multiple regression:

5
Yi = B 0 + B 1 X 1 +B 2 X 2 + B 3 X 3 +e where each of the Betas estimate the effect of one independent variable. This allows the regression to "control" for each of the other factors simultaneously e.g., control for exercise, eating habits, AND fish consumption on heart attacks. 06/12/22 Marketing Research 1

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Multiple regression:. Yi = B 0 + B 1 X 1 +B 2 X 2 + B 3 X 3 +e where each of the Betas estimate the effect of one independent variable. This allows the regression to "control" for each of the other factors simultaneously - PowerPoint PPT Presentation

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Page 1: Multiple regression:

Yi = B0 + B1 X1 +B2 X2 + B3 X3 +e

◦ where each of the Betas estimate the effect of one independent variable.

This allows the regression to "control" for each of the other factors simultaneously◦ e.g., control for exercise, eating habits, AND fish

consumption on heart attacks.

04/20/23Marketing Research 1

Page 2: Multiple regression:

04/20/23Marketing Research 2

Coefficientsa

56.730 75.172 .755 .455

1.626 .791 .319 2.056 .047

8.E-02 .983 .013 .080 .937

.949 .656 .235 1.446 .156

(Constant)

EXAM_1

EXAM_2

REVIEW_1

Model1

BStd.Error

UnstandardizedCoefficients

Beta

StandardizedCoefficients

t Sig.

Dependent Variable: TOTALa.

Page 3: Multiple regression:

04/20/23Marketing Research 3

Model

Unstandardized CoefficientsStandardized Coefficients t Sig.

B Std. Error Beta B Std. Error1 (Constant) 1.872 414.389 .005 .997

Quiz1 -1.968 6.790 -.169 -.290 .779

Quiz2 1.210 5.805 .095 .209 .840

Quiz3 -3.165 14.973 -.192 -.211 .838

Quiz4 3.584 8.857 .252 .405 .696

Quiz5 7.511 18.768 .473 .400 .699

Proj1 1.249 5.050 .106 .247 .811

Part1 1.209 19.745 .727 .061 .953

Quiz6 -4.481 13.304 -2.212 -.337 .745

Quiz7 6.552 18.152 3.298 .361 .727

Quiz8 -2.229 8.059 -.947 -.277 .789

Proj2 -.800 3.431 -.091 -.233 .821

Quiz9 -4.854 10.021 -2.292 -.484 .641

Part2 1.778 16.205 1.043 .110 .915

Page 4: Multiple regression:

04/20/23Marketing Research 4

Model

Unstandardized CoefficientsStandardized Coefficients t Sig.

B Std. Error Beta B Std. Error1 (Constant)

59.229 24.653 2.403 .025

QUIZ

-1.356 .311 -.666 -4.363 .000

REST

.466 .430 .165 1.083 .290

Page 5: Multiple regression:

04/20/23Marketing Research 5