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@MukiApproved

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WHY?

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@MukiApproved

WHY NOT?

New digital storytools= new adventures to hit

EMOTION - INTIMACY - EMPATHY

EXPLORE - ENGAGE - RECONNECT- ENTERTAIN

INSPIRE - EXPERIMENTATION

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THIS IS YOUR ADVENTURE

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A Taster of Immersive Tech

&

Storytelling

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VR= Virtual Reality

AR= Augmented Reality

ER= Enhanced Experiences

MR= Mixed Reality (AR’s cousin)

XR= Extended Reality / Holograms

AI/VA= Artificial Intelligence / Voice Activation

Haptics, 3D Spatial Audio & more…

Cheat Sheet

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How Do Fans Experience

Immersive & Interactive?MOBILE

TABLET

HEADSET

DESKTOP / GAMING

ARCADES / CINEMAS / DOMES

LOCATION-BASED

APPS & more

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DEVICES IMPROVING– ROBUST GFX, TRACKING / LOCATION BASED INTERACTIVITY

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VR, AR

&

“Enhanced Experiences”

@MukiApprovedENHANCED EXPERIENCES: Muse ‘Simulation’ album & tourAccess to the Muse Mixed Reality Pre-Show Party, powered by Microsoft: Immerse yourself in three virtual reality games based on songs from Muse’s new album, ‘Simulation Theory,’ created exclusively for the Enhanced Experience. +Includes interactive photo opportunities featuring props and memorabilia from Muse’s newest music videos

@MukiApprovedPhilharmonia Orchestra / VR Soundstage (+ 3D Spatial Audio)

@MukiApprovedAR- ‘Consequences’ Immersive, Location-Based Grime Rap Experience

@MukiApprovedHarry Shotta – ’Consequences’

@MukiApproved AR / Enhanced Experiences: Black Eyed Peas & Marvel Comics

@MukiApprovedVR in Travel: BeThere Books

@MukiApprovedAR in Education: ‘Wonderscope’ Reading App

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MR/XR

&

Holograms

@MukiApprovedHOLOGRAMS: Billie Holiday – Hololens Concert + Amy Winehouse Hologram Tour 2019

@MukiApprovedMR/XR: Magic Leap One & The NBA 2018

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Haptics

@MukiApprovedUltraHaptics / Leap Motion /AirPiano 2018: Real-time interaction & signal processing

@MukiApprovedHaptics Live: ANDRODES – Have you ever danced to a story?

@MukiApprovedHaptics & Live VR: Imogen Heap and her magic gloves!

@MukiApprovedHaptics & Reading – a new language?

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3D Spatial Audio

@MukiApprovedAbbey Road Spatial Audio Forum / Abbey Road Red

@MukiApproved3D SPATIAL AUDIO- BOSE AR: immersive, interactive audio glasses

@MukiApproved360 / 3D Spatial Audio

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AI &

Smart Speakers

@MukiApprovedAI in Music Production

@MukiApprovedTaryn Southern: I AM AI – album produced by AI

@MukiApprovedAI / VOICE ACTIVATION: Smart Speaker / Crypto / Social

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Social Storytelling

& Game Engine

@MukiApprovedEntale: Adding a new, interactive layer to podcasting

@MukiApprovedGAME ENGINE / SOCIAL GAMING: Oculus Connect 4 / Facebook

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SERIOUSLY, NOW WHAT?

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@MukiApproved

MORE OF THIS… • Full-on Immersive, Live Storytelling in 360/XR

• Interactive ‘Enhanced’, bundled mixed reality

• More Holo & Haptics

• Therapeutic / Sensory-based experiences

• Digital Subscription services, but with AR/MR layers

• More AI production-techniques & fan use

• More 3D Spatial audio opportunities

• Multi-player, real-time storytelling / engagement (via smart

speakers, game engine, etc)

AND…. A bit of this…• Immersive Book Charts?

• Immersive, tech friendly bookshops (pop-up arcade style)

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