muji 大綱 - nfuba.nfu.edu.twnfuba.nfu.edu.tw/ezfiles/31/1031/img/468/ba497-18.pdf ·...

0

49746211

49746217

49746232

MUJI

02

03

15

17

22

26

34

38

42

44

1

MUJI

2001

2

MUJI

,

1980 PB 1983

1990

Speciality store retailer of Private label Apparel

3

POS

1991 16.2

24.9

1991

9%

1993 3

R.K.TRUCK

1993

1993 2376 615

4

1993

Lalaport()

1190 ( 360 )

Lalaport

1000

Lalaport

()

1994 252.9

995.9 4

1991 7 MUJI West

Soho 155

(Liberty)

1997 5 Ryouhin Keikaku

Europe 4 Ryouhin Keikaku

France S.A.S 10

2000 5

MUJI Net 9

Net Store

5

2000

2000 1980

12.7% 2000 (3~5

)4

7%5 8%

9

3.4% 51.3%

2002

4

47

35%

UNIQLO

7

(DAISO)

2000

1998

60% 2000 51%

2003 MUJI TAIWAN Co., LtdC.

J. HsuRYOHIN KEIKAKU CO., LTD.

Matsui Tadamitsu

Life Style Store

2004

2004 4 1 2008 1 11

8

2

Life Style

Store

Life Style StoreLife

Style Store

5

Starbucks Coffee

(Life Style Store)

MUJI

No Brand

9

1980 11

()

1981

1982

1983 6 (103 )

1984

1985 9

1986 ()

1987

1988

1989 6 ()

7

1990 3

()

1991 1

7

11 ( 1998 )

1992 BLUE

1992 9

11

1993 3

R.K.TRUCK

10 (1190 )

1994 3 Ryohin Keikaku Europe LTD.

1995 4 ( 1998

)

7

8

1996 3

7 67 6625

12

1997 5

Ryohin Keikaku Europe LTD.

12 ISO9001

1998 4 Ryohin Keikaku S.A.

9

12

1999 5 R.K.TRUCK()

7 Ryohin Keikaku U.S.A.,LTD.

8 JR KIOSK com

KIOSK

12

10 com KIOSK

2000 3 Platz(3365 )

5 MUJI Net

8

9 Net

Store

MUJ I Card

2001 1

2

3 MUJI CO.,LTD.()

4

11

2002 2

7

11 ()

2003 1 MUJI Private LTD.()

3

4

8

11 ()

MUJI+INFILL

2004 4 MUJI Breezr Center

7

13

9 MUJI Itala S.p.A

()

10 MUJI+INFILL

11 MJUI Langham Place

12 MUJI Korea Co.,Ltd

MUJI Corso Buenos Aires

MUJI(HK)

2005 5 ()

()

7 MUJI Deutschland GmbH

11 (Dusseldorf)

( x2)()

MUJI

2006 4

5

Global Sourcing Private Limited

()

6 MUJI Deutschland GmbHLiving

Store of the year 2006

8 NEW IDEE

IDEE

11 ()

14

MUJI

1980

private brand

5000

15

1980

No-Design

16

MUJI

29 32

51.1%

MUJI No

Brand

World Brand LabWBL 100

(MUJI) 53 Gucci

Hermes

17

()

455 1431

1990 1999

4.4

107

0.5% 12.5% 1993

1999

18

2007 2 172 146

15 76 2007 11

1 2004 4 1 2008

1 11 2008 11 12 (

) 97

19

MUJI

1.

2.

3.

22

4.

5.

23

40% 74%

6.

:

7.

24

90

8.UNIQLO

2000

UNIQLO

25

MUJI

26

!

(Anti-brand)

(1980 )

27

40

1983 6

31

450

1.2

1989

10

28

400

Less is more

emptiness

29

30%

(

)2005

2

30%(

30%

)

(

)

30

004

2

31

30%

32

2002 2005

POS

80

33

MUJI

4P

Emptiness()

(production)

3

(price)

34

TRAD-OFF

(place)

(promotion)

4,500 7-ELEVEN

7-ELEVEN icash

35

SWOT

(Strength):

1.

2.

3.

4.

5.

6.

(Weaknesse):

1.

2.

3.

4.

5.

6.

(Opportunity):

1.

2.

36

3.

(Threat):

1.

2.

3.

4.

37

MUJI

38

Uniqlo

Excel

POS

Flower MUJI

39

Uniqlo

MUJI Car 1000

MUJI

40
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MUJI

BusinessWeek

No Brand

42

38

43

MUJI

http://www.104info.com.tw/comp/80518858000.htm#01

http://www.cw.com.tw/article/index.jsp?page=2&id=2925

http://www.muji.tw/company_1.asp

http://www.uni-president.com.tw/04business/departments02-2.asp

http://zh.wikipedia.org/wiki/%E7%84%A1%E5%8D%B0%E8%89%AF%E5%93

%81

http://tw.myblog.yahoo.com/jw!SCyCpYWdEwPpWbn17FAELAAC2T3IXg--/artic

le?mid=4457

http://www.muji.tw/company_2.asp

http://tw.myblog.yahoo.com/jw!Z8.sGS.eGQKPxjJXz4ULJ0E-/article?mid=1096

&prev=1097&next=1095&l=d&fid=21


http://www.cw.com.tw/article/index.jsp?id=34468

http://translate.google.com.tw/translate?hl=zh-TW&sl=zh-CN&u=http://mkt

.icxo.com/htmlnews/2007/06/12/1143113_0.htm&sa=X&oi=translate&resnu

m=6&ct=result&prev=/search%3Fq%3D%25E6%259D%25BE%25E4%25BA

%2595%25E5%25BF%25A0%25E4%25B8%2589%26hl%3Dzh-TW%26client

%3Dfirefox-a%26channel%3Ds%26rls%3Dorg.mozilla:zh-TW:official%26hs

%3DtRW%26sa%3DG

44
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http://faculty.ndhu.edu.tw/~tyrone/JM96/seibu.pdf

45
http://www.cw.com.tw/article/index.jsp?page=1&id=2925http://faculty.ndhu.edu.tw/%7Etyrone/JM96/seibu.pdf

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