mrv bicycle tourism
TRANSCRIPT
BICYCLE TOURISM WORKSHOPMcKenzie River Valley
March 2011
Rural Tourism Studio Program
Scott BrickerAlta Planning + Design
Bricker Consulting
• North America’s leading multi-modal transportation firm that specializes in the planning, design and implementation of bicycle, pedestrian, greenway, park and trail corridors and systems.
• Working in Oregon since 1999, headquartered in Portland.• Services include master planning and design, education and
encouragement programs, grant assistance, and public involvement.
• Our mission is the create active communities where bicycling andwalking are safe, healthy, fun, and normal daily activities.
*Planners* *GIS Specialists* *Designers* *Educators*Stafford Basin, Lake Oswego
Portland Bicycle Master Plan
Salem Safe Routes to School
Tualatin Hills Trails Plan
Alta Planning + Design
Breadth of Work
United States Canada Mexico United Arab Emirates Asia Australia
TODAY’S AGENDA
9:00 a.m. – 4:00 p.m.• Welcome & introductions• Program overview• Introduction to Bicycle Tourism• Developing a Bicycling Tourism Strategy• Partnership Discussion• Funding Opportunities• Next Steps and Prioritization
WORKSHOP OUTCOMES
• Familiarity with submarkets• Characteristics of successful bike tourism
destinations• Assessment of opportunities and constraints• Partnership & Funding Opportunities • Determine Next Steps
Bicycle Tourism WorkshopWhat is Bicycle Tourism?
• Travel for which the use of a bicycle is an important part of the visit
Bicycle Tourism WorkshopBicycle Tourism is part of Travel Oregon’s efforts.
# of bicyclists: 85.6 million
# of outings: 3.1 billion
Bicyclist Demographics
Bicyclist DemographicsIncome level: 40% = $40K – $80K
Bicyclist DemographicsJobs generated by cycling: 1.1 million
Bicyclist DemographicsFun Fact: More Americans owe their jobs to bicycle-based recreation than there are people employed as lawyers.
Bicyclist DemographicsTrip-related sales: $47 billion
Benefits of Cycle TourismSmall business development• Bike shops• Tour guides• Events• Training• Evening for Entrepreneurs
Benefits of Cycle TourismLodging use• Revenue & employment• Transient room tax
Restaurant use• Revenue & employment
Benefits of Cycle TourismAccessory spending• Supplies• Souvenirs• Art and Culture
Benefits of Cycle TourismImprovements to infrastructure for residents• Bike paths/routes• Trails• Signage• Waysides
Road CyclingDay Riders• Destination driven• Diverse ride
options
Touring Rides• Multi stages• Event driven• Credit / self-
supportive
Oregon Scenic Bikeways
Photo courtesy Greg Lee & Cycle Oregon
• 503.986.0631• [email protected]
Alex Phillips, OPRD
Oregon Scenic Bikeways
• Experiences• Products and services• Community
How will your Scenic Bikeway be Unique?
Oregon Scenic Bikeways
• Highlight how people experience locations.Experiences
Adventure Cycling Self-supported Through Riders• Long-distance
routes
Cycle OregonFocus – What experience do you think of?
EventsCycle Oregon Weekend Ride
Photo by Jonathan Maus bikeportland.org
EventsCycle Cross Crusade
Events
Hood River • Mt. Hood Cycling Classic
EventsOakridge, OR• Mountain Bike Oregon
festival
Themed ToursFood/wine
Themed Tours
Cycle Tourist Wants & Needs
What do cycle tourists want and need?
Cycle Tourist Wants & NeedsSignature Rides• What is an epic ride?
Cycle Tourist Wants & NeedsClustering rides – loops, rides from town, trails on
private lands
Cycle Tourist Wants & Needs
Bicycle-specific or bike/hike-only trails - MTB
Cycle Tourist Wants & Needs
Gravity-fed riding (shuttle) - MTB
Cycle Tourist Wants & Needs
Gravity-fed riding (ski area) - MTB
Cycle Tourist Wants & Needs
Regional clustering of cycling facilities - MTB
Cycle Tourist Wants & Needs
Variety of skill level options
Cycle Tourist Wants & Needs
Bicycle Infrastructure
Cycle Tourist Wants & Needs
Cycle Tourist Wants & Needs
• Low traffic• Good pavement• Wide shoulders
Roads good for bicycling
Cycle Tourist Wants & Needs
Tourist-related signs
BASIC INFRASTRUCTURE
Cycle Tourist Wants & Needs
Public restrooms
Cycle Tourist Wants & Needs
Visitor center
Cycle Tourist Wants & Needs
Services at appx 20-mile intervals
Cycle Tourist Wants & Needs
Other tourism options
Cycle Tourist Wants & NeedsGuide services and Concierge
Cycle Tourist Wants & Needs
Bike-friendly lodging
Cycle Tourist Wants & Needs
Bike-friendly food (carbs and protein)• Quality• Quantity• Home cooking!
Cycle Tourist Wants & Needs
Bike-friendly beverage
Cycle Tourist Wants & Needs
Bike shop(s)
Cycle Tourist Wants & Needs
On-the-road support
Cycle Tourist Wants & Needs
MARKETING AND COMMUNICATIONS
Cycle Tourist Wants & NeedsRideOregonRide.com
Cycle Tourist Wants & Needs
Articles and Publications
Cycle Tourist Wants & Needs
Cycling-specific maps - MTB
Cycle Tourist Wants & Needs
What Will McKenzie Be Know For?What experience will you receive?