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SAP FORUM İSTANBULDiscover SimpleDisruptive Innovation in Consumer Industries

Klaus BoeckleVice President, EMEA Consumer IndustriesSAP

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Internal

A CONSUMER-CENTRIC WORLD


THE CONNECTED CONSUMER IS RE-DEFINING YOUR WORLD

Product Sell To ConsumerDefines

AND THIS CHANGES EVERYTHING


FUELED BY FORCES OF TECHNOLOGY

HYPER-CONNECTIVITY SUPER COMPUTING CLOUD COMPUTINGSMARTER WORLD CYBER SECURITY


CREATING A DIGITAL ECONOMY BIGGER THAN ANYTHING IN THE PAST

1850

Industrial economy

IT economy

1970

All figures are in Trillions; 1990 international dollars; Source: Department of Economics, UC Berkeley, BAIN 8 MacroTrends Brief.

1990

Internet economy

$27.50T$12.10T

2020

Digital economy

$90.0TGrossworld

product

$0.36T

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8InternalSource: Global center for digital business transformation, 2015

% of Respondents who say the risk of being put of business increases “somewhat” or “significantly” as a result of digital disruption

MANY VIEW IT AS AN EXISTENTIAL CRISIS

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9InternalSource: Cracking the digital Code, McKinsey Global Survey, Sep 2015

LEADERS VIEW IT AS AN OPPORTUNITY

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10InternalSource: CapGemini Consulting and MIT Sloan School of Management: The Digital Advantage: How digital leaders outperform their peers in every industry

DIGITAL LEADERS ARE ALREADY REAPING THE REWARDS

Digital Intensity

Technology-enabled initiatives in: • Customer Engagement • Internal Operations

Transformation Management IntensityLeadership capabilities including:• Vision• Governance• IT-Business Relationships

Revenue Generation from Assets


Hiding from change isn’t an option

Following the crowd isn’t the answer

Become adaptable, agile, fast moving, hyper aware


Lack Leadership & Talent

Lack of Insights from Data

Not fast enough

Not right mind-set

Finding money for Innovation

Lack of Shared Interests

Willingness to Change

Inflexible/Insufficient Technology

Organizational Structure

Rigid Business Processes

Source: Cracking the digital Code, McKinsey Global Survey, Sep 2015


Digital CoreDigital Economy

Digital Enterprise


Smarter and engaged workforce from store personnel to office workers

Omnichannel customerexperience

Workforceengagement

Assets & Internet of Things

Supplier collaborationbusiness networks

Supplier collaboration to accelerate growth and profit

Harness Assets and Internet of Things to drive real-time consumer insights and create new business models

Relevant personalized experiences that drive loyalty and new business opportunity

Re-platform core business processes, and bring together business process and analytics in real time to be smarter, faster, and simpler

SAP HANA PLATFORM

Reimagine your business

Simplify technology

Transform business processes

Empower the business


ALLOWING YOU TO RE-IMAGINE YOUR ENTIRE BUSINESS

RE-IMAGINEBUSINESS PROCESSES

RE-IMAGINEBUSINESS MODELS

RE-IMAGINEWORK


NEW DIGITAL LEADERS, NEW DIGITAL DISRUPTORS


Mink


Burberry


Digital Transformation A CEO’s Perspective

“If the phone is going to get integrated into the shirt, should that be a

technology company making apparel or the apparel company starting to make

technology? I choose the latter and that’s exactly where I’m pushing my

company” Kevin Plank, CEO, Under Armour


Under Armour


Amazon Dash


Amazon Dash Replenishment Service


DIGITAL TRANSFORMATION IS AN IMPERATIVE.

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Key Take Away