Sign an Alliance Between Serbia and the Future

Quantum Leap ConferenceBelgrade

October 3-4th 2013

Why an Alliance With the Future?

• To inspire

• To motivate

• As a symbol of the commitment to growth

• Because it is a good story to tell

The Treaty is Signed

• By the national leadership on behalf of Serbia

• By school-children on behalf of the future

• It’s a 7 year treaty

2014-2020

What Does the Future Contribute to the Alliance

• Possibilities!

• In IT, in technology, in digital solutions

• A globalised market place

• It offers jobs

• Rewards long term thinking:

The future: now till 2020

What is Serbia’s Contribution to the Alliance?

• Young well-educated people in IT

• Good workers in industry and services

• A positive outlook – the future is seen as a friend, you want to meet

• A dream shared by all: higher

incomes!

Not like him!!

The Future = Change

• Future and change are twins

• Especially in a dynamic world

Industry – the hands

Knowledge – the brain

Emotions – the heart

How to be Creative

Creativity?

• We can all be creative

• If we have had an exciting childhood without being told: ”don’t do that”

• And drop university in time (most talked-about business leaders did that)

Let’s Look at the Future!

• Create the future – or it will create you!!

• All decisions are about the future – let’s stay prepared as best we can

• Let Serbia make 7 contributions to the alliance – 7 gifts

to the Serbian nation

What Does the Future Offer Serbia – my 7 Suggestions

• The 3D printer and scanner

• The value of storytelling

• New technology in learning

• The growing health care industry

• Re-create nature

• Tourism

• New rules in marketing

The 1st Offer From the Future

• The 3D printer and scanner

For Business and Consumers

• Big printers for industry are already here

• Prototypes made fast and cheap

• The consumer market is just beginning

• One-of-a-kind production

• It’s the third industrial revolution

• The leading gadget in 5-10 years

In Serbia?

• Small scale production possible

• 1000s of one-person factories

• To produce printers + scanners

• To produce products

and sell them

on the internet

The 2nd Offer From the Future

• The value of storytelling

• Water = 1 Euro

• Water with a story = 2 Euros

• Selling Serbia

Appeal to Emotions

• The power of story

• It bypasses your brain

• We have no defence against it

• Do some storymining in Serbia – and right here - you are story-rich

Cindarella and Your Company

The 3rd Offer

• MOOCs – massive open online courses

• Interactive distance learning

• Learn from the best teachers – globally

Learning is a Global Growth Industry

• For the new global middle class

• MOOCs because offline education is expensive

• Coursera = 2,4 million students

• Not supported by everybody

• Who is doing it already: Yale, Harvard – and South korea

MOOCs in Action

• Helps the countryside• Saves money• Many courses are free – for now• A competition – best Serbian teacher• A global market (in English)• When learning is the source of wealth –

and it is!• Learning is a global growth industry

The 4th Offer

• Health – 10% of global GDP

• A high flyer in this century

• The digital hospital and curing mental illnesses

What the Health Industry is About in the Future

• Concentration (global collaboration)

• Specialisation (to attract patients)

• They will buy IT solutions (digitalisation – robots)

• 20% of people have a mental disease – the need is there – the cure is not

The 5th Offer

• Re-create nature

• A lot of nature has been destroyed

• We have moved to cities

• But when visiting the countryside we want to watch nature – as it

was in the past

Infrastructure is Mostly About Cities

• Houses, roads, railways, bridges – because we want to live close to each other (?)

• The value of nature is going up. The value of a bear, a wolf, an eagle – a forest – a mountain

• The value of silence

• Along with storytelling

The 6th Offer

• Tourism – the trends

• 2-3 % annual growth

• Segmented – explore, relax, discover, shopping, family, special interest, sports, food and drink, sunshine, teenage, old people

The Tourist

• Segmented tourism – not just ”Visit Serbia” (as attention getter, only)

• Pass the ”stamp test” for any destination

• Mobilise Serbs in other countries for ideas and assistance

• Remember storymining

(the little mermaid)

The 7th Offer

• New rules in marketing

• A. one-to-one marketing

• B. create communities

• We don’t trust anybody but family,friends and colleagues. (”people like me”)

The Future of Marketing 1

• Virtual Community – the interactive fanclub

• It’s both marketing and market research

The Future of Marketing 2

• The one-to-one message – like Amazon is doing it already

• The company knows you better than your spouse

• Don’t ”advertize”

Old Hierarchial Communication

• From Company to

customers

The New Horizontal Communication

• From company to customer – the red dot is your company – the blue are customers

• Join them!

Towards a World of Horizontal Communication

• More than 2 billion people on social media

• 48 minutes of video uploaded every minute on YouTube

• Publish your own book: Movellas for teenagers

• Buy and sell on eBay

• Crowdsourcing for ideas and funding

• Kickstarter.com (no bank needed)

The Quantum Leap Happens When

• The majority is working hard to make a dream come true – and are prepared to wait - as long as they see yearly improvements. A dream of wealth

• GDP is generated by the people, government is a helper – and an inspiration

What Does the Future Offer Serbia – my 7 Suggestions

• The 3D printer and scanner

• The value of storytelling

• New technology in learning

• The growing health care industry

• Re-create nature

• Tourism

• New rules in marketing

Last Slide

• Thank you for your attention!

• And all the best wishes for Serbia’s future

• Change and the future are twins!

• rj@dreamcompany.dk