Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT

Mobile TelephonyMobile Telephonyforfor

Innovative Supply ChainsInnovative Supply Chains

ITC’s experience in Africa

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 2.

Why mobile telephony?Why mobile telephony?

Mobile phone boom in Africa

Source : ITU, 2006

1998

120

80

40

0

Million users, from 1998 to 2005

Fixed phone

Internet

Mobile phone

2005

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 3.

The roles mobiles can playThe roles mobiles can play

• Communication & business information• Internal business systems• e-Commerce, or m-Commerce…

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 4.

Mobiles brings balance in market Mobiles brings balance in market information accessinformation access

Real-time market information

for exporting SME

tradeathandaffairesmobiles

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 5.

Supply chains perspectiveSupply chains perspective

Farmer Exporter Transporter

Retailer ConsumerWhosalereseller

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 6.

Two ITC mobile services for exportersTwo ITC mobile services for exporters

Product prices on foreign markets

De: AffairesMobRungisdu 21.05.2007MANGUE Kent Mali avion cartonEuros le kgmoy: 3.00mini: 2.80maxi: 3.50(Source SNM)

marketPrices

Sent by: MEBF La Maison de l'Entreprise vous convie au séminaire sur le management de la nouvelle entreprise le 10/04/07 à partir de 15h30 à l'EPC de la CCIA-BF. Coupon exigé

Source:

Content:

Marketplaces

Business opportunities

Brief market reports

Information on events

marketAlerts

Source:

Content:

Local Trade Support Inst.

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 7.

Supply chains perspectiveSupply chains perspective

Farmer Exporter TransporterWhosalereseller Retailer Consumer

tradeathand

Industrialized countryEmerging country

marketPrices

Exporter

marketAlerts

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 8.

Improving SME business Improving SME business environmentenvironment

marketPrices added-value Access to real-time business

information Strengthen food suppliers on

their value-chain

marketAlerts added-value Gives access to business opportunities Gives access to local business intelligence

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 9.

Costs / BenefitsCosts / Benefits

• 1,000 SMS = USD 49

• Beneficiaries need to have a mobile phone

• Projects like Trade at Hand need to be done with a self-sustaining objective

• Local champions need to maintain the innovation dynamic

• Exporters negotiate better deals

• and improve their market approach

• TSI are empowered with a tool to reach directly the private sector and be heard

• Beneficiaries learn to improve their situation with locally available technologies

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 10.

Lessons learnedLessons learned

• Telecom operators’ interconnections

• SMS-centre's international coverage

• Local limitations in purchasing capacities (bulk sms)

• Exporters invent ways to avoid paying for the service(… but not to miss the information!)

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 11.

Future directions…Future directions…

• PC laptops become smaller and phones acquire more and more computer capabilities(Many more mobile applications to come!)

• The size of the mobile-transaction market (m-commerce) will probably surprise us

• All Trade Support Institutions from emerging countries can be more efficient with Web-to-SMS technology

Geneva, 24 May 2007 ICTs, GLOBAL SUPPLY CHAINS AND DEVELOPMENT 12.

Thank youThank youfor your attentionfor your attention

a practical aid-for-trade solution

tradeathand