2012年 次 報 告 書

ANNUAL REPORT

250価格無印良品 MUJI

無印良品

\ Content \ABOUT MUJI OUR MISSION CEO LETTER

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FINANCE MUJI TO GO MUJI LIFE

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ABOUT MUJI

Industry Manufacturing, retail, cafeFounded 1980Headquarters JapanNumber of locations 181 (2008)Products Household goods Kitchen utensil Fashion Stationery Home appliances Food FurnitureWebsite www.muji.net

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101234

56789

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OUR MISSION

Mujirushi Ryohin is the Brand X of Japan. Translated Mujirushi Ryohin means “no label, quality goods,” and this pretty much sums up the brand’s approach. What you see is what you get. There is no effort to flaunt, flog or flirt. You won’t see a flashing neon sign with prices slashed. Nor will you find an ultra luxurious, deathly quiet showroom. What you will find is a Zen-like, peaceful environment with pleasingly functional products wrapped in spare recycled packaging.

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MESSAGE from the PRESIDENT >>

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Ryohin Keikaku’s major business is the planning, production and sale of MUJI products. Also, we operate MUJI Net Store (Online Store), Cafe MUJI, Meal MUJI and campsites, and we supply products to FamilyMart, MUJIcomKIOSK (JR East Retail Net Co.,Ltd.) and ASKUL.

Since establishment, Ryohin Keikaku has been selling clothes, sundry and food products which are developed by eliminating product-related waste, to sell them at prices agreeable to consumers, based on our concept of “practical products at lower price”.

COMFORTABLE LIVINGAT A REASONABLE COST.

We have therefore been making improvements in manufacturing, sales, and customer service in order to enhance our reputation and strengthen the “MUJI (Mujirushi Ryohin)” brand image. We pledge to make fair and transparent disclosures to shareholders, and by improving business performance and increasing returns to shareholders we will demonstrate our reliability.

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A SMALL MEASURE OF PEACE . . .

シンプル . 人生 . 愛 . 無印良品

MARKET INFORMATION

Financial Highlights 2012

Financial Highlights 2011

TOTAL

TOTAL

Revenue from operations 1,780

Ordinary Profit 161

（100 milion yen）

（100 milion yen）

Free Cash flows 49

Net Assets 835

Revenue from operations 1,697

Ordinary Profit 142

Free Cash flows 37

Net Assets 785

We announce monthly business results at 15:00 or later on the second business day of every month.

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MUJIToGO

Requirements iOS 3.2 or laterLanguages English, Chinese, Japanese

Notes Time: Display the time in cities around the world. Add or delete cities to make your own personal World Clock list.Weather: Display 5-day weather reports/forecasts for locations around the world. Add or delete locations.Power: Display the shapes of power sockets used around the world. Find out which plug you need.Search/Find: Use a simple, clean function for Google searches.

MUJI products are designed to make travel smarter and more fun. Get what you need when you’re on-the-go.

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Requirements iPhone 4、iPhone 4S、iOS 4.0 or later.Languages English, Japanese

Notes MUJI LIFE is an internet social game platform that let fans “show your-self” by creating your own virtual shelves and displaying your favorite product figures of MUJI products, books, CD, DVD and many other items that best suit your own tastes and personality.*MUJI LIFE requires SNS(Facebook,Twitter,mixi) accounts to play.

MUJI products are designed to make travel smarter and more fun. Get what you need when you’re on-the-go.

MUJIL I F E

Check-in at MUJI storesFans checking in at any MUJI stores

around the globe with MUJI LIFE

iPhone app will receive special limited

figures, BGM, or MUJI COINS.

Open the BoxesInside the box, you will find popular

MUJI product figures, a ticket to add

your favorite books, music, movies to

your shelf, and MUJI COINS.

Find the StoresIncluding MUJI Store Locator.

You can find MUJI around the globe.

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2012年 次 報 告 書

ANNUAL REPORT

250価格無印良品 MUJI