mtb ayiti presentation - oct 2012 - imba

Vision

Establish Haiti as THE hottest destination spot for adventure travelers

Create a sustainable ecosystem of adventurers, tour operators, service providers, and brands

Develop Haiti Ascent Stage Race as an annual, world-class, multi-stage mountain bike race

Benefits

3

In DR, tourism contributed 15.1% to GDP (2011) and est. to rise by 3.2% pa to US$11.67 billion (2022)

Tourism was 14.0% of total employment (2011) and est. to rise by 1.8% pa to 665,000 jobs (2022)

Source: World Travel and Tourism Council, Travel & Tourism Economic Impact 2012, Dominican Republic

Potential for thousands of annual visitors

Average of $1,000 for seven-day trip

Economic impact spread to remote areas

Why Adventure Travelers?

4

Actively seeking “off the beaten path” experiences

Visit and spend money in rural areas

Passionate cause advocates and brand ambassadors

While not the largest sector (it will NEVER be), adventure travel is1:

Innovative (industry full of entrepreneurs) means that a lot of innovations come from this front edge1

Resilient travelers – last to leave, first to return after a natural or political crisis1

High value customer – not always the biggest spender but because they seek local lodging, guides, crafts, food etc. more $$ stays in the destination1

Requires less infrastructure – adventure travelers don’t want something paved, overbuilt etc.- use what’s already there1

1. Adventure Tourism Market Report, Study by George Washington University, Adventure Travel Trade Association, Xola Consulting; 2010

Why Mountain Biking?

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Mountain biking is a very popular activity in the U.S., with nearly 40 million participants annually (Outdoor Industry Foundation (OIF), Outdoor Recreation Participation Study, 2005)

Recreational biking enables utilitarian bike ecosystem

Skilled mechanics, parts, bike shops, trails

Thousands of miles of existing trails covering entire country

Mapping and improving trails helps everyone

1. Outdoor Foundation Study, 2010

Achievements (Where We are Today)

TRAILS - Identified course suitable for pro racers and visiting riders

TEAM - Developed a core team, capable of putting on the race

SUPPORT - Obtained support from Haiti’s Minister or Tourism and Haiti’s Minister of Sport

MEDIA - Secured interest from print, film, and TV media

MARKETING Promo video Facebook Website

Team & Partners

RACE OPERATIONS• Rick Sutton (Sea Otter Classics, Plus 3 Networks)• Tom & Alec Simpson (Pilarcitos Cyclesports)

• Chris Kehmeier (IMBA Trail Specialist)

TV & FILM• Michael Brown (Serac Adventure Films, 3 Emmy Awards)

• Louise Story (6 Olympics, 3 Tour De France)• Outside Adventure Film School & Cine Institute (Haiti)

ADVISORS• Stephanie Villedrouin (Minister of Tourism, Haiti)• Steve Whisnant (Managing Director, US Olympic Committee)• Elayna Caldwell (Marketing Director, Interbike)

• Rich Cook (Development Director, IMBA)• Hans Rey (Wheels4Life)

RIDERS

• Sonya Looney• Jake Rytlewski• Larry Grossman• Hans Rey (trials demos)

• [ your name here ]

REGISTER NOW!

Philip Kiracofe | [email protected] | fb.com/mtbayiti | @mtbayiti

Haiti Ascent Mountain Bike Stage RaceJan 30 – Feb 2, 2013

mtbayiti.org

mtb ayiti presentation - oct 2012 - imba

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