murdoch molly cpr wk2 practice
TRANSCRIPT
![Page 1: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/1.jpg)
PR vs Marketing vs Advertising
CPR Wk2 Practice Molly Murdoch
![Page 2: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/2.jpg)
PR is all about building good relationships with the public through media exposure. This exposure is gained not paid for.
Dictionary.com defines it as “The art or science of establishing and promoting a favorable relationship with the public.”
Photo Credit: http://pteehok.hu/images/occasion/fb8e4a2acd8c16e606b08d5b54158feb_tjufp.jpg
![Page 3: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/3.jpg)
AdvertisingSimply put, advertising is paid for. Agencies
specialize in creating media to help sell products. They use billboards, television
commercials, internet ads etc.
The goal of advertising is to sell a product or service
Photo Credit: http://www.viralblog.com/wp-content/uploads/2011/09/advertising.jpg
![Page 4: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/4.jpg)
Marketing
Marketing encompasses many facets of creating and maintaining company relationships. Things
like giveaways, trade shows or even taking a client out for lunch could fall under marketing.
Photo Credit: http://www.stopgap.com.au/uploads/ctas/blogs/AUS%20blog%20images/Digital%20marketing.png
![Page 5: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/5.jpg)
Goals
• Marketing - To make sure companies are promoting their products or services to the people who want or need them
!
• Advertising- To sell a product or service
!
• PR - Ipublic
![Page 6: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/6.jpg)
Similarities
PR & Marketing both use strategic planning and focus on goals of the business or company. They also focus on the brand of the company and maintaining a
certain image.
![Page 7: Murdoch Molly CPR Wk2 Practice](https://reader034.vdocuments.mx/reader034/viewer/2022052602/55ba535dbb61ebc2538b458f/html5/thumbnails/7.jpg)
References
http://heartifb.com/2013/10/23/the-difference-between-pr-marketing-and-advertising/
http://hooplamedia.wordpress.com/2008/01/29/defining-the-terms-the-differences-between-pr-marketing-and-advertising/