8/6/2019 Mumbai Revised

1/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 95 97 94 95 97 96 90 89Base : All 94 97 94 95 97 96 90 90EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 32 6 11 65 18 31 23 13Modern b 35 23 19 56 30 40 29 21Innovativ 44 19 31 47 47 47 46 31Simple Br 48 25 27 62 44 42 47 32Liberating 47 19 16 56 42 45 29 28Brand for 38 12 28 50 34 41 33 26Internatio 33 18 24 45 35 34 32 21Friendly b 38 10 24 44 31 38 40 16

Trustwort 40 24 16 49 33 40 33 26

Is a sociall 33 18 23 49 36 33 38 2439 17 22 52 35 39 35 24

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 34 19 34 56 30 35 29 17Understa 39 15 24 56 37 34 43 27Has excell 42 23 32 46 35 43 38 22Has an ac 41 13 23 53 33 32 36 25Customer 34 22 12 47 39 42 28 20Provides e 36 19 27 51 28 36 36 25

Offers rec 31 17 24 55 31 37 33 30Helps me 37 10 33 49 35 35 35 19Opens ne 40 19 34 41 35 42 37 21Fulfils it 40 18 18 56 35 37 34 22Is my pref 39 12 15 46 30 28 23 19

38 17 25 51 33 36 34 22

8/6/2019 Mumbai Revised

2/27

lphin/ Trump)

lphin/ TrumpAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 5 -4 -3 26 -6 4 -1Modern b -3 7 -2 5 -4 2 -5Innovativ -2 -2 4 -13 5 1 4Simple Br 0 3 -1 0 0 -7 3Liberating 6 1 -7 1 5 3 -8Brand for -1 -4 7 -2 -1 2 -2Internatio -4 3 4 -5 2 -3 -1Friendly b 3 -4 5 -5 0 3 9

Trustwort 1 7 -5 -4 -2 1 -2

Is a sociall -5 2 2 -3 2 -5 4

lphin/ TrumpAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in -3 2 10 6 -3 -1 -4Understa -1 -3 -2 3 1 -5 7Has excell 1 4 5 -9 -2 3 1Has an ac 4 -4 -1 3 0 -4 3Customer -1 7 -11 -1 8 8 -4Provides -2 2 2 0 -6 -1 2

Offers rec -7 0 -1 4 -3 0 -1Helps me 1 -6 10 0 3 0 2Opens ne 0 1 8 -12 0 3 1Fulfils it 2 1 -7 5 1 0 0Is my pref 8 -1 -4 3 3 -2 -4

8/6/2019 Mumbai Revised

3/27

MTNL (Dolphin/ Trump)-2-22133

-1-53

1

MTNL (Dolphin/ Trump)-53

-33

-12

7-2-3-11

8/6/2019 Mumbai Revised

4/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 359 362 356 359 362 356 347 335Base : All 363 367 361 364 367 361 350 337EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 41 14 12 62 25 33 18 7Modern b 37 18 15 56 37 35 25 13Innovativ 47 24 20 56 43 47 31 20Simple Br 55 22 24 59 47 45 35 18Liberating 50 19 20 59 42 36 32 20Brand for 43 18 15 55 38 29 23 14Internatio 40 18 16 51 32 35 24 13Friendly b 40 18 17 49 35 39 28 13

Trustwort 43 18 17 52 41 32 29 14

Is a sociall 41 19 16 54 36 33 27 1344 19 17 55 38 36 27 15

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 46 18 23 50 38 33 26 18Understa 44 19 17 51 36 39 24 18Has excell 36 24 17 56 36 38 27 15Has an ac 44 18 18 56 34 34 27 17Customer 42 17 19 48 37 35 28 14Provides e 41 19 18 49 34 31 27 19

Offers rec 42 19 21 47 37 33 28 16Helps me 42 24 21 50 36 41 28 17Opens ne 44 21 16 53 37 34 25 14Fulfils it 41 22 17 53 37 32 25 15Is my pref 43 17 14 51 31 28 21 12

42 20 18 51 36 34 26 16

8/6/2019 Mumbai Revised

5/27

lphin/ Trump)

lphin/ Trump Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 5 0 -1 15 -5 4 -3Modern b -5 1 -1 3 2 1 0Innovativ -3 1 -1 -5 0 5 -1Simple Br 3 -2 2 -4 2 1 1Liberating 2 -3 0 -1 0 -5 1Brand for 2 1 -1 2 3 -5 -2Internatio -1 1 1 -1 -3 2 -1Friendly b -2 0 1 -5 -1 4 2

Trustwort 0 0 0 -3 4 -4 2

Is a sociall -1 1 0 0 0 -2 1

lphin/ Trump Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in 2 -3 4 -3 1 -3 -1Understa 1 -1 -2 -1 0 4 -2Has excell -7 4 -2 4 0 3 0Has an ac 1 -2 -1 4 -2 -1 1Customer 0 -2 1 -3 2 1 3Provides e -1 0 0 -2 -1 -3 1

Offers rec 0 -1 3 -5 1 -1 2Helps me -3 3 1 -4 -2 4 0Opens ne 2 1 -2 2 2 0 -1Fulfils it -1 2 -1 2 2 -2 -1Is my pref 5 0 -1 5 0 -2 -1

8/6/2019 Mumbai Revised

6/27

MTNL (Dolphin/ Trump)-403

-141000

0

MTNL (Dolphin/ Trump)12

-11

-13

00-2-1-1

8/6/2019 Mumbai Revised

7/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 120 121 119 120 121 119 118 111Base : All 119 120 118 119 120 118 116 109EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 55 7 10 62 32 41 21 5Modern b 34 10 15 58 44 33 27 10Innovativ 51 11 15 60 55 51 33 12Simple Br 70 11 20 69 52 51 33 17Liberating 57 8 13 67 43 47 31 21Brand for 50 10 16 59 47 27 27 10Internatio 50 7 19 51 41 36 27 9Friendly b 53 10 9 52 45 39 32 8

Trustwort 51 11 11 59 43 38 28 14

Is a sociall 48 9 12 57 41 37 23 1152 9 14 59 44 40 28 12

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 52 9 16 51 45 32 22 15Understa 56 12 11 56 42 40 24 17Has excell 42 16 12 62 49 43 33 10Has an ac 54 8 10 61 46 36 26 14Customer 45 11 15 50 44 40 28 11Provides e 45 10 19 50 39 30 24 14

Offers rec 50 9 16 51 47 36 28 17Helps me 49 17 19 59 41 42 29 16Opens ne 54 13 11 53 48 34 29 12Fulfils it 53 15 16 52 43 34 25 6Is my pref 43 11 8 59 42 29 16 9

49 12 14 55 44 36 26 13

8/6/2019 Mumbai Revised

8/27

lphin/ Trump)

lphin/ Trump Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 10 0 -1 9 -6 7 -2Modern b -15 2 3 2 3 -4 2Innovativ -6 0 -1 -4 6 7 1Simple Br 8 -2 1 0 -3 1 -4Liberating 1 -3 -3 3 -6 3 -1Brand for -1 1 3 1 4 -11 0Internatio 1 -1 7 -6 0 -1 1Friendly b 4 2 -3 -5 3 2 6

Trustwort -1 2 -3 -1 -1 -2 0

Is a sociall -1 1 0 0 0 0 -3

lphin/ Trump Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in 3 -2 3 -3 2 -3 -3Understa 5 0 -3 0 -4 3 -3Has excell -10 3 -3 4 2 5 5Has an ac 5 -4 -3 6 2 0 1Customer -4 0 2 -4 0 5 3Provides e -3 -1 6 -3 -3 -4 0

Offers rec -1 -3 2 -5 2 -1 1Helps me -5 3 3 -1 -8 1 -1Opens ne 4 1 -3 -3 3 -2 3Fulfils it 5 4 3 -2 0 -1 0Is my pref 0 2 -3 11 4 -1 -5

8/6/2019 Mumbai Revised

9/27

8/6/2019 Mumbai Revised

10/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 163 165 161 164 165 162 156 152Base : All 169 172 168 171 172 169 162 157EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 34 20 11 65 23 31 16 9Modern b 36 22 14 55 36 34 24 12Innovativ 41 29 19 56 36 44 24 23Simple Br 43 27 21 55 43 39 33 19Liberating 43 24 21 60 42 30 32 17Brand for 37 23 13 57 36 28 19 14Internatio 33 22 14 53 28 32 20 14Friendly b 29 23 18 46 32 37 24 12

Trustwort 37 22 17 49 39 27 24 15

Is a sociall 35 24 19 54 31 28 26 1437 24 17 55 35 33 24 15

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 40 22 25 51 37 32 26 17Understa 35 23 17 55 30 34 25 19Has excell 33 27 17 54 31 32 22 17Has an ac 38 24 21 53 28 32 25 19Customer 37 20 21 44 37 32 25 14Provides e 33 24 16 49 31 32 27 21

Offers rec 37 22 21 46 32 29 25 14Helps me 37 27 16 46 35 38 25 13Opens ne 36 24 16 56 30 34 20 12Fulfils it 30 24 16 53 32 31 22 21Is my pref 41 20 15 46 28 28 21 15

36 23 18 50 32 32 24 17

8/6/2019 Mumbai Revised

11/27

lphin/ Trump)

lphin/ TrumpAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 3 1 -2 16 -6 4 -3Modern b 0 -1 -2 1 3 2 1Innovativ -1 1 -1 -5 -4 6 -4Simple Br 0 -2 1 -7 2 0 4Liberating 2 -3 2 0 3 -7 4Brand for 2 1 -2 4 4 -3 -3Internatio -1 1 -1 1 -3 2 -1Friendly b -6 1 3 -7 0 6 2

Trustwort 1 -1 1 -5 6 -5 1

Is a sociall -1 1 3 0 -3 -4 3

lphin/ TrumpAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in 1 -3 5 -2 3 -3 0Understa -2 -1 -2 4 -3 1 0Has excell -3 4 -1 4 -1 0 -2Has an ac 1 0 2 1 -5 -1 0Customer 1 -3 3 -6 5 0 1Provides -3 0 -2 -2 -1 -1 3

Offers rec 2 -1 3 -3 1 -2 2Helps me 1 3 -2 -5 3 6 1Opens ne 1 2 -1 7 -1 3 -3Fulfils it -6 1 -2 3 0 -1 -2Is my pref 8 -1 -1 -1 -1 -1 -1

8/6/2019 Mumbai Revised

12/27

MTNL (Dolphin/ Trump)-3-251011

-11

0

MTNL (Dolphin/ Trump)-1212

-24

-2-4-450

8/6/2019 Mumbai Revised

13/27

Base Discrete Presence

Base(Unw 780 97Base : All 780 97

NETT SEC 17 19NETT SEC 24 28SEC C 32 31SEC D 27 22Unspecifi 0 0

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97Base : All 780 97 16 - 18 ye 10 1419 - 20 ye 5 4 16-25 29 3321 - 25 ye 14 15 26-35 30 3326 - 30 ye 20 22 36-45 20 1431 - 35 ye 10 11 46+ 19 1836 - 40 ye 15 8

41 - 45 ye 5 646 - 50 ye 11 1251 - 55 ye 3 456 - 60 ye 3 261 - 65 ye 2 0 16 - 20 Ye 16 1921 - 30 Ye 34 3731 - 40 Ye 25 2041 - 50 Ye 17 1851 - 60 Ye 6 661 - 65 Ye 2 0Unspecifi 0 0 MEAN 33.18 31.75SD 11.97 11.48SE 0.43 1.17

TOTAL 100 100

8/6/2019 Mumbai Revised

14/27

Base Discrete Presence

Base(Unw 780 97Base : All 780 97 Male 69 67Female 31 33

Unspecifi 0 0

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97Base : All 780 97

Illiterate 0 0No formal 1 0School 5- 21 16SSC/HSC 49 51Some coll 3 3Graduate/ 24 29Graduate/ 2 1Unspecifi 0 0

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97Base : All 780 97 Unskilled 5 1Skilled W 20 17Petty Tra 3 1Shop Own 2 3BUSINESSMEN/INDUSTRIALISTS -

None/Do 1 31-9 4 610+ 1 3

Self empl 0 0Clerical/sa 8 4Superviso 4 5OFFICERS/EXECUTIVES - junior 3 4

8/6/2019 Mumbai Revised

15/27

middle - 4 4Housewife 21 18Student 19 23Retired 2 1Unemploy 2 6Unspecifi 0 0

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97Base : All 780 97 Unmarrie 28 32Married 71 68

Divorced/ 0 0Widow (e 1 0Unspecifi 0 0

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97

Base : All 780 97 I love to k 10 15I usually k 56 70I don't ge 30 12I am not c 2 0I have sto 2 2DK/CS 0 1

TOTAL 100 100

Base Discrete Presence

Base(Unw 780 97Base : All 780 97 [Fac=300 0 0[Fac=350 0 0[Fac=450 0 1

8/6/2019 Mumbai Revised

16/27

[Fac=550 6 6[Fac=800 29 24[Fac=125 35 33[Fac=175 23 24[Fac=250 5 9[Fac=350 0 2[Fac=450 0 0

[Fac=625 0 0[Fac=875 0 0[Fac=150 0 0[Fac=200 0 0Unspecifi 0 0 MEAN 12600.02 13695.52SD 5043.66 6289.65SE 180.59 638.62

TOTAL 100 100

8/6/2019 Mumbai Revised

17/27

Base Advantage

Base(Unweighted) 780 165Base : All Respondent 780 172

NETT SEC A 17 19NETT SEC B 24 26SEC C 32 33SEC D 27 22Unspecified 0 0

TOTAL 100 100

Base Advantage

Base(Unweighted) 780 165Base : All Respondent 780 172 16 - 18 years 10 1619 - 20 years 5 721 - 25 years 14 15 16-25 29 3826 - 30 years 20 22 26-35 30 2831 - 35 years 10 6 36-45 20 2136 - 40 years 15 17 46+ 29 13

41 - 45 years 5 446 - 50 years 11 951 - 55 years 3 256 - 60 years 3 161 - 65 years 2 1 16 - 20 Years 16 2321 - 30 Years 34 3731 - 40 Years 25 2341 - 50 Years 17 1351 - 60 Years 6 361 - 65 Years 2 1Unspecified 0 0 MEAN 33.18 30.44SD 11.97 10.96SE 0.43 0.85

TOTAL 100 100

8/6/2019 Mumbai Revised

18/27

8/6/2019 Mumbai Revised

19/27

middle - senior 4 7Housewife 21 18Student 19 25Retired 2 1Unemployed 2 2Unspecified 0 0

TOTAL 100 100

Base Advantage

Base(Unweighted) 780 165Base : All Respondent 780 172 Unmarried 28 38Married 71 62

Divorced/Separated 0 0Widow (ed) 1 0Unspecified 0 0

TOTAL 100 100

Base Advantage

Base(Unweighted) 780 165

Base : All Respondent 780 172 I love to keep ahead o 10 12I usually keep up with 56 60I don't generally wast 30 25I am not comfortable 2 1I have stopped lookin 2 1DK/CS 0 1

TOTAL 100 100

Base Advantage

Base(Unweighted) 780 165Base : All Respondent 780 172 [Fac=3000] Upto Rs 3 0 0[Fac=3500.5] Rs.3001 0 1[Fac=4500.5] Rs.4001 0 1

8/6/2019 Mumbai Revised

20/27

[Fac=5500.5] Rs.5001 6 6[Fac=8000.5] Rs. 600 29 20[Fac=12500.5] Rs.100 35 37[Fac=17500.5] Rs.150 23 30[Fac=25000.5] Rs.200 5 5[Fac=35000.5] Rs.300 0 0[Fac=45000.5] Rs.400 0 0

[Fac=62500.5] Rs.500 0 0[Fac=87500.5] Rs.750 0 0[Fac=150000.5] Rs 1, 0 0[Fac=200000] More t 0 0Unspecified 0 0 MEAN 12600.02 13222.15SD 5043.66 4851.05SE 180.59 377.65

TOTAL 100 100

8/6/2019 Mumbai Revised

21/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 87 89 87 87 89 89 83 83Base : All 86 88 86 87 88 88 83 83EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 20 6 7 71 6 28 18 15Modern b 34 27 16 56 19 43 26 27Innovativ 48 24 34 49 43 45 50 35Simple Br 49 24 35 67 44 43 48 40Liberating 44 22 23 55 39 45 35 34Brand for 39 14 28 52 26 42 34 40Internatio 29 19 26 51 27 35 35 28Friendly b 28 22 25 49 33 34 40 22

Trustwort 39 25 18 53 37 33 37 28

Is a sociall 34 22 26 53 37 32 37 3036 21 24 56 31 38 36 30

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 40 14 28 52 30 41 32 24Understa 41 16 22 57 37 41 37 35Has excell 40 28 31 49 29 43 45 28Has an ac 34 14 27 53 35 38 42 30Customer 31 32 16 51 39 43 32 31Provides e 33 22 22 52 32 40 35 27

Offers rec 31 19 27 57 30 35 41 31Helps me 39 19 31 54 36 36 38 29Opens ne 45 23 29 48 32 44 41 31Fulfils it 45 18 20 54 37 37 35 32Is my pref 36 17 21 48 24 29 25 25

38 20 25 52 33 39 37 29

8/6/2019 Mumbai Revised

22/27

lphin/ Trump)

lphin/ Trump) Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 1 -3 -4 36 -9 8 -1Modern b 1 9 -4 3 -8 8 -7Innovativ 4 -2 5 -15 6 -1 6Simple Br 2 -4 3 0 5 -6 1Liberating 4 0 -3 -5 6 3 -5Brand for 2 -6 5 -5 -4 3 -2Internatio -5 1 5 -3 0 -1 1Friendly b -6 4 4 -5 5 -2 6

Trustwort 2 5 -5 -3 7 -5 1

Is a sociall -3 2 3 -4 7 -7 1

lphin/ Trump) Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in 4 -4 5 2 -1 4 -3Understa 2 -5 -4 3 3 1 -1Has excell -1 6 4 -7 -7 1 5Has an ac -3 -6 3 1 3 -1 6Customer -7 12 -9 -2 6 4 -5Provides e -4 3 -2 1 0 2 0

Offers rec -7 -1 2 5 -3 -4 5Helps me 0 -2 5 0 2 -4 0Opens ne 4 1 2 -7 -4 2 2Fulfils it 7 -2 -5 1 4 -2 -2Is my pref 5 1 1 3 -3 -3 -5

8/6/2019 Mumbai Revised

23/27

overall cheap quality

MTNL (Dolphin/ Trump) Aircel Aircel00 Base(Unweighted) 776 89

-2 Base : All Aware of respectiv 776 8801 EMOTIONAL ATTRIBUTES

10 Creative Brand 10 6 -40 Modern brand 16 27 11

-6 Innovative Brand \A Trend S 19 24 5-2 Simple Brand 20 24 4

0 Liberating brand 17 22 5Brand for the youth 14 14 0International brand 14 19 5

MTNL (Dolphin/ Trump) Friendly brand 15 22 7-4 Trustworthy brand 16 25 94 Is a socially responsible bran 15 22 7

-4 FUNCTIONAL ATTRIBUTES1 Leader in technology 16 14 -21 Understand and caters to cu 16 16 0

-1 Has excellent network qualit 19 28 9

2 Has an accurate billing syste 14 14 0-2 Customer care is friendly 15 32 17-1 Provides excellent range of 17 22 52 Offers recharges as per my 16 19 31 Helps me improve my work 17 19 2

Opens new opportunity for 16 23 7Fulfils its promises 17 18 1Is my preferred brand for usi 15 17 2

8/6/2019 Mumbai Revised

24/27

Aircel

2829

6 -411 -525 620 0

22 510 -420 6

5 -1011 -518 3

23 720 418 -1

15 124 918 114 -215 -2

8 -824 716 1

8/6/2019 Mumbai Revised

25/27

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Base(Unw 28 28 28 28 28 28 26 26Base : All 29 29 29 29 29 29 27 27EMOTIONAL ATTRIBUTES

Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (DolCreative 25 6 10 65 26 39 24 4Modern b 37 11 17 48 18 50 37 4Innovativ 34 25 29 45 36 71 36 45Simple Br 45 20 27 60 38 54 55 12Liberating 46 22 15 48 49 58 42 25Brand for 40 10 27 54 51 49 31 22Internatio 19 20 20 58 16 42 32 3Friendly b 31 5 22 35 32 55 38 7

Trustwort 41 11 10 48 23 50 42 16

Is a sociall 12 18 26 45 38 48 30 2333 15 20 51 33 52 37 16

FUNCTIONAL ATTRIBUTESAirtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/Loop MTNL (Dol

Leader in 30 23 34 56 39 39 37 4Understa 25 20 11 55 32 45 45 12Has excell 41 18 29 33 42 53 53 13Has an ac 43 15 20 50 25 38 29 11Customer 22 24 24 48 33 45 25 12Provides e 30 18 24 35 36 47 40 16

Offers rec 13 14 21 49 27 45 45 17Helps me 21 15 28 51 30 48 46 14Opens ne 30 8 41 33 32 40 35 13Fulfils it 31 24 7 62 28 51 38 9Is my pref 36 16 10 36 40 37 23 7

29 18 23 46 33 44 38 12

8/6/2019 Mumbai Revised

26/27

lphin/ Trump)

lphin/ Trump)Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopCreative 3 -3 -3 27 4 -1 -2Modern b 11 1 2 4 -8 5 7Innovativ -9 5 1 -18 -7 7 -12Simple Br 5 2 1 0 -2 -7 10Liberating 6 4 -11 -12 9 -3 -3Brand for 3 -6 4 -2 14 -8 -11Internatio -6 10 6 16 -8 -1 3Friendly b 4 -6 6 -9 5 9 7

Trustwort 11 -1 -8 -1 -7 0 7

Is a sociall -19 5 7 -5 7 -3 -6

lphin/ Trump)Airtel Aircel Tata Indic Vodafone Reliance/ Idea BPL/LoopLeader in 0 5 12 9 5 -7 -2Understa -4 3 -10 9 -1 1 8Has excell 7 -3 4 -20 3 2 9Has an ac 16 -1 0 5 -7 -5 -7Customer -6 7 3 2 0 1 -12Provides 0 0 2 -13 1 1 1

Offers rec -14 -2 1 5 -4 2 9Helps me -9 -3 6 3 -5 2 7Opens ne 3 -8 21 -11 0 -3 -1Fulfils it 3 7 -13 17 -4 7 1Is my pref 13 2 -7 -3 13 -1 -8

8/6/2019 Mumbai Revised

27/27

MTNL (Dolphin/ Trump)-4-5

27-587

-6-35

11

MTNL (Dolphin/ Trump)-81

-1114

723

-2-2