mudança de cultura- mba branding innovation aula 1
DESCRIPTION
Aula de 19 de setembro de 2014 no MBA Branding Innovation das Faculdades Rio Branco.TRANSCRIPT
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FACULDADES INTEGRADAS RIO BRANCO | MBA BRANDING INNOVATION | SET. 2014
MUDANÇA DE!CULTURA
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GABRIELA,!MUITO PRAZER!
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SÓCIA E DIRETORA TEMPLO COWORKING OLABI MAKERSPACE
COMUNICAÇÃO SOCIAL USP
CULTURA DE REDE ECONOMIA CRIATIVA NOVAS TECNOLOGIAS
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!!
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WWW2013 | WEB.BR FESTIVAL INTERNACIONAL CULTURADIGITAL.BR CASA DA CULTURA DIGITAL CULTURADIGITAL.BR PRODUCAOCULTURAL.ORG.BR FÓRUM DA CULTURA DIGITAL BRASILEIRA SIMPÓSIO INTERNACIONAL DE ACERVOS DIGITAIS
VIREI VIRAL.VIREI VIRAL
CULTURA E TECNOLOGIA UCAM | FGV- RIO
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@gabiagustini
br.linkedin.com/in/gabiagustini/http://www.brasilpost.com.br/gabriela-agustini/
http://www.templo.co http://www.olabi.co
http://www.pinterest.com/gabiagustini/cultura-digital/
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19-20 SETEMBRO
2 ENCONTROS
CONTEÚDOS . VÍDEOS TRABALHO EM GRUPO!
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#7 milhões de views
!
INOVAÇÃO = PONTO DE VISTA
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QUEBRANDO PADRÕES
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MUDANDO PERSPECTIVAS
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QUEM DECIDE O SEU
CAMINHO?
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E QUANTOS SÃO OS
CAMINHOS POSSÍVEIS
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O QUE É UMA FAMÍLIA?
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O QUE É UMA FAMÍLIA?
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O QUE É UMA FAMÍLIA?
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O QUE É SUCESSO?
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O QUE É SUCESSO?
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O QUE É SUCESSO?
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E QUEM É
VOCÊ
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O QUE TE
MOVE
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É CERTO SER
FELIZ?
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QUEM DECIDE O QUE É O CERTO E O ERRADO?
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CULTURA?
O QUE É
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Kroeber, A. L. e C. Kluckhohn em Culture: A Critical Review of Concepts and Definitions (1952)
167 DEFINIÇÕES DIFERENTES
CULTURA
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ÍNDIA
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BRASIL
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ETIÓPIA
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REDES
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CONCEITO MAIS ANTIGO QUE A INTERNET E OS
COMPUTADORES
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SOCIEDADE EM REDE TRAÇO MAIS MARCANTE DA CULTURA CONTEMPORÂNEA
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SÉCULO XXI SÉCULO DAS REDES
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COLABORAÇÃO
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#SOCIEDADEDAINFORMAÇÃO
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INTERNET CONEXÃO GLOBAL E
NUMA ESCALA JAMAIS PENSADA
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108.000.000 DE BRASILEIROS
CONECTADOS 50% DA POPULAÇÃO
2014
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BIG DATA, INTERNET OF THINGS E CLOUD COMPUTING EM EXPANSÃO
CRESCIMENTO DA INTERNET MÓVEL
30% DA POPULAÇÃO MUNDIAL CONECTADA À INTERNET
2014
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INTERNET ACESSO
AO CONHECIMENTO
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CIDADÃO CONECTADO É
CAPAZ DE DESENVOLVER TECNOLOGIAS
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FERRAMENTAS DA INOVAÇÃO
ESTÃO NA MÃO DE QUEM TEM AS
IDEIAS
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ERA INDUSTRIAL !
PARQUE TECNOLÓGICO
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ERA DIGITAL !
LABS FABLABS
HACKERSPACES MAKERSPACES
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COTIDIANO SENSITIVO ARTE. TECNOLOGIA. CIÊNCIA
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JACK ANDRAKA !INOVAÇÃO CIENTÍFICA
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APRENDER FAZENDO
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APRENDER EM REDE
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“na era da internet planejar uma ideia tende a ser mais caro do que executá-la ”
Joi Ito, diretor do Medialab do MIT
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PLANO DE NEGÓCIOS DÁ LUGAR AO PROTÓTIPO
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INOVAÇÃO EM MODELOS DE NEGÓCIOS
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PESSOAS COMPARTILHANDO
TECNOLOGIA
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PESSOAS COMPARTILHANDO
LARES
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PESSOAS COMPARTILHANDO
EXPERIÊNCIAS
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PESSOAS COMPARTILHANDO
CONHECIMENTO
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O DIGITAL CONECTANDODEMANDA E OFERTA
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SHARING ECONOMYo que é meu é seu, mas tem um preço
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O DIGITAL TRANSFORMANDOBENS OCIOSOS EM RECURSOS
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O DIGITAL MULTIPLICANDO DINHEIRO
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O DIGITAL CRIANDO NOVAS MOEDAS DE TROCA
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O DIGITAL OFERECENDO FERRAMENTAS DE PRODUÇÃO E COMUNICAÇÃO
PARA AS MASSAS
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O DIGITAL TRANSFERINDO O VALOR DO MATERIAL PARA O IMATERIAL
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O DIGITAL AMPLIANDO ACESSO AO CONHECIMENTO
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ECONOMIA EM TRANSIÇÃO
DÚVIDAS INCERTEZAS
RISCOS NECESSIDADE DE ADEQUAÇÃO
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NA BUSCA POR CAMINHOS
!
!
!
COLABORAÇÃO
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ESPAÇOS DE COWORKING
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ASSOCIAÇÕES LIVRES
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coletivosCOLETIVOS
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REDES
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NOVAS APROPRIAÇÕES = VELHAS PRÁTICAS
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COLABORAÇÃOIMPULSIONANDO NOVOS NEGÓCIOS
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COLABORAÇÃOIMPULSIONANDO NOVAS HABILIDADES
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COLABORAÇÃO IMPULSIONANDO NOVAS CONEXÕES
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COLABORAÇÃO IMPULSIONANDO NOVAS FORMAS DE VIVER
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BOA NOITE!
OBRIGADA