mucca digital
DESCRIPTION
Projeto de campanha digital para Mucca GelateriaTRANSCRIPT
![Page 1: Mucca digital](https://reader033.vdocuments.mx/reader033/viewer/2022052909/559830ca1a28ab36178b4843/html5/thumbnails/1.jpg)
DIGITALcampanha
![Page 2: Mucca digital](https://reader033.vdocuments.mx/reader033/viewer/2022052909/559830ca1a28ab36178b4843/html5/thumbnails/2.jpg)
PS.: Essa campanha tem como objetivoatingir o público jovem entre 15-35 anosdas classes BC do Vale do Itajaí
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INTERNET
NAO�E�UM�BROWSER
Primero, uma consideração:
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INTERNET
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INTERNET
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QUAL�O�PAPELDO��DIGITAL
NA�ESTRATEGIADA�MARCA�
Dito isso:
?
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1.�Engajamento
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2.�Experiementacao�
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AS�PESSOAS�TEREM�UMAEXPERIENCIA�BACANA
COM�A�MUCCA
Precisamos criar algo que faça
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MOBILEAlgo que seja
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SOCIALAlgo que seja
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DIVERTIDOAlgo que seja
Pesquisa Our Mobile Planet, Google.
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GAMIFICATION
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WHAT?Gami
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DIVERTIDAUma maneira
de engajar
Gamificação é o uso de técnicas de design e mecânica dejogos para resolver problemas e engajar pessoas.
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DIVERTIDAUma maneira
de engajar
Em pesquisa realizada por acadêmicos da ESPM-Sul
69% dos jovens enxergam a experiência da gamificação relevante.
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INCENTIVOSprincipais
e motivações
Interação, descontração e competitividade
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UM�GAME�SIMPLESE como seria?
no estilo “city bloxx”
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UM�GAME�SIMPLESE como seria?
no estilo “city bloxx”
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BOLAS�DE�SORVETEporém empilhando
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facebook+
login com
resultadopontuacao
compartilhamento de~ ~
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diversaoengajamentopropagacao
~
~~é igual a
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FLIPERAMAE no espaço físico
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FLIPERAMAE no espaço físico
Alcançando X pontos a pessoa recebe uma recompensa.
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Vamos além do esperado
ferver.com.br