multi-author blogging how-to
TRANSCRIPT
TIPS, TRICKS, TOOLS TO KEEP YOU SANEMULTI-AUTHOR BLOGGING HOW-TO:
Francesca Marano - #WCNL - @FrancescaMarano
CIAO! SONO FRANCESCA
▸ WordPress Professional, Community Junkie, Business Explorer.
▸ I make WordPress things and other Stranger Things happen from Torino, Italy: WordCamp organiser, PTE, Community Deputy.
▸ Founder of C+B, multi-author blog for Italian female entrepreneurs.
▸ Beyoncé has all the answer, she knows how you can vertical align like it’s ’97.
▸ Did you notice I highlighted Community three times now? Let’s talk about it, I am @francina on Slack and @FrancescaMarano on Twitter.
± 60 volunteers authors ± 10k on Facebook ± 2k reach on FB posts ± 35k monthly sessions on the blog ± 35% male readers
Francesca Marano - #WCNL - @FrancescaMarano
LEARN FROM MY MISTAKES
Francesca Marano - #WCNL - @FrancescaMarano
THINK BIGFrancesca Marano - #WCNL - @FrancescaMarano
BUSINESS PLAN EVERYTHING
Francesca Marano - #WCNL - @FrancescaMarano
FIND SPONSORSFrancesca Marano - #WCNL - @FrancescaMarano
FIND PARTNERSFrancesca Marano - #WCNL - @FrancescaMarano
NEVER ALLOW PETTINESS
Francesca Marano - #WCNL - @FrancescaMarano
NURTURE THE COMMUNITY
Francesca Marano - #WCNL - @FrancescaMarano
STEP UPFrancesca Marano - #WCNL - @FrancescaMarano
STEP BACKFrancesca Marano - #WCNL - @FrancescaMarano
TIPS & TOOLS
Francesca Marano - #WCNL - @FrancescaMarano
USE WORDPRESSFrancesca Marano - #WCNL - @FrancescaMarano
TEACH OTHERS WORDPRESS
Francesca Marano - #WCNL - @FrancescaMarano
GIVE CLEAR INSTRUCTIONS
Francesca Marano - #WCNL - @FrancescaMarano
TAKE CARE OF THE LEGAL THINGS
Francesca Marano - #WCNL - @FrancescaMarano
FIND THE RIGHT PLUGINS
Francesca Marano - #WCNL - @FrancescaMarano
WORK WITH PROFESSIONALS
Francesca Marano - #WCNL - @FrancescaMarano
REFINE YOUR EDITORIAL FLOW
Francesca Marano - #WCNL - @FrancescaMarano
HOW WE DO IT
THE LIFE OF A POST
▸ Francesca —> Calendar in advance
▸ Author —> Idea
▸ Francesca —> First read —> Draft
▸ Daniela —> Spellchecking and editing —> Draft
▸ Tatiana —> SEO optimisation —> Draft
▸ Nydia —> Featured Image —> Draft
▸ Francesca —> Final approval —> Schedule
▸ Daniela, Barbara, Francesca B, Clara, Author —> Social Media Sharing
Francesca Marano - #WCNL - @FrancescaMarano
MAKE A 4-6 MONTH EDITORIAL CALENDAR
Francesca Marano - #WCNL - @FrancescaMarano
TRELLO ITFrancesca Marano - #WCNL - @FrancescaMarano
Francesca Marano - #WCNL - @FrancescaMarano
SLACK ITFrancesca Marano - #WCNL - @FrancescaMarano
MEET REGULARLY FACE TO FACE
Francesca Marano - #WCNL - @FrancescaMarano
QUESTIONS?WHERE ARE THE POFFERTJES?
Francesca Marano - #WCNL - @FrancescaMarano