepared by tomatoes they mix it with carrots to minimize cost.

Tetra Pack Juices is not prepared purely by fruits flavors are also added for chilling taste

Weak inspection during manufacturing and packing process

Lack of moral persuasion

GROUP RECOMMENDATION

Waste material should be recycled or proper disposal of waste material

Products should manufactured with ingredient that are write on label and Govt. should have proper check and balance on production

There is a need of strict security while manufacturing and packaging process security camera should be installed

Company should provide moral persuasion to their workers

Health problems :- Liver and stomach problems

REFERENCES

Group Visit Personal interview Internet Broachers Annual Report Customer opinions

CONCLUSION

“Even in Pakistan, Prohibition Will Not Work”

“Now this is the time we have to think about our Moral activities & values how to safe our values and live according to our Islamic

culture. “

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