moving fb group stanford confessions to whisper app
DESCRIPTION
One of the partners at Trinity asked my good friend and colleague Andrew Martin and I to share insight on how to transition the habit of posting on a Facebook group to a Whisper's mobile app. For more go to: www.behaviordesigns.comTRANSCRIPT
Whisper App Help Andrew & David
Background:Gus has been a personal mentor of ours (David & Andrew) for two years now. Two years ago, we met Gusat our final presentation in our Behavior Design class with Dr. BJ Fogg. Last summer, we were interns atTrinity doing design work (rapid prototypes, UI/UX analysis and mockups) for several of their portfoliocompanies. Two weeks ago we organized our 2nd Trinity dinner with interesting Stanford students withGus, Ajay, and James. This is where Stanford Confessions was brought up.
Two main questions that Gus wanted us to answer:1) Why has Stanford Confessions gained traction2) How to move Stanford Confessions (FB Page) to Whisper app
1) Why has Stanford Confessions gained so much traction?(https://www.facebook.com/pages/StanfordConfessions/372644179500230)Stanford confessions FB Page is the only mainstream outlet for Stanford students to speak their mindsanonymously. The Stanford culture is that everyone is happy, no one is politically incorrect, etc. In otherwords, everyone hides the negatives and superficially puts on a front even when they’re not happy.
Community is huge only those with a stanford.edu email can post (in the latest iteration). Also, studentscan see actual people who they know reply to posts.
2) How to move Stanford Confessions (FB Page) to Whisper appAcquiring Users: The students who most want to post or read Stanford confessions are already doing so onthe Stanford Confessions FB Page.
You need to get buyin from the gatekeeper the owner of the FB page. Get them on board (persuade only1 person), then together you guys can move the FB page to the app. Imagine getting support from the FBpage owner, they post on Stanford Confessions saying “We’re starting to move our posts to the WhisperApp for X, Y, Z compelling reasons.” Some will convert immediately. Late adopters will need more triggers;thus, the Stanford Whisper posts must continue to be updated on the Facebook Page for lateadopters.
Building a Community: Currently Whisper opens up any posts to the entire world. At least from our point ofview, reading these secrets from completely random people aren’t nearly as interesting as reading secretsfrom people in the Stanford community on Stanford Confessions. Obviously there is something justinherently more interesting to us about reading “It’s been exactly three years since my cancer went intoremission” if someone from the Stanford community had posted it, than some rando on Whisper.
One of the biggest reasons why Stanford Confessions is getting so much traction is because only Stanfordstudents are allowed to post. The public can see the posts, but can’t interact with them. To solve this,Whisper needs to create “communities” on the app (Stanford, Berkeley, UCLA, etc). We think the mostcompelling communities to begin with would be colleges and high schools.