2010 National Association of Hispanic Publications (NAHP) Recipient for 10 National Awards

Editorial Overview

The Voice of Georgia’s Hispanic Community Since 1979

For over 3 decades, MundoHispánico has been Greater Atlanta’s leading Spanish Language newspaper establishing itself as a stable community partner, a strong leader, and a vital presence in Atlanta’s metropolitan area.

We are dedicated to enriching our community by providing our readers with the most diligently reported local news as well as news from around the world. Our publication engages, educates, and empowers our readers. Written and edited by its own full-time, multi-cultural staff, MundoHispánico emphasizes topics of interest to all Hispanic readers.

INSPECT WHAT YOU EXPECTCHECK THE AUDIT!!!

www.mundohispanico.com

Media Kit

Circulation audited by:

Average of 193,250 Weekly Readers

DemographicsLearn About Our Market and Our Readers

Market Demographics Reader Demographics

Gender

Housing

Origin

Education Level (Breakdown)

Annual Household Income Online Usage

Age

Male 60%Female 40%

49% own a home

MexicoPuerto RicoGuatemalaSalvadorColombiaDominican Rep.Other

64% 7.3% 4.3% 4.1% 2.8% 1.6% 15.9%

were born abroad64%84% have 3+ Household members13 years (Average years of residency in GA)

24% make $50k - $74,99940% make $75k +

72% have accessed the internet in the past 30 days

Graduated High SchoolGraduated College

39% are between 18-34

95%31%

Hispanic Buying Power

50% are between 35-54Household Profile

Completed Post Graduate 6%

Population 596,222 Hispanics reside within MundoHispánico’s distribution area(MundoHispánico has a 32.4% market penetration)

Buying Habits78.9% frequently purchase productsor services from Ads seen in our paper

Source: CVC Audit Report and Survey, 2009Source: DemographicsNow.com, 2010

Source: Selig Center for Economic Growth, Terry College of Business, The Univ. of GA, 2010

Source: Scarborough Research 2009 & 2010, Release 2(Based on MundoHispánico distribution area)

Source: MundoHispánico Segmentation Study, Rincon & Associates, 2007)

72% of Georgia Hispanics Live in MundoHispánico’s Distribution Area

Area of residenceGeorgia Hispanics

Athens & Gainesville9.3%

(75,143)

Other26.5%

(215,826)

Atlanta64.2%

(521,079)

Source: 2006-2008 American Community Survey

812,048 Hispanics reside in Georgia

Georgia = $17 billion (10th largest among U.S. States)

Atanta = $12.6 billion

Audited Circulation: 71,500 Weekly Copies

Distribution

CARROLLCHEROKEECLAYTONCOBBCOWETADEKALB

DistributionAtlantaZIP CODE ZIP CODE

COUNTY

COUNTYBANKS BARROW CLARKE HABERSHAM HALL

TOTAL............................7,000

TOTAL. . . . . . . . . . . . . . .64 ,500

DOUGLAS

FAYETTEFORSYTHFULTONGWINNETTHENRYROCKDALE

536278986

1,0744221040

4477805010

2087820373557883157668

1,6331,289

300043000530008

30012300133001730019300223002430030300313003230033300343003530038300393004030041300433004430045

AlpharettaAlpharetta

Marietta

ConyersConyersGraysonDacula

AlpharettaSuwaneeDecaturDecaturDecaturDecaturDecaturDecaturDecaturSnellville

CummingCumming

LawrencevilleLawrencevilleLawrenceville

300473005230058300603006230064300663006730068300693007130075300763007830080

30083300843008730088300923009330096300973010130102301063011430115

30126

1,88360

1412,245

39119616780328360

4,0081,168

983327

1,196

459302015

6474,4092,012

10029332816

1,058112

1,028

LilburnLoganville

LithoniaMariettaMariettaMariettaMariettaMariettaMariettaMariettaNorcrossRoswellRoswell

SnellvilleSmyrna

St. MountainTucker

St. MountainSt. Mountain

NorcrossNorcrossDuluthDuluth

AcworthAcworthAustellCantonCanton

Mableton3012730134

30135301443015230168301803018830189302133021430215302363025330260302633026530269

30274302813029030291302963029730303303053030730308

30183

233628110325211472304161451098715261669230327

24931548

10050

2,520903601035

Powder SpngsDouglasville

DouglasvilleKennesawKennesaw

AustellVilla Rica

WoodstockWoodstock

FairburnFayettevilleFayettevilleJonesboro

McDonoughMorrowNewnanNewnan

P’tree City

RiverdaleStockbridge

TyroneUnion CityRiverdale

Forest ParkAtlantaAtlantaAtlantaAtlanta

303093031030311303123031430315303163031730318303193032430326303283032930331303363033730338303393034030341303423034430345303493035030354303603051830519

309080

10840

47614340289186

1,14020

6253,340

2090

20750

1473,3273,657

658313

1,289126115625552

1,386241

AtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlantaAtlanta

College ParkDunwoody

AtlantaDoraville

ChambleeAtlanta

East PointAtlantaAtlanta

DunwoodyHapevilleDoraville

BufordBuford

3301,496

2112,0004,0679,378

89914,030

488

5701,040

10,43119,560

3050130504305063050730511305273053130542

GainesvilleGainesvilleGainesvilleGainesville

BaldwinClermontCornelia

Flowery Branch

3,14036517528414740

33816

30566

306023060530606306073066630680

Oakwood

AthensAthensAthensAthens

StathamWinder

30

4080

1,087260

32465

TOTAL......................7,000

ZIP CODE30004300053000830009300223002430043

AlpharettaAlpharetta

MariettaMarietta

AlpharettaSuwanee

Lawrenceville

COUNTYCOBBFULTONGWINNETT

TOTA L . . . . 6 , 0 0 0 *Home delivery distribution is calculated into overall circulation of 71,500 copies

3004430047300603006730068

LawrencevilleLilburn

MariettaMariettaMarietta

TOTA L . . . . 6 , 0 0 0 *

16030009 Marietta

30122 120Lithia Spngs

TOTA L . . . . . . . . . . . . . . . 64,500

DistributionGainesville / Athens

DistributionHome Delivery

300713007530076

Norcross Roswell Roswell

1030046 Lawrenceville

30082 294Smyrna

30273 40P’tree City

30601 Athens 501

147497

1,968338

4,050

300783008030082

SnellvilleSmyrnaSmyrna

3009330096301263014430328

NorcrossDuluthAtlanta

KennesawAtlanta

303393051830519

Atlanta Buford Buford

DEKALB

INSPECT WHAT YOU

EXPECT

MundoHispánico is the ONLY Spanish Language newspaper currently audited in the Atlanta market.

CHECK THE AUDIT!

1026002

View Our Distribution by Zipcode, City, and County

MundoHispánico Publishes Every Thursday

Media PlannerChoose a Section for Your Ad

If advertiser requests placement outside of category, there will be a $150 placement charge.

• Parties

Front cover story

News about the Hispanic community, mainly in Georgia

Healthy tips for a better well-being

Automotive

Classi�ed advertising

Money and �nance

Home and Garden, Real Estate Entertainment, cultural news, and upcoming events with a Latin beat

Editorial commentary

National and world news

News from Latin America

• Restaurants• Photography• Travel/Hotels• Satellites• Travel Agencies• Travel Tickets• Theater• Entertainment

• Real Estate Agents• Apartments for Rent• Property Sales• Mortgages• Homes for Rent• Home Repair• Home Improvement• Home Investments

• Banks• Financial Companies• Packages• Shipping Money• Accountants• Insurance• Entrepreneurs• Personal Businesses

• Health Services• Health and Beauty Salons• Health and Beauty Weight Loss• Churches• Classes• Chiropractors• Computers• Dentists• Guides - Commercial• Guides - Health• Guides - Religious• Grocery Stores

• Auto• Automotive Dealerships• Automotive Products• Auto Service/Auto Repair• Auto Service/Workshops

• Legal• Employment• Of�cers• Services/Opportunities• Items for Sale• Wanted

• Adult Entertainment• Spas• Palm Readers

• Cell Phones• Phone Cards• Telephones

• Retail Stores• Attorneys

Sports• Sports Events• Sports Products• Insurance• TV Channels/Services• Cable

ACTUALIDAD

BUEN RATO

COMUNIDAD

NUESTRA TIERRA

PAÍS Y GLOBO

OPINIÓN

BIENESTAR

DINERO

MI CASA

DEPORTE

MOTOR

TRABAJO YCLASIFICADOS

DESPUES DECLASIFICADOS

Rate Sheet46” Web-Width

Column Size Conversions1 2 3 4 5 6

1.527” 3.222” 4.916” 6.611” 8.305” 10.0”

Home Delivery Circulation: 6000 copies

6455 Best Friend Rd. - Norcross, GA 30071

Monday - Friday during the hours of 8am - 3pmThey must be labeled with the quantity & insert date

Phone: (770) 326.8815

Preprints must be delivered at least ten

MeasurementsAd SizeFull Pg

1/2 Pg V.

1/2 Pg H.

1/4 Pg1/6 Pg

1/8 Pg

1/12 Pg V.

1/18 Pg

6 col x 10.35”

3 col x 10.35”

6 col x 5.1”

3 col x 5.1”2 col x 5.1”

3 col x 2.47”

2 col x 2.47”

2 col x 1.6”

1/3 Pg V. 2 col x 10.35”NEW SIZE

1/9 Pg 2 col x 3.34”NEW SIZE

MundoMercado Section Only

(Color Included)

$???

DimensionsNew AdsFull Run

Both EditionsMetro- Atlanta

Edition

$726 $568

Double Truck

Cover Strip

13 col x 10.35”

6 col x 1.5”

$220 $150

$???$4,360 N/A

$???$1,500 N/A

NEW SIZE

NEW SIZE

Preprints

& Contact Information

(10) business days out to:

$2,180 $1,706$1,090 $853

$1,090 $853

$545 $426$363 $284$272 $213

$182 $142$121 $95

New Address

Full Color

Spot ColorColor Rates

$545 $494

$182 $164

Circulation: 64,500Circulation: 71,500

$196

Gainesville/Athens Edition

$90

N/A

N/A

$589$294

$294

$147$98$74

$49$33

$80

$30

Circulation: 7,000

$49 per thousand 1-4 pages

$71 per thousand 6-8 pages

$93 per thousand 10 + pages

Minimum Order: 10,000

2011 Special Supplement Calendar

Special Supplements Alternative Options for Delivering Your Message

Guía de salud (Health Guide)

Guía legal (Legal Guide)

Copa América (Previa) (Preview of Copa América)

Regreso a clases(Back to School)

SPECIAL SUPPLEMENTS(Newspaper Pullouts)

Publication Date: Mar. 17Space Reservation Date: Mar. 10

Publication Date: Jun. 9Space Reservation Date: Jun. 2

Publication Date: Jun. 30Space Reservation Date: Jun. 23

Publication Date: Jul. 21Space Reservation Date: Jul. 14

Copa América (Resumen)(Final Summary of Copa América)

Herencia hispana (Hispanic Heritage)

Guía de regalos(Gift Guide)

Publication Date: Jul. 28Space Reservation Date: Jul. 21

Publication Date: Sep. 15Space Reservation Date: Sep. 8

Publication Date: Dec. 8Space Reservation Date: Dec. 1

Classified & Real EstatePurchase Your Classified Line Listing Online

(8-column format, display ads are sold per column inch)

Classified Display Rates and Dimensions

Display ad options:(Metro-Atlanta & Gainesville/Athens) all editions 71,500 distribution – $30/inch(Metro-Atlanta) edition only 64,500 distribution – $27/inch

RATES FOR BUSINESSES AND SERVICES

MH Metro-Atlanta & MH Gainesville/Athens.Extra $5 per line (25 characters per line) Bold HEAD option: $3 (�rst 3 words)

Publication and Deadlines

Up to 7 lines - $35 per week and your classi�ed will be published in one edition of each product:

Write your ad, count the words you wish to publish. The telephone number counts as one word. You have four options to order your ad:

1. CALL at 404.982.5838, and place your ad.2. FAX it to 404.881.60853. MAIL it to: MundoHispánico PO Box 13808 Atlanta, GA 30324-08084. Electronically at http://clasificados.mundohispanico.com

Deadline:

Publication date:Your classi�ed ad will be published the next Thursday in - MH Metro-Atlanta - MH Gainesville/Athens - MundoHispánico online

Mondays at noon.

1

2

3

4

5

6

7

8

1.1527”

2.4166”

3.6805”

4.9444”

6.2083”

7.4722”

8.7361”

10”

Columns WidthColumn Size Conversions

Ad Size Metro-Atlanta edition All Editions

Line Listings

Full Pg 8 col. x 10.35”

1/2 Pg H. 8 col. x 5.1”

1/2 Pg V. 4 col. x 10.35”

1/4 Pg 4 col. x 5.1”

1/8 Pg H. 4 col. x 2.47”

$2,070

$1,035

$1,035

$518

$259

$2,324

$1,162

$1,162

$581

$291

Color Rates

Spot Color

Full Color

$182

$545

1/8 Pg V. 2 col. x 5.1”

1/16 Pg H. 2 col x 2.47”

1/32 Pg H. 2 col x 1.6”

$259

$130

$65

$291

$146

$73

All Editions

$160

$490

Classified & Real Estate

To publish your classified line listing

Metro-Atlanta edition

1/16 Pg V. 1 col x 5.1” $130 $146

Classified Line Listings Available for Print and Online

1/32 Pg V. 1 col x 2.47” $65 $73

Target Advertising

Sports Section Intro Rates (Limited Time Only)

Column Size Conversions1 2 3 4 5 6

1.527” 3.222” 4.916” 6.611” 8.305” 10.0”

Rates & MeasurementsAd SizeFull Pg

1/2 Pg V.

1/2 Pg H.

1/4 Pg1/6 Pg

1/8 Pg

Banner

6 col x 10.35”

3 col x 10.35”

6 col x 5.1”

3 col x 5.1”2 col x 5.1”

3 col x 2.47”

6 col x 1.5”

1/3 Pg V. 2 col x 10.35”

Business Card 2 col x 1.6” $???

Dimensions

$485 $461

$100 $95

$1,000 $950

$780 $741

$780 $741

$440 $418

$300 $285

$275 $261

$300 $285

$437

$90

$900

$702

$702

$396

$270

$248

$270

$413

$85

$850

$663

$663

$374

$255

$234

$255

Open RatesFull Color

$364

$75

$750

$585

$585

$330

$225

$206

$225

5% Discount

10% Discount

15% Discount

25% Discount

6 weeks 13 weeks 26 weeks 52 weeks

Applicable Categories

Sports Sports Events Sports Products (Uniforms, Equipment)

Automotive Automotive Dealers Automotive Products Auto Service/Auto Repair Auto Service/Workshops

Entertainment Nightclubs & Bars Gyms

(Special rates only apply to categories listed below)

www.mundohispanico.com

Online Leader Board Ad

Big Box Ad

Maximize Your Exposure

Deadlines Digital Formats PlacementRates & Specs

2 weeks prior to first impression

Leader Board Ad

Big Box Ad

(728 x 90)Animation accepted.

3 loops max. (overall 15 secs.)Max file size 30k

(300 X 250)Animation accepted.

3 loops max. (overall 15 secs.)Max file size 30k

$500 per Month

$500 per Month

Space Reservation:

Camera ready: 1 weekProduction: 2 weeks

Artwork:

Size done in pixels

Three business days required for testing

Backup GIF and URL also required

Rich media accepted

Limited availability

Ask Account Executive for pricing

Channel fronts and story level pages

Coverage Map

Distributed Througout 18 Counties

Penetrate 18 Counties

Metro-Atlanta & Gainesville/Athens

Distribution Points:

Highway System

County Boundaries

Close to 2,000 Distribution Points strategically placed throughout areas of high Hispanic penetration in 18 counties.

Excellent Customer Service

Ad SpecificationsHow to Build Your Ad

GUIDELINESMundoHispánico is published weekly and distributed throughout the metropolitan Atlanta area. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication. Advertiser and/or agency assumes liability for all content of advertisements printed, and also assumes responsibility for any claims arising there from made against the publisher, and agrees to indemnify the publisher against any expense or loss suffered by reason of such claims. MundoHispánico reserves the right to print previous issue copy when new copy is not received by the deadline.

CANCELLATIONS

GRAPHIC SPECIFICATIONS

AD DEADLINES

QUESTIONS?

Legal Obligations of AdvertiserIn order to induce the publisher to publish such advertising, and in consideration thereof, advertisers represent and warrant by submitting advertising to the publisher, that all facts stated in such advertising will be true and correct, and that therein there will be no libel and no invasion of privacy with respect to any person, partnership, corporation or other entity, and no infringement of any trademark, copyright, or other intellectual property right with respect to any person, partnership corporation or other entity. The advertiser will indemnify, defend and hold Cox Enterprises Inc., its af�liates and the of�cers, directors, employees and representatives of each of these harmless against any and all expensed, losses and costs of any kind arising out of any of the advertiser’s advertising.

Frequency & Contract TermsFrequency discounts are available, please call your account executive for details.

PaymentFirst-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of invoice. All prices are net. 1.5% late charge per month (18% annually) will be added 5 days after due date to past due balances.

PlacementPosition requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

Make Good PolicyErrors in ads must reported to your account executive within 1 week of publication. At that time, any errors on the part of MundoHispánico will be considered for a make-good by the publisher. MundoHispánico is not responsible for errors overlooked by advertisers after an ad has been proofed and approved.

ContactFor advertising information, email rtrujillo@mundohispanico.com or ask your account executive.

Ad cancellations must be submitted in writing 7 days prior to current issues’s print date. No cancellations accepted after ad deadline. Cancellations must be in writing. Contracts cancelled before completion will be short rated to the rate earned.

Ad DesignMundoHispánico is happy to provide design services for our customers. We offer typesetting, design/layout, stock photos and illustration/clip art if needed. Client must provide logos and/or photos to be used in ad. Client will receive 2 proofs; the second proof restricted to typographical changes only. Multiple proofs will be issued at discretion of manager. Camera ready ads submitted at the wrong size may be rebordered or resized at the discretion of MundoHispánico. Ads designed by MundoHispánico may only run in MundoHispánico.

GraphicsSave all �les in PDF format. Save all halftones at 300dpi, 100-line screen. (Note: higher resolution does not enhance quality for newspaper reproduction, it only makes �les larger. If you are placing your ad online, it can slow down the transmission process.) Scan images and crop them to actual size. All images should be scanned as close to their �nal reproduction size as possible to avoid scaling problems that can compromise quality. Limit scaling to 25 percent or less.

ColorUse CMYK for all color. Never use RGB or Pantone color unless converted to CMYK. (These formats will not separate and will not print.) Select bleeds, knockouts and overprints for color ads (if applicable). Maximum density: 240 percent. If ad is to run in black-and-white but original is in color, convert it to black-and-white.

Published Weekly:Ad Deadline for Spanish Translation:Space Reservation:Electronic Camera Ready:

ThursdayThursday, 5 p.m. prior weekThursday, 5 p.m. prior weekMonday, 5 p.m.

Call your account executive at 404-881-0441

Best Mix of Media Solutions

Product PortfolioAsk About Our Other Products

We’re located at:

Proud members of:

Contact Directory

Main Line404.881.0441

Fax404.881.6085

SalesFreira Rodriguez

770.326.8816

Customer ServiceSilvia Barbuto770.326.8826

PublisherAnibal Torres404.881.0441

CirculationJimmy Vega770.326.8815

MarketingMiguel Porto770.326.8844

OperationsGerard Delaney770.326.8802

Padres & Hijos

Páginas Amarillas

With over 20 years of service to the Atlanta market, Páginas Amarillas is the most trusted Spanish language directory by businesses serving the Hispanic community.

Atlanta’s first Spanish language parenting magazine, covering nutritional and educational related content necessary for the development of healthy children up to the age of 11.

Circulation: 30,000

Frequency: Monthly

County Coverage: Cobb, DeKalb, Gwinnett, and North Fulton

Circulation: 120,000

Frequency: Yearly

County Coverage: Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Forsyth, Fulton, Gwinnett, Henry, Rockdale, Banks, Barrow, Clarke, Habersham, and HallOnline Advertising Available!

6455 Best Friend Road - Norcross, GA 30071