multiple choice research - advanis

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May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW Organized by

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Page 1: Multiple Choice Research - Advanis

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Page 2: Multiple Choice Research - Advanis

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Page 3: Multiple Choice Research - Advanis

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

Page 4: Multiple Choice Research - Advanis

@AdvanisInsights

Page 5: Multiple Choice Research - Advanis

@AdvanisInsights

Page 6: Multiple Choice Research - Advanis

@AdvanisInsights

Page 7: Multiple Choice Research - Advanis

@AdvanisInsights

Page 8: Multiple Choice Research - Advanis

@AdvanisInsights

Page 9: Multiple Choice Research - Advanis

@AdvanisInsights

78%

61%

44%

34%

14%

16%

27% 36%

40%

69%

6%11%

20%27% 18%

13 to 17 18 to 24 25 to 44 45 to 64 65+

SMS

IVR

Web

Page 10: Multiple Choice Research - Advanis

@AdvanisInsights

Page 11: Multiple Choice Research - Advanis

@AdvanisInsights

Page 12: Multiple Choice Research - Advanis

1. Preferred response methods vary

considerably across respondents;

2. The Choice approach results in higher

response rates; and

3. The Choice approach ensures that results

are representative.

@AdvanisInsights

Page 13: Multiple Choice Research - Advanis

@AdvanisInsights

Page 14: Multiple Choice Research - Advanis

@AdvanisInsights

N = ~7,000 per month

Page 15: Multiple Choice Research - Advanis

@AdvanisInsights

Page 16: Multiple Choice Research - Advanis

@AdvanisInsights

Page 17: Multiple Choice Research - Advanis

@AdvanisInsights

Page 18: Multiple Choice Research - Advanis

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Page 19: Multiple Choice Research - Advanis

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

Page 20: Multiple Choice Research - Advanis

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by