mry's sxsw 2015 recap: brands, tech, meerkat, trends, and meerkat

Download MRY's SXSW 2015 Recap: Brands, Tech, Meerkat, Trends, and Meerkat

Post on 14-Jul-2015

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Marketing Team Career Path

OverviewWhat well cover todayOverviewBrandsMeerkatTechMeerkatObservations from MRYs teamFurther reading / contact info

Source: National Geographic

Correlation implies causationSessions attended vs breakfast tacos eaten4Meerkating Busta Rhymes with Gen Z is IN!

Source: Digiday (much longer list there)http://digiday.com/agencies/sxsw2015es-the-definitive-digiday-guide-to-whats-in-and-whats-out-at-sxsw-this-year/

5Not everyones there for marketing ideas and tech innovation

Source: Beats by Dre on Twitterhttps://twitter.com/beatsbydre/status/577938147855613952Im out in #SXSW for one reason only, that's to light these clubs up. -@funkflex #BeatsSXSW 6Mazda, CBS, Capital One go for the tried and true value-add: offering free rides

Source: SXSW. CBS, Capital One on Twitter

https://twitter.com/CBS/status/577576821325062147https://twitter.com/sxsw/status/577917415922774017Want a free ride at #SXSW? Here are details on how you can catch the #MazdaExpress! @MazdaUSA http://sxsw.is/1EeYJpO https://twitter.com/CapitalOne/status/576457720536154113See one of these @ #SXSW? Hop in & you could score a free ride thanks to @CapitalOne! #BankOnUX 7The real value of SXSW: CollisionsThis remains the best part of SXSW. The collision of ideas and people make SXSW the closest thing to a weekend of enlightenment we have in this new digital age. People from all over the world, at all levels in their organizations, with all backgrounds, are getting together to share their perspectives, and are generally all accessible.- Ian Schafer, Deep FocusSource: Ian Schafer on Medium

https://medium.com/verses-from-the-abstract/self-by-self-west-47d6bae2fc728BrandsBrands come out of hibernation for SXSW

Source: Business Insidernot meerkatshttp://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#a-book-finding-app-called-squirl-had-these-big-guys-stationed-around-the-main-drag-310SXSW: Where transmedia meets trans fatsWe are not where we need to be when it comes to being seen as a digitally innovative company. Everyone expects two guys in a garage to come up with ideas. We want to be part of that flow of ideas, McDonalds senior vice president of digital, Atif Rafiq said.

Source: TechCrunch

http://techcrunch.com/2015/03/18/money-cant-buy-everything/#neH4LG:baUl

Use some kind of pun:McDonalds Hamburgles SXSWWhere transmedia meets trans fatMcSelloutization of SXSW Complete!4 McNuggets of Info about what brands should learn from McDs

11Simpsons Kiwk-E-Mart truck serves 2.6 Squishees per minute (>3,000 total)

Source: Eaterhttp://austin.eater.com/2015/3/5/8155917/simpsons-kwik-e-mart-truck-will-sling-squishees-at-sxswhttp://www.eater.com/2015/3/16/8226935/simpsons-kwik-e-mart-truck-squishees-sxsw-austin12When in doubt, offer free donuts

Source: Esurance on Twitterhttps://twitter.com/esurance/status/578301819102707712Esurance13Taco Bill launches a pop-up shop made of shipping containers

Source: Fast Companyhttp://www.fastcodesign.com/3043731/taco-bell-builds-its-first-shipping-container-store14Provide value: AT&T doubles cell capacity with giant eyeball

Source: Fast Companyhttp://www.fastcocreate.com/3043818/sxsw/att-brought-a-giant-eyeball-to-sxsw-to-double-cell-capacity15Mophie rescues the powerless with Saint Bernards bearing batteries

Source: Mashable / Chris Taylorhttps://instagram.com/futurechris/http://mashable.com/2015/03/13/st-bernard-mophie-sxsw/

16Pedicabs are coming

Source: Business InsiderGame of Thrones HBO pedicabshttp://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#bonus-hbo-promoted-game-of-thrones-by-letting-people-ride-around-in-this-show-themed-pedicab-1517Visa bolsters commitment to Austin at its Everywhere LoungeTheres something thats in the well water of Austin that makes it a very kinetic environment, physically and culturally.-Visa Chief Brand and Innovation Marketing Officer Chris Curtin in Forbes

Source: Forbeshttp://www.forbes.com/sites/johnellett/2015/03/13/why-visa-is-everywhere-you-want-to-be-including-sxsw/18Tinder bot preying on Austin dating scene actually a bot promoting movie Ex Machina

Source: VentureBeathttp://venturebeat.com/2015/03/15/tinder-users-at-sxsw-are-falling-in-love-with-an-a-i/193M gives SXSWers hands-on experience designing bags, sterilizing phones, and posting notes

Source: 3M / Engadget / Jenny Stoltenow al on Twitter

https://twitter.com/3MSafetyUS/status/576795672722067456https://twitter.com/engadget/status/578320012978597888https://twitter.com/JenStoltenow/status/57684299651301376020What is GE smoking? With a 12-foot-tall smoker, it optimized cue and got brainwave scans of eaters

Source: Business Insider (left) / CraveOnline (right)

http://www.engadget.com/2015/03/16/ge-at-sxsw-tracking-brainwaves-during-bbq-tastings-and-using-a/http://www.craveonline.com/lifestyle/articles/836067-sxsw-ge-bbq-research-center-brings-free-bbq-the-worlds-smartest-super-smoker-to-Austinhttp://www.businessinsider.com/crazy-things-companies-did-to-get-attention-at-sxsw-2015-3#ge-made-bbq-high-tech-by-measuring-peoples-brainwaves-while-they-sampled-brisket-and-other-foods-12

21NASAs SXSW universe included 11 sessions, a meetup, an IMAX screening, and an exhibit

Source: NASA / Chris Gunnhttp://www.nasa.gov/sxsw/#.VQr9CI7F81Ihttps://www.flickr.com/photos/nasawebbtelescope/8542011795/

22Global showcase had Brazil doubling presence to 59 companies exhibiting, hosted Casa Brasil venue

Source: Variety / Gretel Perera on Twitter

http://variety.com/2015/digital/news/brazil-preps-for-mass-sxsw-attendance-1201449605/https://twitter.com/gretelperera/status/57688796947626803323Agencies (ahem) are among brands taking over SXSWSXSW is about marketers marketing their marketing efforts to other marketers And of course, agencies have their own branding to do. Take, for example, the agency MRYs house in downtown Austin, where rapper Nas appeared Saturday night.-The Wall Street Journal: Brands, Web Video Creators Take over SXSW

Source: The Wall Street Journal

http://blogs.wsj.com/cmo/2015/03/16/brands-web-video-creators-take-over-sxsw/?mod=djemCMOTodaysponsored24Hootsuite combines two essential needs of SXSW: beer and transportation

Source: Hootsuite on Twitterhttp://seen.co/event/sxsw-interactive-2015-austin-texas-2015-6624/search/hootsuitehttps://twitter.com/hootcommunity/status/57640518632070348825Broken Windex theory: brand touts break the internet meme but wont allow use of word gluteus

Source: @dberkowitzTechMeerkat is everywhere including MRY Manor(it didnt launch at SXSW but did capture all the buzz)

Source: TechCrunch/ Anthony Quintanohttps://twitter.com/anthonyquintano28Long-term success for Meerkat questionable, but its a feat that a tiny, new startup dominated SXSWI dont really care about being a hit at South by Southwest. What was important for us coming here was to acknowledge the fact that we came from nothing just two weeks ago. -Meerkat founder Ben Rubin in The New York Times

Source: New York Times / Ben Rubin

http://bits.blogs.nytimes.com/2015/03/14/meerkat-basks-in-south-by-southwest-glow-despite-a-twitter-snag/?nl=todaysheadlines&emc=edit_th_20150316https://twitter.com/benrbn

29Beacons, often invisible, power SXSW meetups

Source: Ad Agehttp://adage.com/article/special-report-sxsw/south-southwest-beacons/297584/?utm_source=agency_email&utm_medium=newsletter&utm_campaign=adage&ttl=142687975130Mobile shifts to integration focusMobile marketing professionals on a panel discussing meaningful mobile experiences pleaded to remove mobile from their titles, saying its about integrated marketing, of which mobile is a critical piece. Mobile cant be thought of separately anymore, and brands must bring mobile, digital, traditional branding teams together to solve problems.- Wundermans Alyse Craun, Know for Sure

Source: Alyse Craun, WundermanMessaging app YikYak downplays cyberbullying usage; founder notes Kids are kind of stupid

Source: TechCrunchMint.com founder Aaron Patzer showed off his new company, Fountain, sourcing experts for a small fee

Source: Fountainhttps://www.fountain.com33Transhumanist Martine Rothblatt envisions future of human immortality thanks to mind clonesTranshumanism is a movement with the eventual goal extending human life past natural death through the use of technology. In Rothblatts case, her belief that we are close to cyber consciousness is represented byBINA48,the robot, cyber conscious version of her real-life wife, Bina Rothblatt. BINA48, is the first step in creating an artificial intelligent mind clone, expressing a real persons mannerisms, personality, recollections, feelings, beliefs, attitudes and values. Rothblatt believes that BINA48 will likely reach full cyber consciousness in the future. SXSW.com

Source: SXSW.com / LifeNaut on YouTubehttp://en.yibada.com/articles/20135/20150317/transhumanist-sxsw-2015-keynote-speaker-martine-rothblatt-live-forever-immortality.htmhttp://sxsw.com/interactive/news/2015/recap-martine-rothblatts-keynote-sun-march-15https://www.youtube.com/watch?v=XaDB4HmV8yk34Biggest protests at SXSW? Boycotting robotsWhat did they have against robots you might ask? Well, they are (apparently, seriously) concerned that robots could one day surpass human intelligence and they were genuinely anxious about this.- TechCrunch

Source: TechCrunchhttp://techcrunch.com/2015/03/14/anti-robot-protest-held-at-sxsw/?ncid=tcdaily35VR is bigger than Oculus: Google Cardboard + Beyond Sports features soccer match simulations

Source: USA Todayhttp://www.usatoday.com/media/cinematic/gallery/24853797/cooles