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1 © Duarte, Inc. 2014 Las cinco fuerzas que le dan forma a la estrategi a – Michael E Porter Bishop William Lawrence University Professor en Harvard University “ ”

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MIchael Porter 5 forces

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1© Duarte, Inc. 2014

Las cinco fuerzas que le dan forma a la estrategia – Michael E PorterBishop William Lawrence University Professor en Harvard University

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Las cinco fuerzas que dan forma a la estrategia del sector Regulación

Nuevos productos nacionalesLaboratorios extranjeros

MédicosHospitalesFarmacias

CONSUMIDORPacientes

Ingredientes Activos FarmacéuticosExcipientes

EnvasesEmpaques

Medicamentos HomeopáticosMedicamentos

GenéricosProductos Milagro

CONCLUSIONES

GRACIAS POR SU ATENCIÓN

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