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What's all this Munky Business?

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Munky Next Generation.ppt

WHO IS MUNKY?

Overview

Founded in 2007

A unique integrated cross-platform social marketing company both off and on line

Sydney and Melbourne - Gold Coast, Brisbane, Perth coming soon

80,000+ members and growing at 5% per month

Highly targeted to Gen Y - predominately 18 - 24s

The Munky Crew take photos out and about at all major bars, clubs, beach days & festivals *Seeback of presentation for venue and event listings

All photos snapped by The Munky Crew can be found at www.munky.com.au

Munky is a social leisure and entertainment based cross platform,

with a core focus on event-based promotions and photography, covering

premium and exclusive events, venues and festivals across Sydney and Melbourne.

Who Is Munky?

THE MUNKY Marketing magic

The Munky Crew are the most credible crew within the social entertainment space

The Munky Crew are made up of 40+ (and growing) of Australias most out-going andfunky guys and girls

The Munky Crew wear subtly branded partner uniforms

The Munky Crew attend the hottest events, parties and festivals 5 nights a week, everyweek!!

The Munky Crew interact directly with the social nightlife and entertainment scene on apersonal level

The Munky Crew snap 4,000+ partner branded water marked photos EVERY WEEK!

The Munky Crew hand out cue cards to over 40,000 people every month!

An incredible 45% of people snapped by The Munky Crew turn into customers!

The most recognised social photography crew in Australia!

The Munky Crew have covered over 6,000 events to date

Introducing The Munky Crew

Q: Who Interacts with the Munky Crew?A: GEN Y

Our Members18 -24.......... 79%25-30........... 13%30+.............. 4%

CURRENT MONTHLY SOCIAL INTERACTION STATS

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SYDNEY 120 361 163 168 201,670 67,386

MELBOURNE 52 155 86 91 68,972 14,467

GOLD COAST 43 129 43 107 48,375

BRISBANE 43 129 43 107 48,375

PERTH 43 129 43 107 48,375

COMING SOON

Snap shot

The Munky Crew take photos of people out and about at: Bars, Clubs, Events, Festivals, beach days, concerts

The partner branded water marked photos are uploaded on to Munky.com.au

Munky Members download photos for free

Munky members share their photos on Facebook, Twitter, email etc

4,000+ pics (and growing) taken per week

Over 380,000 pics taken to date and archived on Munky.com.au

The Munky Cue Cards

The Munky Crew hand out an average of 40,000+ cards per month (and growing)

The Munky Cards are handed out to all people photographed, in a desirable and hard to access environment

The Munky Cards are business card size and often placed in wallets, pockets, handbags

45 - 50% consistent conversion rate from off line to on-line

Australias largest and most respected one to one cue card distribution

WWW.MUNKY.COM.AU Brand new bigger and better site - launched November 2009

Over half a million page view s per month and grow ing

Average 30-35,000 UBs per month

Munky Members spend an average session time of 8 mins interacting w ith the site

Over 380,000 photos taken to date and archived on site

80,000 members to date and grow ing at a rate of 5% a month!

An average of 4,000 NEW Munky Members per month!

Weekly new s letters w ith gig guide and info to members

An average of 7,000 Birthday emails sent out per month w ith VIP offers

Interactive social voting platform pic of the w eek voted by members

Guest-lists and packages, priority entry in to premium clubs and events w ith VIPvalue adds

Profiles of local and international DJs and artists

MUNKY TV COMING SOON!View a rough pilot episode at:

http://munky.com.au/u/2

Some of our previous and currentadvertisers

Sydney Melbourne

Venue name

Weekly

events Capacity

Potential

weekly

reach Venue Name

Weekly

events Capacity

Potential

weekly

reach

Acer Arena | na 21,000 Alumbra | 2 800 1600

Arthouse | 1 1200 1200 Baroq House | 2 350 700

Beach Palace hotel | 1 2000 2000 Billboard | 2 900 1800

Boutique Sydney | 2 300 600 Boutique | 1 350 350

Bungalow 8 | 2 1000 2000 Calder Park Thunderdome | na -

Cabana | 1 1650 1650 Circus Bar | 3 300 900

Candy's Apartment | 2 300 600 Cushion | 3 300 900

Cargo | 2 1400 2800 escobar | 2 300 600

Civic | 1 450 450 Eve | 1 900 900

Dragonfly | 3 350 1050 Flemington Racecourse | na -

Favela | 3 450 1350 Marrakech | 1 200 200

Fringe Bar | 2 350 700 Onesixone | 2 350 700

Greenwood | 1 1500 1500 Q Bar | 2 400 800

Havana | 1 450 450 Queesbridge Hotel | na 2000 -

Home | 3 3000 9000 Room680 | 2 800 1600

Kings Cross Hotel | 2 1200 2400 Station | 1 350 350

Lady Lux | tbc TBA - Telstra Dome | na -

Mona Vale Hotel | 1 1200 1200 The Edgy | Mentone Hotel 1 1200 1200

Moulin Rouge | 3 300 900 The Motel | 2 850 1700

Northies | 2 900 1800 The Saint Hotel | 4 300 1200

Pontoon | 2 450 900 White Charlie 3 180 540

Roundhouse (UNSW) | tbc 2500 - 16040

Ruby Rabbit | 2 250 500

Sapphire Lounge | 3 250 750

SoBar | 1 250 250 Sydney 46,900

SOHO | 2 700 1400 Melbourne 16,040

Sydney Entertainment Centre | na 12800 - Current Monthly potential 251,760

Sydney showground | tbc -

The Argyle | 1 1400 1400

The Eastern | 2 1200 2400

The Elk | 1 150 150

The Epping Hotel | 1 800 800

The loft | 2 300 600

The Ranch | 1 500 500

The Roxy | 1 1600 1600

The Sheaf | 2 700 1400

Trademark Hotel | 2 700 1400

Wallaby Bar | 1 300 300

World Bar 2 450 900

46900

79%+Munky membersare aged between

18 and 24

2citiescovered by Munkywith more to come

6,000+premiumnightlife eventscovered byThe Munky Crew

to date

80,000+Gen Yershave created

profileson Munky

250+events coveredby The Munky Crew

every month

380,000+archivednightlifephotos on Munky

40,000+brandedMunky Cue-cards

distributedmonthly

16,000+photossnapped byThe Munky Crewevery month

5%The rate ourmember-basegrows monthly

Some stats