municipal power systems and social media
DESCRIPTION
Slides from July 26, 2010 presentation to S.C. Association of Municipal Power SystemsTRANSCRIPT
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Making the most of social media…even if you don’t want to
S.C. Association of Municipal Power Systems Annual
MeetingJuly 26, 2010
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Social Media is Everywhere
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•500 million users worldwide•125 million users in the U .S.•1.5 million users in South Carolina
•105 million users as of April 2010• 300,000 new users daily• 55 million “Tweets” per day
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Look Before You Leap
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Begin With a Strategy
• Social media is a tool – does it further your city/utility goals?
• Not every tool is right for you• Can you handle it when a conversation doesn’t
go the way you want?• Time commitment – it’s not a sometimes thing
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How Do Utilities Use Social Media?
• Updating customers about outages and other real-time issues
• Updating media about fast-moving stories• Building community support for plans• “Humanizing” the organization
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More About Facebook
• Deeper connections – deeper risk• Need to have a Facebook account user/users
who can run it• Photos, videos, contests and ads• Walled garden
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More About Twitter
• Easy to set up• Less risky• 140 characters• Very popular with journalists• You can link it to your Facebook page• Don’t have to join to read someone’s Twitter
feed
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Some Suggestions
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Have a Social Media Policy
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Keep Squatters Out
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Listen to Competitors
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Don’t Let IT Block You
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My Contact Information
Michael SponhourDirector of Public Affairs
S.C. Budget and Control Board(803) 734-0632
[email protected] www.twitter.com/msponhour