Atlanta is a significant Hispanic market!

• Rapid growth• Tremendous

buying power• Attractive

demographic group• Active shoppers

Atlanta’s Growing Hispanic Population

6.4%

9.1%

11.1%

9.6%

Base: Hispanic adults in MundoHispanico’s distribution areaSource: DemographicsNow.com

12.2%The Hispanic population is projected to 23% over the next 5 years in MundoHispanico’s distribution area.

Hispanic Buying Power is Increasing in the Atlanta

Metro

America is undergoing its most profound demographic and cultural change … ever. The Hispanic consumer has an unprecedented amount of purchasing power.

Atlanta CBSA:Hispanic Buying Power

386% projected

growth from 2000

to 2012!

Source: Selig Center for Economic Growth, Terry College of Business, The Univ. of GA

Hispanic’s Average Income Has Increased 28%

Source: Scarborough Research, Inc. (double-based data releases for 2006-2007 Release 2 versus

2008-2009 Release 2).

Base: All adults or Hispanic adults, respectively, in MundoHispanico’s 2010 distribution area

Hispanic Population by County(counties based on Mundo’s distribution area; report sorted by current

2009 Hispanic population)

Base: Hispanic adults in MundoHispanico’s distribution areaSource: DemographicsNow.com

County2009 Hispanic

Population2009 % Share

of County2014 Hispanic

Population2014 % Share

of County

Gwinnett County 144,949 18% 181,352 20%

Fulton County 86,644 8% 104,008 9%

Cobb County 83,965 12% 99,851 13%

DeKalb County 78,257 10% 90,501 11%

Hall County 50,970 26% 62,981 28%

Clayton County 31,798 12% 36,219 13%

Cherokee County 20,146 9% 26,242 10%

Forsyth County 14,489 8% 18,945 9%

Henry County 11,292 6% 16,464 7%

Clarke County 10,855 9% 13,011 11%

Douglas County 9,057 7% 13,607 9%

Rockdale County 8,669 10% 11,110 12%

Coweta County 7,387 6% 9,733 7%

Barrow County 6,179 8% 9,253 10%

Carroll County 6,170 5% 8,529 6%

Habersham County 5,006 11% 5,921 12%

Fayette County 4,559 4% 5,473 5%

Oconee County 1,127 3% 1,167 3%

Banks County 679 4% 712 4%

Grand Total 582,198 11% 715,079 12%

Atlanta Hispanic profile

Market Hispanics

Age: 18 to 44 55% 87%

Average age 43.7 32.8 years

U.S. residency:Born outside U.S. n/a 68%

Avg. time in U.S. * n/a 11.2 years (avg.)

Household income:$50,000 or more 64% 46%

$75,000 or more 47% 30%

Average HH income $93,524 $74,292

Other:Large households: 3.8 4.2 members (avg.)

Prefer to speak Spanish* n/a 62%

Atlanta Hispanics

•young

•establishing roots

•large households

•prefer Spanish

Base: Hispanic adults in MundoHispanico’s distribution areaSource: Scarborough Research, Inc. (2008 & 2009, Release 2)

Atlanta Hispanics: retail shopping

Stores shopped (past 3 months):

Clothing Store 90%

Bookstore 54%

Home accessory store 52%

Music/video store 48%

Office supply/service store 48%

Sporting goods store 44%

Toy store 41%

Base: Hispanic adults in MundoHispanico’s distribution areaSource: Scarborough Research, Inc. (2008 & 2009, Release 2)

Stores shopped (past 12 months):

Hardware/paint/lawn/garden 74%

Automotive supplies 72%

Audio/video 65%

Furniture / Mattress 50%

Large appliance 28%

Carpet 20%

MundoHispánico - The Company

NAHP Awards 2009Gold Award for Outstanding Yellow Pages. Gold for Outstanding Political Article Gold for Outstanding Cultural ArticleGold for Outstanding Business ArticleGold for Outstanding Sports PhotoGold for Outstanding Editorial CartoonSilver for Outstanding Series of articles on the same topic

NAHP Awards 2008Silver Award for Outstanding Yellow PagesBronze Award for Outstanding WeeklyGold for Written Word-Editorial ColumnGold and Silver for Best Cartoon Strip ReportersSilver for Community Service/Health Article

NAHP – National Assoc. of Hispanic Publishers

Portfolio of Products

MundoHispánico

Published Thursdays (Readership: 200,000+)

Largest distribution in Georgia: 71,500

- Audited by CVC

Pagínas Amarillas de MundoHispánico

Atlanta’s most complete Spanish guide for the Hispanic

community reaches 120,000 households and businesses yearly.

Padres & Hijos

Atlanta’s first magazine for Hispanic Parents.

www.mundohispanico.com Atlanta’s Hispanic link online

Source: Mundo CVC Audit, 2008

MundoHispánico Newspaper

Celebrating 30 years as Greater Atlanta’s leading Spanish-language

newspaper, MundoHispánico has been a strong leader, a stable community

partner and a vital presence in Georgia’s metropolitan area.

Publishes 71,500 copies every Thursday

Average readership of 200,000

79% of readers have purchased a product or service from ads seen in

MundoHispanico

Source: Mundo CVC Audit, 2008

72% of Georgia Hispanics

Live in Counties where MundoHispánico is

Distributed

FayetteFayette

MundoHispánico Reader Profile

74% are age 18 to 44.

61% have household incomes $75K+

40% keep MundoHispánico for 5 days

or longer

79% frequently

purchase products seen advertised in MundoHispánico

Source: Mundo CVC Audit, 2008

Paginas AmarillasYellow Pages de MundoHispánico

Atlanta’s most trusted & oldest Spanish language award-winning

directory has served businesses and the Hispanic community for 20

years.

Paginas Amarillas - the only independently audited Spanish

language Yellow Pages in Atlanta - puts your business in touch with

consumers that are ready to make a purchase.

Its a tool that works 24 hours a day and will help your business grow

365 days a year.

Next Publication date – January 2011120,000 copies

Winner Outstanding Yellow Pages Gold

Medal~ NAHP 2009

Jose Marti Awards

Audited by CVC

Padres & Hijos

Padres & Hijos is the first magazine for Hispanic parents in Atlanta targeted to Latino parents of children 12 years old and younger.

With a distribution of 30,000 in the Atlanta metro, businesses can reach one of Atlanta’s

fastest growing segments –young, family-oriented Hispanics.

61%61% of Latino households have children

52%52% of them have children younger than 12 years of age.

Our mission: provide Hispanic

parents the information and

resources they need to succeed as parents.

MundoHispánico Online

MundoHispanico.com Metrics:

160,000+ page views21,000+ unique

visitors

Source: Site Catalyst