Multi-Activity Experiences Driving Outdoor Engagement

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Post on 25-Dec-2014

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The Recreational Boating and Fishing Foundation elaborates on how fishing is a gateway activity for other outdoor experiences. To speak more with RBFF on this topic, please email rbff@rbff.org.

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<ul><li> 1. Multi-Activity Experiences Driving Outdoor Engagement Recreational Boating and Fishing Foundation August 4, 2012 </li> <li> 2. of Americans participated in outdoor activities in 2011. Outdoor Industry Foundation, 2011 </li> <li> 3. Fishing is a gateway activity Special Report on fishing &amp; boating, 2011 </li> <li> 4. fishing participants in the US. </li> <li> 5. boating participants. NMMA, 2011 </li> <li> 6. WHO IS THETYPICAL ANGLER? </li> <li> 7. 45+HHI: $100,000+Fishes 18 days/yearOutdoor Enthusiast Mintel, RBFF, 2012 </li> <li> 8. Our Future:Engaging NewAudiences </li> <li> 9. CURRENT Boomers = = 76 million OPPORTUNITYMillennials = = 80 million OPPORTUNITY Latinos = = 50 million = 10 million RBFF, AdAge, Time, 2012 </li> <li> 10. GROWTH Family = 22.4 million Outdoors = Outdoor = 18.0 millionExcitement = CURRENT Outdoor = 19.5 millionEnthusiast = = 10 million RBFF, Consumer Segmentation 2011 </li> <li> 11. Key Strategies </li> <li> 12. Brand creative and messaging platform Digital tools &amp; resources Strategic partnerships </li> <li> 13. CASE STUDY:EngagingHispanic/LatinoAudience </li> <li> 14. 50 millionstrong$1 trillionspending power RBFF, 2012, AdAge 2012 </li> <li> 15. THANK YOU! Thanks. </li> </ul>