Clare WoodcraftCEO

Moving from PR-driven CSR to Strategic Aligned Social Investment

Informa Webinar June 2015

2

Delivering Social Value is Difficult

Millennium Development Goals Eradicate extreme poverty and hunger

Achieve universal primary education

Promote gender equality and empower women

Reduce child mortality

Improve maternal health

Combat HIV/AIDS, malaria, and other diseases

Ensure environmental sustainability

Develop a global partnership for development

...As do Multilateral Agencies...

NGO’s play a role…

...And Foundations

3

Business Can Play a Role

“Only businesses can create prosperity…”

Professor Michael E. Porter

Harvard Business School

Creating Shared Value

4

Learning from Business

Focus/impact at scale

Market-based solutions

Financial-viability

Technical expertise-More than Money

Measuring

Managing risk

From CSR to Sustainability

“[sustainability]…is about the fundamental

intergenerational task of winding down the

dysfunctional economic and business models of the

nineteenth and twentieth centuries, and the evolution

of new ones fit for a human population headed

towards nine billion people, living on a small planet

which is already in ‘ecological overshoot’”

Volans, Transparent Economy, 2010

It’s A Mindset

The 7 C’s• Challenging

• Curious

• Collaborative

• Courageous

• Creative

• Cross-

generational

• Culturally-

connected

5 Dimensions of FQ Leadership

• Incremental Systemic• Change

• Narrower Wider• Networks & Thinking

• Shallower Deeper• Supply chains

• Lower Higher• Ambition

• Shorter Longer• Strategies

VOLANS

Delivering Maximum Impact

T – MA –

ALIGNMENT

9

Alignment = Focus

Multiple One–Off Long term

Projects Partnerships

Lasting Impact

Levera

ge

Gra

nts

Investm

entsSocial Investment

Traditional CSR

TRANSPARENCY1

0

Learn From Failure

Execution • Partner lacked competence/skills

Market • No observable customer demand

Business • No evidence of long-term financial

viability

MEASURE

Keep It Simple

.Large-scale numbers?

Permanent Impact?

Financially Sustainable?

Technically Competent?

Long-term thinking

“…prevailing approaches to CSR are so fragmented and

disconnected from business strategy as to obscure the greatest

opportunities for companies to benefit society. If corporations

were to [use] the same frameworks that guide their business,

they would discover that CSR can be… a source of

opportunity, innovation, and competitive advantage…”

PORTER AND KRAMER

21st CENTURY THINKING

Integrated Sustainability Agenda

We launched Plan A in January

2007, setting out 100

commitments to achieve in 5

years. We've now extended

Plan A to 180 commitments to

achieve by 2015, with the

ultimate goal of becoming the

world's most sustainable major

retailer.

Through Plan A we are working

with our customers and our

suppliers to combat climate

change, reduce waste, use

sustainable raw materials, trade

ethically, and help our

customers to lead healthier

lifestyles.

“When the wind blows there are those that build walls and then there are those

that build windmills…”Ancient Chinese Proverb

Threat or Opportunity?

EMIRATES FOUNDATION’s

BUSINESS MODEL

Spin-offIncubation Pilot Scale-Up

0-2 years 3-4 years 5-10 years 10-15 years

Venture Philanthropy:

Creating Measureable Sustainable Social Value

FINANCIAL

LITERACY

KAFA’AT TAKATOF

KAYANI THINK SCIENCE SANID

PROGRAM PORTFOLIO

Shifting Our Mind-Set

Strategic Social

Investment

Aligned Focus

Long Term Partnerships

Adding Real Value

More than Money

Financial Viability

Exit

Traditional

CSR

Multiple Activities

Short Term Projects

Saving the Planet

Writing a Check

Financial Support

Subsidy Dependence

Thank You