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Moved to Separate Deck. So the students will have the content for future reference To make it easy to segue if/when the conversation takes us here. Product Planning & Processes Friday & Saturday 22-23 March, 2013 Addendum Deck: Product Competitiveness. Dublin Institute of Technology - PowerPoint PPT Presentation

TRANSCRIPT

Moved to Separate Deck

So the students will have the content for future reference

To make it easy to segue if/when the conversation takes us here

Product Planning & ProcessesFriday & Saturday 22-23 March, 2013Addendum Deck: Product Competitiveness

Dublin Institute of TechnologyPost-Graduate Diploma in

Product Management

Personas in Context

Assay of User Goal Space

Persona With Goals

Relative Problem Importance

By persona & context

Capability: Read Anywhere1. Below The Bar - User must be seated, and have

power and internet connectivity (at the time of reading) in order to use the device.

2. na3. Usable but Very Annoying – User can read while

standing without being connected to power or the internet.

4. Not Quite Happy, but Whatever - User must be indoors, with reasonable lighting and temperature.

5. Meh - User can read while riding on the bus or in a car.

6. OK, but Nothing Special- User can read in outdoor lighting.

7. Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments.

8. na9. Wow! - User can read anywhere that the user

would want to read.

Capability: Read Anywhere1. Below The Bar - User must be seated, and have

power and internet connectivity (at the time of reading) in order to use the device.

2. na3. Usable but Very Annoying – User can read while

standing without being connected to power or the internet.

4. Not Quite Happy, but Whatever - User must be indoors, with reasonable lighting and temperature.

5. Meh - User can read while riding on the bus or in a car.

6. OK, but Nothing Special- User can read in outdoor lighting.

7. Good - User can read pretty much anywhere except really noisy, jarring, and / or low-light environments.

8. na9. Wow! - User can read anywhere that the user

would want to read.

Kano Analysis of Read Anywhere

Relative Capability Effectuveness

By competitive product for read anywhere capability

Relative Capability Effectiveness

By problem & competitive product

Business Strategy Drivers

For assessing importance of each persona

Potential Importance of Each Persona

Importance of Each Persona

Given a particular business strategy

Strength of Each Competitor

Tells you how “good” each capability needs to be to beat each competitor – given a particular strategy

Switch Back to the Scheduled Agenda

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moved to separate deck

Documents

good user

special user

annoying user

butwhatever user

bar user

assay of user goal space4

product management

outdoor lighting