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Firefox OS 5 August, 2013 1 What it is & why you should care… Ali Spivak Product Manager, MDN Mozilla

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Presentation on Firefox OS given at q42 in Amsterdam

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Page 1: Mozilla Firefox OS

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Firefox OS

5 August, 2013

What it is & why you should care…

Ali SpivakProduct Manager, MDNMozilla

Page 2: Mozilla Firefox OS

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What it is…

- Open Platform

- Targets new, emerging markets

- Very affordable hardware

- No credit card needed - client billing

- Web technologies through and through

- 18 mobile partners, 5 hardware partners

Page 3: Mozilla Firefox OS

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What it is not…

- iOS or Android (nor is it intended to be)

- Another “walled garden”

- A new ecosystem (it’s the web!)

Page 4: Mozilla Firefox OS

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The Streamlined Firefox OS Software Stack

Page 5: Mozilla Firefox OS

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Production Phones

Page 6: Mozilla Firefox OS

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Production Phones

Page 8: Mozilla Firefox OS

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Three levels of access…

Hosted apps - stored on your server, easy to upgrade, limited access. Privileged apps - reviewed by the App store, uses a Content Security Policy, hosted on trusted server Certified apps - part of the OS, only by Mozilla and partners

Page 9: Mozilla Firefox OS

Web APIs (hosted apps)

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— Vibration API

— Geolocation API

— Open WebApps

— Battery Status API

— Push Notifications API

— WebPayment

— Ambient light sensor

— Notification

— Screen Orientation

— Mouse Lock API

— Network Information

API

— Alarm API

— WebFM API / FMRadio

— IndexedDB

— Proximity sensor

Using WebAPIs to make the web layer more capable

Page 10: Mozilla Firefox OS

Web APIs (privileged apps)

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— Device Storage API

— Browser API

— TCP Socket API

— Contacts API

— systemXHR

Using WebAPIs to make the web layer more capable

Page 11: Mozilla Firefox OS

Web APIs (certified apps)

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— WebTelephony

— Idle API

— Power Management API

— WiFi Information API

— Permissions API

— Camera API

— Attention screen

— WebSMS

— Settings API

— Mobile Connection API

— WebBluetooth

— Network Stats API

— Time/Clock API

— Voicemail

Using WebAPIs to make the web layer more capable

Page 12: Mozilla Firefox OS

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Defined by manifest

{ "name": "My App", "description": "My elevator pitch goes here", "launch_path": "/", ”icons": { "128": "/img/icon-128.png" }, "developer": { "name": "Your name or organization", "url": http://your-homepage-here.org } }

App manifest

Page 13: Mozilla Firefox OS

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Firefox Marketplace

Firefox Marketplace

Page 15: Mozilla Firefox OS

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European Launch Markets

Spain –2 July

Poland - 15 July

Next wave of Firefox OS devices will be available to consumers in Germany, Greece, & Hungary.

— T-Mobile— Device: Alcatel One Touch— 39.90 zloty (€9.25) per

month

— Movistar/Telefónica— Phone: ZTE Open— €69, including €30 of

balance for prepaid customers and a 4GB microSD card.

Page 16: Mozilla Firefox OS

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Latin American Launch Markets

Columbia – 1 August

Venezuela - 1 August

Next launch will be in Brazil in Q4 of 2013

— Sold through Movistar (Telefonica)— Alcatel OneTouch Fire Bs. 1.739 ($276)— ZTE Open Bs. 1.159 ($184)— Bs. 165 per month contract

— Sold through Movistar (Telefonica)— Both devices are COP 199,900 ($102)

on prepay or COP 99,900 ($53) on a 12 month contract at COP 39,900 ($21) per month

Page 17: Mozilla Firefox OS

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Roadmap

Quarterly feature releases

Security updates every six weeks

Current production release: V1.0.1

— V1.1HD planned for August

— 1.2  in the fall

Page 18: Mozilla Firefox OS

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Why should I (or my clients) care about Firefox OS?

— Lowers investment; reuse across platforms.

— Not yet another new technology.

— Not locked into one sales or payment

model.

— Access to new smartphone markets &

users.

— Predictable future support as the browser is

the platform

Page 19: Mozilla Firefox OS

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How can I make money?

— Paid per download

— Freemium model: Free and paid app are linked in

Marketplace for easy upgrade

— In-app payments using carrier billing

— Use your own in-app payment system

Firefox Marketplace business model is standard 70-30. However you're

not limited to selling your content via the Firefox Marketplace; you can

sell on your website or build your own Marketplace