multivariate software testing - testing one component at a time

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MULTIVARIATE TESTING Testing One Component at a Time

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Page 1: Multivariate Software Testing - Testing One Component at a Time

MULTIVARIATE TESTING

Testing One Component at a Time

Page 2: Multivariate Software Testing - Testing One Component at a Time

Software Testing

Page 3: Multivariate Software Testing - Testing One Component at a Time

Testing Approaches

Picture here Agile TestingExtreme ProgrammingBehavior Driven Testing

Page 4: Multivariate Software Testing - Testing One Component at a Time

Testing Types

Picture here •IoT Testing•Mobile Apps Testing•BI & Big Data Testing•Technology Specific Testing

Page 5: Multivariate Software Testing - Testing One Component at a Time

Enter Multivariate Testing

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What it Does

Picture here Formalizes, checks and tests on the individual components rather than considering full pages

Focuses on identifying the winning combination from a set of all possible combinations

Page 7: Multivariate Software Testing - Testing One Component at a Time

Generating Accurate Results with Multivariate Testing

Picture here Each test consumes a certain amount of traffic before appropriate results are received

More traffic is required in multivariate software testing in contrast to A/B testing

Page 8: Multivariate Software Testing - Testing One Component at a Time

Good Candidates for Multivariate Testing

Picture here Concurrent testing of visual elements & text on a given webpage

Text & color testing of call-to-action button simultaneously

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Multivariate Software Testing Vs. A/B testing• Multivariate Software Testing • A/B Testing

• Different versions of multiple elements are setup, which are combined with the help of a testing tool to eventually determine best possible combination

• Two or more versions of a complete webpage are compared to determine the better combination

• Effectively tests multiple variables simultaneously to arrive at the ideal solution

• Tests only one variable at a time

• Effective when existing landing page or website is to be optimized with minimal focus on redesign effort

• Effective when organization has evaluated multiple ideas to recreate a page and wishes to test them against one another

• Does not require full redesign, hence limited investment is required

• May require complete redesign, hence investment may be relatively more

• If implemented properly, first test run can yield desirable results and point towards the optimal combination

• Mostly, the first run will not give the best possible version the developers or testers are looking for

• Requires more traffic and real-time scenarios to generate appropriate test results and hence, the winning combination

• Requires relatively less traffic as compared to multivariate software testing

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Types of Multivariate Testing

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Full Factorial Testing

Picture here This is the most preferred type of multivariate testingIt is done by giving equal justice to each component combination

Page 12: Multivariate Software Testing - Testing One Component at a Time

Adaptive Multivariate Testing

Picture here This is a recent approach wherein user feedback is given importance

Analysis is charted to determine best possible combination based on the real-time responses of website visitors

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Fractional Factorial Testing

Picture here Only a certain number of component combinations are exposed to the site traffic

Rest of the combinations undergo analysis to determine best conversion possibilities

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To Be or Not to Be with Multivariate Software Testing Solutions

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Challenges

Picture here Website traffic that needs to be generated for test results

The size of sample traffic needs to be projected in advance to ensure result evaluation happens

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Benefits

Picture here Large number of variations can be analyzed in limited time frame

Enterprise level results have indicated better brand awareness

Page 17: Multivariate Software Testing - Testing One Component at a Time

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