10  

Program Performance Assessment   Quantity of online comments   Share of online comments   Sentiment (positive / negative)   Involvement

Content Performance Assessment   Plot/characters

Advertisement Performance Assessment Affinity Tracking

  Brand Program   Program Program

Trend Analysis

Audience Analysis   Demographics (limited)   Influence / reach

WHAT DO SOCIAL TV ANALYTICS DO?

11  

Data Gathered from Online Social Media Sources   Twitter   Facebook (public pages)   TV Check-in platforms   Other online communities   Online news media

Analyzed via Language Processing Algorithms

Synchronized with Program Schedule/Content Data

Produce a Wide Range of Analytical Outputs

HOW DO THEY DO IT?

16  

TOP 10 PROGRAM RANKINGS HOUSEHOLD IMPRESSIONS VS. VOLUME

RANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR

1

2

3

4

5

6

7

8

9

10

American Idol (10,291,000) NCIS (10,080,000) Person Of Interest (9,773,000) The Voice (9,369,000) The Mentalist (9,178,000) NCIS: Los Angeles (8,725,000) Big Bang Theory (8,305,000) Blue Bloods (7,454,000) CSI: Miami (7,321,000) 60 Minutes (7,273,000)

The Voice (186,000) American Idol (180,000) Pretty Little Liars (157,000) Walking Dead (144,000) Bad Girls Club (101,000) Jersey Shore (97,000) The Bachelor (55,000) Basketball Wives (46,000) Dance Moms (40,019) Desperate Housewives (31,588)

American Idol (377,820) The Voice (330,449) Walking Dead (306,461) Pretty Little Liars (297,939) Gossip Girl (194,382) Game of Thrones (148,436) Good Christian Belles (124,077) One Tree Hill (115,050) Jersey Shore (110,856) Glee (109,984)

Jersey Shore (951,632) Walking Dead (766,374) My Crazy Obsession (655,998) American Idol (655,120) The Voice (570,687) The Simpsons (507,085) Family Guy (452,128) Big Bang Theory (408,213) Pretty Little Liars (337,643) South Park (314,962)

19  

TOP 10 PROGRAM RANKINGS PERSONS 12-34 IMPRESSIONS VS. VOLUME

RANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR

1

2

3

4

5

6

7

8

9

10

The Voice (3,504,000) Jersey Shore (2,645,000) American Idol (2,492,000) Family Guy (2,255,000) Walking Dead (2,176,000) American Dad (1,936,000) Big Bang Theory (1,901,000) New Girl (1,874,000) The Simpsons (1,8611,000) Bob’s Burgers (1,803,000)

The Voice (186,000) American Idol (180,000) Pretty Little Liars (157,000) Walking Dead (144,000) Bad Girls Club (101,000) Jersey Shore (97,000) The Bachelor (55,000) Basketball Wives (46,000) Dance Moms (40,019) Desperate Housewives (31,588)

American Idol (377,820) The Voice (330,449) Walking Dead (306,461) Pretty Little Liars (297,939) Gossip Girl (194,382) Game of Thrones (148,436) Good Christian Belles (124,077) One Tree Hill (115,050) Jersey Shore (110,856) Glee (109,984)

Jersey Shore (951,632) Walking Dead (766,374) My Crazy Obsession (655,998) American Idol (655,120) The Voice (570,687) The Simpsons (507,085) Family Guy (452,128) Big Bang Theory (408,213) Pretty Little Liars (337,643) South Park (314,962)

21  

TOP 10 PROGRAMS NIELSEN PERSONS 12-34 RANKING

RANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR

1

2

3

4

5

6

7

8

9

10

The Voice

Jersey Shore

American Idol

Family Guy

Walking Dead

American Dad

Big Bang Theory

New Girl

The Simpsons

Bob’s Burgers

The Voice

American Idol

Pretty Little Liars

Walking Dead

Bad Girls Club

Jersey Shore

The Bachelor

Basketball Wives

Dance Moms

Desperate Housewives

American Idol

The Voice

Walking Dead

Pretty Little Liars

Gossip Girl

Game of Thrones

Good Christian Belles

One Tree Hill

Jersey Shore

Glee

Jersey Shore

Walking Dead

My Crazy Obsession

American Idol

The Voice

The Simpsons

Family Guy

Big Bang Theory

Pretty Little Liars

South Park

25  

TOP 10 PROGRAMS NIELSEN PERSONS 12-34 RANKING

RANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR

1

2

3

4

5

6

7

8

9

10

The Voice

Jersey Shore

American Idol

Family Guy

Walking Dead

American Dad

Big Bang Theory

New Girl

The Simpsons

Bob’s Burgers

The Voice

American Idol

Pretty Little Liars

Walking Dead

Bad Girls Club

Jersey Shore

The Bachelor

Basketball Wives

Dance Moms

Desperate Housewives

American Idol

The Voice

Walking Dead

Pretty Little Liars

Gossip Girl

Game of Thrones

Good Christian Belles

One Tree Hill

Jersey Shore

Glee

Jersey Shore

Walking Dead

My Crazy Obsession

American Idol

The Voice

The Simpsons

Family Guy

Big Bang Theory

Pretty Little Liars

South Park

(1)

(3)

(54)

(5)

(129)

(2)

(51)

(180)

(165)

(100)

(3)

(1)

(5)

(54)

(N/A)

(N/A)

(94)

(561)

(2))

(N/A)

(2)

(5)

(852)

(3)

(1)

(9)

(4)

(7)

(54)

(289)

26  

BLUEFIN LABS

GENERAL SENTIMENT

TRENDRR

BLUEFIN GEN. SENT. TRENDRR

PROGRAM OVERLAP

NIELSEN HOMES NIELSEN P12-34

32%

28%

16%

32%

40%

32%

-

-

-

40%

-

-

40%

36%

-