mtn slides

8/3/2019 MTN Slides

http://slidepdf.com/reader/full/mtn-slides 1/28

Click to edit Master subtitle style

4/23/1

Presented by: Sipho

4/23/1

8/3/2019 MTN Slides


4/23/1

INTRODUCTION

This assignment is about Mtn with its cotarget markets i.e. Demographics and cubehaviour etc., the seven marketing mix used to fulfil customer needs and wants apositioning strategy that is being used by

try to get into customers minds so that thperceive as the best network provider.

4/23/1

8/3/2019 MTN Slides


4/23/1

BACK GROUND

launched in 1994.

Mtn ltd group is a multinationaltelecommunications group.

mobile licence across 21 countries i

Mtn operates one stop service provi

4/23/1

8/3/2019 MTN Slides


4/23/1

OBJECTIVES

• Our main priority is to create customsolutions

• limit costs and processing informati

• to be the number one network prov

• To achieve the market share of 56%industry by expanding high quality pand achieve our marketing objective

4/23/1

8/3/2019 MTN Slides


4/23/1

MTNVODACOMMarket follow

Have control

marketLarge advert

budgets

Have adverticampaign

They shout lothe public

Mtn use the

Market leade

Have control

marketLarge advert

budgets

Have adverticampaign

They shout lothe public

No word

4/23/1

8/3/2019 MTN Slides


4/23/1

TARGET MARKETSegmentation Their Targeted Marketing Segments

Geographic

Region All regionsCity All provinces

Urban Urban, suburbs

Demographic

Income To all income levels groups

Age From all ages

Gender Female, Male

Family life cycle Single parents, young people, single peopl

Social class Upper class, upper middle, lower-middle, u

Education Grade school, high school graduate, gradu

4/23/1

8/3/2019 MTN Slides


4/23/1

MARKETING MIX

• PRODUCT/SERVICES

• PRICE

• PROMOTION

• DISTRIBUTION

• PEOPLE

• PROCESS

• PHUSICAL EVIDENCE

4/23/1

8/3/2019 MTN Slides


4/23/1

PRODUCT AND SERVICES

Mtn BlackBerry

Mtn play

Mtn EVD

4/23/1

8/3/2019 MTN Slides


4/23/1

PRODUCT AND SERVICES(CONT.)

MTN Mobile TV

MTN Me 2u

MTN callertunez

4/23/1

8/3/2019 MTN Slides


4/23/1

PRODUCT / SERVICE(CONT.)

Mtn ZONE

Mtn Banking

Mtn International Roaming

4/23/1

8/3/2019 MTN Slides


4/23/1

OTHER SERVICES

Responsible use of cellphone

E.g. Use mobile hands free kit or car kitwhile talking and driving, only dial whenis not going, etc.

4/23/1

2323

8/3/2019 MTN Slides


4/23/1

PRICING

Globally consistent. Select pricing strat

Cost-based and value-based methods. Th

following table is pricing strategies of MT

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

PRICING

Voice Packages and Monthly Subscription Fee Voice Trunking - R

Subscription Fee per additional Voice Channel Voice Trunking - R

DDI's - R 10.00 eac

Setup Charges Billing Methodolog

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

PRICING

Voice Packages and Monthly Subscription Fee Voice Trunking - R 500.00 port fee

Peak Call Rates (per/min Standard Charge)

Local - R 0.34

National - R 0.45,Mobile - R 0.89

International - Destination Dependent

VoIP to VoIP Call Rates

On-Network - R 0.08c (Internal),

On-Network - R 0.20c (External)

Off-Network - R 0.36c - R 0.49c depending on terminating network

Average Cost Saving over Telkom

Up to 35% saving on the subscribers’ monthly telephone bill depending on the

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

PROMOTION

Mtn spend more of income in prom

Mtn understand strategies andimplementation of promotion.

Mtn spends billions a year on adver

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

FOOTBALL• SPONSOR SA PREMIER FOOTBALL

TOURNAMENTS

• MTN 8

• WAFA COMPETITION

• 8 MILLION TOURNAMENT

4/23/1

4/23/1

4/23/1

8/3/2019 MTN Slides


4/23/1

CYCLING

• INVOLVE IN AMATEUR AND PROFFESSIONALS

• SPONSORING EVENTS

• E.G. Mtn ENERGADE

• CYCLING TEAM CALLED QHUBEKA

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

MUSIC• LOCAL ARTIST

•

SPONSORING CONCERTS AND MUSIC FESTIVALS

• MTN S.A AWARDS

• SPONSOR OF JOYOUS CELEBRATION

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

DISTRIBUTION/PLACE

• Mtn had 110 distribution outlets.

• The company uses payphone card distroutlets, which in turn provide the site fopayphone and generally look after its so

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

DISTRIBUTION/PLACE(CONT.)

Mtn provide customer service support,

repairs, fax, email and data service. Mtn distribution stores where customers can bMtn has DSM network whereby a customeaccess the internet and find the store.

examples of Mtn that customer can usproducts: Mtn store on malls, pepcell, truand Foschini.

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

PEOPLE

EMPLOYEES

CULTURE

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


4/23/1

PROCESS

The overall process of Mtn

Receive documents

Extract information

Validate information

Support business decision transfer

Report and evaluate

Relationships

4/23/1

4/23/14/23/1

8/3/2019 MTN Slides


/ /

PEOPLE (CONT.)

REMUNERATION STRUCTURE

TRAINING AND DEVELOPMENT

HEALTH AND SAFETY

/ /

4/23/14/23/1

8/3/2019 MTN Slides


/ /

Physical

Mtn has is written everywhere you go

hard to serve and satisfy the needs of tclients.

Mtn has unique stores everywhere you high quality service, same quality staff for assistance. Mtn displays a phone thaMtn sum cards to this stores and also thpeople who help in activation.

/ /

4/23/14/23/1

8/3/2019 MTN Slides


POSITIONING

3 strategies

Attribute positioning

Benefit positioning

Use application positioning

4/23/14/23/1

8/3/2019 MTN Slides


POSITIONING

4/23/14/23/1

8/3/2019 MTN Slides


CONCLUSION

Mtn Business operates as a fully con

one-stop service provider, and is ableyour business the largest range of mointernet-based communications serviis fully aware to overcome customer and wants. Mtn is good business wheproviding services in its markets and competitive in market, achieve their g

Lastly Mtn is brand that is trusted all

4/23/14/23/1

8/3/2019 MTN Slides


THE END

mtn slides

Documents