mtd campaign powerpoint revised - michigan · evaluation of campaign goal 2012-2013 2013-2014...
TRANSCRIPT
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Campaign Evaluation
Vandercook Lake MTD chapter
2013-2014
S4SD and VCL MTD Goals
S4SD Goal:
VCL MTD Chapter’s 2013-2014 Goal:Reduce distracted driving by 20% in our community
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Kick-off AssemblyNovember 26th, 2013
Parking Lot Checks
Chosen randomly throughout the week
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Simulator DayThursday, Feb. 6, 2014
Awareness Week February 2 – 8, 2014
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Media InvolvementMedia Involvement
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Evaluation of Campaign Goal
2012-2013 2013-2014
Distracted Driving Decreased by 4% from
our pre to our post test
Decreased by 6.5%
from our pre to our post
tests
Lives saved over 3
months
4% of 255 students is
10.2 more lives saved
over a 3 month span
6.5% of 222 students is
14.4 more lives saved in
a 3 month span
Lives saved over
a year
Calculates to 40.8 lives
saved, which is 15% of
our student body
Calculates to 57.7 lives
saved, which is 23% of
our student body
We conducted a Pre and Post survey to see how much everyone
knew at the beginning of our campaign and how much they had
learned at the end of it. Our survey consisted of ten “Yes or No”
questions concerning our schools driving habits, then there were
twenty “True or False “ statements, which were to test their
knowledge concerning distractions while driving.
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Campaign Evaluation
Vandercook Lake MTD chapter
2013-2014