mr in the next 5 years
TRANSCRIPT
Disruption: The New Constant9/23/2015 1
BI Disintermediation
DIY/Home Grown
Automation.Digital Dominance
Big Data/Data Synthesis
Technology Trends
Diffusion of MR
Commoditization of MR
Consolidation in MR
Private Equity Investment.
Transition to Insights
Business Trends
From To
Questioning Discussing
Asking Observing
Data (collection) Insight (analysis)
Understanding Predicting
“The Big Survey” “Data Streams”
Rational Behavioral
Geographically Fixed Mobile
Quarterly Trackers Real-time
Explore-Create-Test-Launch Co-create
Siloed Converged
The Methodological Shift
Qual & Related Methods Are Growing
5
Mobile & Budget Prompt Changes
Quality & Impact Drive Choice
Macro Industry Trends
The New Competitive Set
9
Brands Get Relationships
Disruptive Tech Trends
Theawl.com
Generation Z Supplants Millenials
163 Cryptocurrencies = Alternative Incentives
Mobile Payments Will Soon Skyrocket
Nearly 15% of Starbucks customers already pay with their phones
Big Data & Omni-Channel Resets Marketing
The Sharing Economy
The Gig Economy
What Is The Difference?
New Technology Drives New Data Sources
20
AI & Robotics
21
Data Visualization
Gamification
23
Image Analysis
In Store Tracking
Biometrics
Subhead
Internet of Things & Wearables
27
VR & AR
28
3D Printing
Feel free to contact me if you have any questions or comments:
Leonard MurphySenior Partner, Gen2 AdvisorsEditor-in-Chief, GreenBook Blog
gen2advisors.comP: 770-985-4904 M: [email protected]: lennymurphyrhr
T: @lennyismGreenBook Blog | GRIT