mrc_the upcoming trend of display advertising and lighting technology for retail store design
TRANSCRIPT
The Upcoming Trend of
Display Advertising and Lighting Technology for Retail Store Design
MRC Technology
International Limited
Booth No. : G05
MRC Technology International Ltd.
www.mrct.com.hkAuthorized Agent
Creative Technology International Ltd.
MRC Technology International Limited - Managing Director & Technology Innovator
StorBridge Global (HK) Limited - Vice-President
PHD in Management, Statistics, Mathematics, Physics, Computer Science
Dr. Eddie Hwang
Speaker
• Experience in the world's top 500 enterprises management.
• Over 40 years of experience in promoting hi-tech and
innovative products worldwide in multinational companies.
• Currently holds several patents in the field of advertising.
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Toward
Sustainability
Our products cover a comprehensive range of applications and we have a diverse client base
About UsEstablished in 1995 with a goal to design
and promote a new innovative technology
that takes the lightbox and signage industry
to another level.
We aim at leading the trend for display
advertising.
Awards
Top 7 - GREEN Enterprise Award
Merit - Sectoral Award
Top Winner - GREEN Innovations Award
Excellence - Productwi$e Award
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
INCANDESCENT LAMP
FLUROSCENT TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE 1800
1810
1879
1934
1976
2006
TIMELINELIGHTING TECHNOLOGY
HIGH-CRI LED
Present
MRC Technology International Ltd.
www.mrct.com.hkAuthorized Agent : Creative Technology International Ltd.
Booth No. : G05
OverviewLIGHTING TECHNOLOGY
Lighting & CRI
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHTCFL LAMP LED HIGH CRI LED
90 - 988295
8075 - 85
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
LIGHTING TREND
HIGH CRI
-20
0
20
40
60
80
100
CRI R1 R2 R3 R4 R5 R6 R7 R8 R9 R10 R11 R12 R13 R14 R15
Conventional Ultra High CRI
General color rendering index CRI is the mean of series R1 to R8
Name Appearance under daylight
R1 Light greyish red
R2 Dark greyish yellow
R3 Strong yellow green
R4 Moderate yellowish green
R5 Light bluish green
R6 Light blue
R7 Light violet
R8 Light reddish purple
R9 Strong red
R10 Strong yellow
R11 Strong green
R12 Strong blue
R13 Light yellowish pink
R14 Moderate olive green
MRC Technology International Ltd.
www.mrct.com.hk
LIGHTING TREND
HIGH CRI
HIGH CRI HIGH CRI
LOW CRI LOW CRI
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
LIGHTING TREND
HIGH CRI
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
1839
1867
1985
2000
2004 2010
BANNER / POSTER
BILLBOARD
LIGHTBOX
DIGITAL SIGNAGE
3D PROJECTION / DID VIDEO WALL
LED DISPLAY WALL
INCANDESCENT
LAMP
FLUROSCENT
TUBE LIGHT
CFL LAMP
LED
OIL GAS LAMP
CANDLE
1800
1810
1879
1934
19762006
TIMELINEDISPLAY ADVERTISING
MRC Technology International Ltd.
www.mrct.com.hk
BANNER BILLBOARD LIGHTBOX
DIGITAL
SIGNAGE
DID
VIDEO
WALL
3D
PROJECTION
LED
DISPLAY
WALL
Physical
Digital
OverviewDISPLAY ADVERTISING
Display Advertising
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
1995 2000 2005 2010 2015
Digital AD
Physical AD
Sales SummaryDISPLAY ADVERTISING IN 20 YEARS
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Concepts
How to INSTANT UPDATE INTERESTING INTERACTION SAVE COST CUSTOMER FEEDBACK
CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk
CONTENT MANAGEMENT
MRC Technology International Ltd.
www.mrct.com.hk
CONTENT Platform AUDIENCE
The Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
CONTENT MANAGEMENT
CONTENT Platform AUDIENCE
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
How will a content management system benefit Retail Store ?
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
CONTENT MANAGEMENT Common Advertising Equipment in Retail Store
Platform
Cloud
Video Wall
Kiosk
Landscape / Portrait Monitor
Digital ProjectorPortable Device
Facade LED Display Wall
MRC Technology International Ltd.
www.mrct.com.hk
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Cloud Control System + CMS
Time Scheduling
Flexible Screen Division
24/7 Online Access
Zero Delays
Single & Central Database for All Stores Reduce labour cost
Etc.
DIGITAL
TREND
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
DIGITAL
TREND
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
INTERESTING INTERACTION
DIGITAL SIGNAGE & CMS
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
INTERESTING INTERACTION
DIGITAL – AUGMENTED REALITY
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Frameless Style
High Quality
Changing large light box content need to
become much Easier
Reduce labour cost
Recyclable
PHYSICAL
TREND
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
PHYSICAL
Frameless Style
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
PHYSICAL
Frameless Style
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Exceptional Design
Backlit LED
Power LED
Edgelit Panel
Flexible & AgileBIGFOOT TECH.
AVAILABILITY OF INTEGRATION BY PARTS
Sustainable
Product Design
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Are you following the rules?
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
Design Rules for Retail stores
Single & Central Database for All Stores
Reliability and Security
Omni-Channel Efficiencies
Scalability for Business Expansion
Ease of Remote Access
Substantially Lower IT & Labour Costs
Improved Customer Service Capabilities
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05
STATIC & DYNAMIC
Finding the Right Mix
MRC Technology International Ltd.
www.mrct.com.hkThe Upcoming Trend of Display Advertising
and Lighting Technology for Retail Store Design
Authorized Agent : Creative Technology International Ltd.
Booth No. : G05