MTG

SEP 2014

SHAPING THE FUTURE OF ENTERTAINMENT

REVENUE SPLIT BY TYPE (2013) REVENUE SPLIT BY SEGMENT (2013)

28%

41%

31%

Emerging Markets Pay-TV Nordic Free-TV Scandinavia

44%

47%

9%

Advertising Subscription Other

MTG IN BRIEF AN INTEGRATED AND DIVERSIFIED TV OPERATOR…

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…WITH A STRONG CONTENT ARM AND A DIGITAL

FOCUS. IN 131 COUNTRIES & REACH >150M PEOPLE

A UNIQUE

PLATFORM

A SUCCESSFUL

TRACK RECORD (10Y) A BRIGHT FUTURE

THE STORY A UNIQUE BUSINESS MODEL WITH A BRIGHT FUTURE

11% SALES CAGR

14% EBIT CAGR

27% ROCE (AVE.)

11% TSR CAGR

INTEGRATED & DIVERSIFIED

PLATFORM AGNOSTIC

DECENTRALIZED

CONTENT RICH

AT THE FOREFRONT OF INNOVATION &

TECHNOLOGY

STRONG CASH FLOW & BALANCE SHEET

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COST FOCUS & OPERATIONAL EXCELLENCE

GROWTH + VALUE CREATION

CONTENT DIGITAL GEO EXPANSION

LONG TERM VALUE CREATION

BASED ON CLEAR GROWTH STRATEGY

4 4

CONTENT REMAINS KING

AND WE ARE THE BIGGEST BUYER IN TOWN

879,470

481,800 394,200

297,840 236,520 210,240

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

MTG RTL Bonnier Mediaset CME Pro7

TOTAL NUMBER OF BROADCAST HOURS (2013)

SOURCE: MTG Research 5

LONG TERM PARTNERSHIPS

WITH RELEVANT CONTENT PROVIDERS

6

• Extended catch-up and preview on AVOD

• Longer license period for series on SVOD

• All devices allowed for distribution

• Temporary download for SVOD

• Increased runs on FTV features

• Conversion rights to allocate content best

• Spend allocation for platform of choice

• No extra costs on library films

• Volume discounts and fee removals

• Decrease on year-on-year escalation

THE NEW MODEL

DRIVING UTILIZATION & MONETIZATION

INCREASED CONTENT UTILIZATION CONTENT ACQUISITIONS FLEXIBILITY

7

Season 1-8 Available

24: LIVE ANOTHER DAY

CROSS-COLLABORATION

Season 9 US Premiere

Exclusive Premiere

24 hour promotion

Premiere on Free-TV

Available on Catch-up

1 Month Before US Premiere

US Premiere 1 Day after US

Premiere 1 Day Before

Free-TV Premiere 1 Week after US Premiere

1 Day after Free-TV Premiere

Premiere on 6 May attracted record number of daily users for an acquired series – more than 2x number of users for any other acquired series ever!

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9

A SCALE CONTENT

PLAYER

- #1 IN THE NORDICS

WITH AN EXPANDING EMERGING MARKETS FOOTPRINT

& GLOBAL DISTRIBUTION CAPABILITY

9 9

WE ARE WELL POSITIONED

AS WE HAVE THE CONTENT YOU LOVE

10

WE ARE WELL POSITIONED

AS WE HAVE THE TV YOU LOVE

11

WE ARE WELL POSITIONED

AS WE HAVE THE SPORTS YOU LOVE

12

WE ARE WELL POSITIONED

AS WE HAVE THE GAMES YOU LOVE

13

LARGEST SHAREHOLDER IN CTC MEDIA (38%)

RUSSIA’S LEADING INDEPENDENT MEDIA COMPANY WITH A 15% CSOV 10 MILLION MONTHLY UNIQUE DIGITAL USERS HIGH GROWTH COMPANY WITH 2013 REVENUES OF USD 832M & 33% ADJUSTED OIBDA MARGIN NET CASH POSITION WITH A 50% PAY-

OUT RATIO

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15

TRACE is an international youth media brand with urban music & sports celebrity focus 15 successful pay-TV and digital platforms launched since 2003 Now available in 131 countries including all 55 African countries

TRACE

SIGNIFICANTLY INCREASES PRESENCE IN AFRICA

15

ESTABLISHED TRACK RECORD – PROFITABLE GROWTH AND GOOD TSR

INTEGRATED, DIVERSIFIED & PLATFORM AGNOSTIC – A PROVEN CONCEPT

CLEAR STRATEGIC DIRECTION – KNOW WHERE TO PLAY & HOW TO WIN

CONTENT RICH IN A WORLD WITH RISING VIDEO CONSUMPTION

STRONG BALANCE SHEET AND LONG TERM OWNERS

STILL CHALLENGES AHEAD BUT HAVE MADE SIGNIFICANT INVESTMENTS TO FUTURE PROOF OUR BUSINESS

SUMMARY

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MTG

SEP 2014

SHAPING THE FUTURE OF ENTERTAINMENT