Presents

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- Please write down your Name on the Answer sheet

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- It is a fact that 68% of all Copied Answers are Wrong

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SitterTricky/Requires Thought

Warm Up

- Prelims

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“Big Ideas come out of Big Pencils”

Which legendary adman said these words?

1.

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Which is the advertising agency of ‘Amul Baby’ ?

2.

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How do we better know ‘Completely Automated Public Turing test to tell Computers and Humans Apart’ ?

3.

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Which Brand’s print advert is this ?

It has taken Shahid Kapoor as it’s Brand Ambassador ?

4.

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Which was launched first in India?

Alto Santro Indica

5.

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Identify these brand strategists ?

6.

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Identify this logo of an Auto Brand ?

7.

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?

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8.

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9.

Ray-Ban is a brand of?

Which brand’s Print Advert?

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10.

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11. For whom is it said:“The smile known around the world"

It is second only to Santa Claus in terms of recognition. 

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12.

Identify this logo of a luxury brand?

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13. What was the Motto or Tagline of CWG 2010 ?

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14.How do we now know the airlines started as ‘Tata Airlines’ ?

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15.Where do we see this image ?

We see it everyday !

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16.

Whose brand is Pizza Hut ?

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17.On April 2, 1993, Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against cheaper generic competitors.

As a result, its stock fell by 26% and share prices of other branded consumer products like Heinz, Coca Cola etc. also fell. It was termed by many as the death of Brands and Branded Products.

What do we know this day as?

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18. If Think Big is Wagon R.

‘Think Small’ is ?

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19.‘rubus allegheniensis’ is the scientific name of what?

It is also the name of a leading brand in telecom sector.

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20. Agro Tech Foods recently sold their brand ‘Rath’ to which company ?

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21. Coca Cola recently acquired Zico following Pepsi’s acquisition of Brazilian brand Amacoco. What do these two make ?

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22. Samsung’s eBook reader is ‘Papyrus’

Barnes and Noble eBook reader is ‘Nook’

Amazon’s eBook Reader is ?

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23. What is the name of Google’s flagship advertising product ?

It is it’s main source of revenue.

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24. Anil Kapoor has for the first time endorsed a brand recently. Which ?

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25. Which company has recently launched ‘Fledgling Wine’ in tie up with ‘Room to Read’ organization which promotes literacy in poor countries ?

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26. The word ‘effie’ in Effie Awards is considered a pseudo-acronym, since the letters do not stand for individual words.

The name is an abbreviation. It is derived from which word ?

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27. Maneka Gandhi modeled once for which Indian brand before her marriage to Sanjay Gandhi ?

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= ?

=

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29. TJ’s is a brand of ?

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30.

The tagline of which famous brand ?

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