mti project presentation notion ink

8/2/2019 MTI Project Presentation NOTION INK

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GROUP 5

AAKASHDEEP AMEYAARIF EMILIAGERHARD GOUTHAMKUMARESAN MORTENOBULESU TOBIASUMESH

MANAGEMENT OF TECHNOLOGY AND INNOVATIONDESK RESEARCH PROJECT


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Notion Ink

Technology start-up founded in2009

Founders: six IITians and an MBAgraduate

Objective: Creating and globallymarketing the Adam Tablet

Why Notion Ink?

Recent Indian start up technologyfirm

Belief in Innovation and design

Can India become a product

Management of Technology and Innovation NOTION INK


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Innovative features of ADAM Tablet

The design of the Adam tabletis done in accordance with

mathematical philosophy likeGolden ratio

The processor is a power-saving NVidia Dual Core Tegra250 one and it has a sunlightfriendly screen with ambient lightsensors

DesignPhilosop

hy

Adam has a cylindricalcurvature which gives anergonomic grip

The 3 degree elevationoffers a viewing angle

Provides rotationalhousing for the swivelcamera

Curve

Screen surface is made of purematte glass which optimisesreflections and prevents

fingerprints

Frame is made of aircraft-grademagnesium and aluminium alloys(light but strong)

Textured plastic enhances thebeauty

Material

The 185 degree , 3.2 MPauto-focus , swivel cameraallows to click photos andcapture videos fromdifferent perspectives

The proprietary AutomaticView Rotation captures allphotos the right side up.

Camera



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Notion Ink vs iPad



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Design and Development Process



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Crowd-sourcing at Notion Ink



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Crowd-sourcing at Notion Ink



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Activity Systems Map



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Innovation Capabilities Audit Framework


BusinessInnovativeStrategy

Resource Availability

Understanding business

and technologicalenvironment

Understandingcompetitorsinnovative strategiesand industryevolution

Business structural andcultural context

Business Strategic

Management Capacity


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Innovative Capabilities Audit Framework

Resources Availability

Economic and humanresources low

Inadequate Investorfunding

Low fundingresponsible for severalissues at customer end

UnderstandingTechnologicalEnvironment

Overdose of tablets inIndian market

Tablet judged bycustomers based onsmart features

Indian tablets farepoorer to foreigncounter-parts

Strategic ManagementCapacity

Strategic partnershipswith several Technology

firms

Belief in Innovation with avision

Technology used as anenabler and humanresources prioritized



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Innovative Capabilities Audit Framework

Structural and Cultural Context

Started by fresh engineeringgraduates

Idea of Innovation based on

revolution and disruption

Little or no entrepreneurialexperience nor sufficient funds

Not many previous examples to goby

Disruption normally caused by new

firms; ones not exposed tostandards, principles and guidelines

Juggling with dual responsibilities

Understanding Competitors InnovativeStrategies

Intense competition

Price wars to control and capturemarket

Price- competitiveness and massavailability two key concerns formanufacturer success

Adam has higher price thancompetition and low marketpenetration



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Innovative Capabilities Audit Framework-Spider Chart

On a scale of 1-5 ; 5 being the highest rating



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Recommendation

Processes not formalized. Most knowledge is tacit. More

formalized (explicit) knowledge management processrequired going forward

Innovation-to-market (Sales and distribution) capabilitiesneeds to be strengthened

Innovation in customer support management

(Eg: Outsourcing/ establishing a separate division for thesetasks)



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THANK YOU

Management of Technology and InnovationNOTION INK

mti project presentation notion ink

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