mpublishing: bringing a new dimension to print-01
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mPublishing: Bringing a New Dimension to Print-01 pierre geslotTRANSCRIPT
Moderator: David Pringle, Freelance Media Relations Consultant &Commentator
Pierre Geslot, Head of mPublishing and Future Strategies, France Telecom
Juan Lopez‐Valcarcel, Director, Digital Product, Pearson PLC
Nate Simmons, SVP of Consumer Marketing, Time Inc
Peter Meier, CTO, metaio
Mitch Lazar, CEO, TapTu
M Publishing : theM-Publishing : theOperator PerspectiveOperator Perspective
Pierre Geslot, Head of E-paper and Print Content digitization Dpt
mPublishing 2006 Digital Publishing 2011
I restrain my I expand my content to take advantage of all thecontent to fit a
phone
advantage of all the capacities of mobile connected devices
Wh t ki d f ifi I b i5 FRANCE TELECOM GROUP RESTRICTED
What kind of specific content can I make for
mobile users ?
Is my paper business model endangered ?
It’s all about devices – for the moment
Various form factors(flexibility ?)
Tablets
Fast & color
Tablets
Generic
« epaper »
rehi
stor
y
w c
ost
h qu
ality
Pr Low
Hig
h
Dedicated
E-readers
Dedicated
2008 2010 2012 >2014
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2008 2010 2012 >2014
Perceived value : paper vs digital
Paper PaperPaperSite webSite web Papernt
Con
ten
TabletMobilePC PC et e-PC Paper
Dev
ice
Mobile
D
Today, value is correlated to reading comfort and similarity with the paper contentPdf = digitize the paper experience to install a pay modelWeb subscription = define the value of immaterial
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Tomorrow : New kind of media, new kind of bundles, embedded services => mixed models
Read and Go by Orange
2 shops 3 readers•Press and Books•Mobile phone billing
•For Books, press and comics•Ergonomics adapted to each kind of content
download
•Mobile phone billing •Ergonomics adapted to each kind of content
12
1
3
8 FRANCE TELECOM GROUP RESTRICTEDAvailable on Android first, since december 2010
Read&Go service architecture overview
E d End-user
Publishers
Orange Read&Go service
E-Readers
InterfaceInterface
StatistiquesSmart Phones
Diffusion PlatformAgregation PlatformTablets
•Service provisioningand user management
•Content Adaptation
PC
and user management
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HDTV
The future : finally fulfill user’s needs
EMPOWERMENT : Digital must help me to do more, not lessCATALOG : Large and diversified ! DEVICES : Freedom of choice ! Freedom of switch !FILE FORMATS : I don’t care !PRICES : Attractive prices and/or bundlesPRICES : Attractive prices and/or bundlesSHARE with family and friends CUSTOMER SERVICEFUTURE PROOF
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What kind of ecosystem can fulfill user’s needs ?…No one can do that alone