Sunday, April 10, 2011 Liberty Grand, Toronto“ Please join me and hundreds of others, as we take part in a marathon of yoga and Zumba® on Sunday, April 10, 2011.” dr. marla shapiro, yoga in motion ambassador

P ride in our past.Building our future.w i n t e r 2 0 1 1 n e w s l e t t e r

Mount Sinai Hospital Auxiliary 208-600 University Avenue Toronto, Ontario, Canada M5G 1X5

t 416-586-8290 auxiliary@mtsinai.on.ca www.mountsinai.ca/auxiliary

The Auxiliary Insider

Breast cancer is the most common cancer that affects Canadian women.

Last year, with your help, you and 500 other participants were able to raise over $250,000 at Yoga in Motion.

I am proud to be the Yoga in Motion Ambassador again this year. I am inspired by your commitment and support for breast cancer awareness and research at Mount Sinai Hospital.

On Friday, August 13, 2004 I went for a routine

mammogram at Mount Sinai Hospital. As a result, I found out I had an invasive form of breast cancer. Like more than the 23,000 Canadian women who are diagnosed every year with this disease, my world changed forever.

I encourage you to join me and hundreds of other participants on Sunday, April 10, 2011 as we do something amazing — a double marathon of yoga and Zumba® fitness benefiting breast cancer research at the Samuel Lunenfeld Research Institute of Mount Sinai Hospital. Proceeds will support life

saving research to better diagnose and treat breast cancer. It is only through research that we can change the face of this disease.

Last year’s survey results indicated that 100 per cent of our participants intend to register this year. I’m sure you’re anxious to get started, which is why I’m writing to let you know that the yogainmotion.ca website is now live and able to accept your registration. So please visit yogainmotion.ca today! Please spread the word among your family, friends and colleagues.

To accommodate our growing numbers, Yoga in Motion will provide more space this year at the Liberty Grand Entertainment Complex. The event format will still include great yoga classes, Zumba® fitness classes, vendors, free food samples, breast cancer screening and a community of individuals who care deeply about the cause.

I look forward to seeing you on Sunday, April 10, 2011 and together we are in motion for a cure.

Sincerely,

Dr. Marla Shapiro

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Chef’s Challenge: The Ultimate Success Story!Chef’s Challenge: the Ultimate Battle for a Cure with Gordon ramsay presented by World MasterCard was held on November 20, 2010 in Toronto at the Carlu. Joining Chef Ramsay on-stage were top Canadian celebrity chefs and Food Network stars — David Rocco, Jamie Kennedy, Lynn Crawford, Mark McEwan and Massimo Capra.

The event raised over $1.1 million for breast and ovarian cancer research and education to benefit the Marvelle Koffler Breast Centre and the Samuel Lunenfeld Research Institute of Mount Sinai Hospital.

Each participant raised a minimum of $2,500 to attend the inaugural event. The top 50 fundraisers had the privilege of joining teams, led by a celebrity chef to prepare three of a

five course dinner live on-stage. At the end of the evening, Team Crawford was awarded first place, winning over the judges with the final course, a perfect crème brûlée.

A brunch was held the following morning at the home of Jeff and Lori Rosenthal as a thank-you to the lead sponsors, celebrity chefs, and the top 25 fundraisers, which included Harry Lebovic, who raised over $30,000.

The inaugural Chef’s Challenge was a smash hit, attracting participants from across the country and donors from 23 countries. The ads and media exposure reached 27 million people and the website received 5.7 million hits. Stay tuned for more information on next year’s Chef’s Challenge or visit the website at www.chefschallengeforacure.com.

1. Tiana Koffler-Boyman

2. L-R: Mark McEwan, Carole Grafstein, Barbara Kerbel-May, David and Nina Rocco, Jamie Kennedy

3. Harry Lebovic

4. Lynn Crawford, Jeannie Tanenbaum

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Special Thanks to:SWIChatelaineDine TOFood Network

GlobalSamsungMasterCardNational Post

Over $1.1 million raised for breast and ovarian cancer research and education

1. Team Crawford

2. Anna Koffler, David Brandstetter

3. Gordon Ramsay and Jamie O’Born

4. Massimo Capra, Betty Devita President of MasterCard Canada

5. Lori Rosenthal, Mia and David Louis

6. Linda Waks

PHOTOGRAPHy By SySTEMS 4 PHOTOGRAPHy

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Past Event hiGhliGhts

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Past Event hiGhliGhts

Registration Fee: Before February 28th: $35

Before April 9th: $50

At the event: $75

Individuals must make a personal goal to raise a minimum of $350.

Registration Includes:• Four yoga sessions

• Four Zumba® sessions

• Great giftbag

• Lots of prizes

• Vendor marketplace

• Food samples

• Live DJ music

• Healthy lifestyle information

• Breast cancer screening and awareness

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whoareyouinmotionfor?

Thank You to our Sponsors:MedIA SPOnSORS

• Toronto Sun

• 24 hours

• Chum FM

OTheR SPOnSORS

•Naked Juice

• TPH

This year our goal is to raise $350,000 for breast cancer research and care at Mount Sinai Hospital. We anticipate that 750 people will be in motion for a cure on April 10, 2011.

The first Moms for Sinai meeting was held on November 24, 2010 at Vice President, Karen Goldlist’s home.

Over 54 young mothers attended the evening reception. Karen started off the night by welcoming guests and sharing her personal feelings about the Mount Sinai Hospital Auxiliary, including the programs that have had special meaning to her, like the Rexall Baby’s First Comfort program.

Dr. Rachel Spitzer, Obstetrician and Gynaecologist at Mount Sinai Hospital and the Peter A. Silverman Centre, Global Health Scholar, Kenya, was the guest speaker. Her work abroad highlighted the exceptional differences between the levels of care available to mothers in Kenya versus Canada. Many of the young mothers were captivated by her experiences and Mount Sinai Hospital’s involvement, promoting international women’s health. A portion of the Auxiliary’s $4.5-million Women’s Health pledge supports the Hospital’s international efforts. The Moms for Sinai information night attracted 34 new members who joined Moms for Sinai.

The first Moms for Sinai meeting of the new year is taking place on February 2, 2011 at 7:30 p.m. in the B.I. Ghert Conference Centre, room 337, Mount Sinai hospital. To inquire or RSVP to the meeting please contact Antoniette Garda deCabezas, development Officer, Special events, at agarda@mtsinai.on.ca or 416-586-4800 ext. 8282.

L-R: Jen Salsberg, Leah Baruch, Stefanie Rakowski, dana Lerner

L-R: Karen Goldlist, Jennifer Konopny, Jennifer elmaleh, Kailee Mecklinger

Dear Members and Friends,

Welcome to the bigger and better issue of the Auxiliary Insider which highlights our many accomplishments.

In its inaugural year, the Chef’s Challenge with Gordon Ramsay exceeded our expectations —generating over $1.1 million for breast and ovarian cancer research and education at Mount Sinai Hospital. Plans are well under way for next year’s event, and I am confident that Chef’s Challenge will remain one of the city’s best events in 2011.

The third annual Yoga in Motion featuring Zumba® is taking place at the Liberty Grand Entertainment Complex on April 10, 2011 and we are privileged to have Dr. Marla Shapiro as our Event Ambassador again this year. Registration has begun, so sign-up today! For more information please visit yogainmotion.ca.

I am excited to report on a new Auxiliary initiative, Future Sinai. This young professional division of the Auxiliary will engage 20-30 year old philanthropists by providing an opportunity for social interaction and community outreach to benefit the Auxiliary’s $4.5-million Women’s Health pledge. A launch party is organized for Saturday, February 5, 2011 at the eZone. Tickets can be purchased online at www.mountsinai.ca/auxiliary/future-sinai.

Strike Out Cancer, the Auxiliary’s new three-day fundraising initiative, is presented by RioCan and will take place from May 14-17, 2011. Thirty teams of 12 will vie at the chance to win the ultimate celebrity baseball fundraising tournament. The Grand Slam Gala Party, with entertainment provided by Chicago is the finale celebration of the three-day tournament. Register at www.helpstrikeoutcancer.com and let’s play ball!

I’m thrilled to announce that Perspectives magazine is celebrating 25 years of print. I hope that you will support the magazine this year by sponsoring an editorial page or by purchasing a greeting. Funds raised through Perspectives will benefit the Women’s Health pledge and all contributions will be issued a tax receipt. A form is attached to this newsletter.

With so many exciting things in 2011 there is something for everyone, so please get involved. Together, we are the Bright Minds and Big Hearts that support Mount Sinai Hospital.

Wishing you all the best in 2011!

Sincerely,

Barbara Kerbel-May, President

Barbara Kerbel-May

Barbara Kerbel-May PresiDent

Carole Grafstein, CM PAst PresiDent

Stacey Barish ViCe-PresiDent

Karen Goldlist ViCe-PresiDent

Mia Louis ViCe-PresiDent

Merle Rosenhek ViCe-PresiDent

Lori Rosenthal ViCe-PresiDent

Lisa Colt DireCtOr

Wendy Switzer-Myles eDitOr

Message from the President

Coffee Talk a Success!

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Strike Out Cancer is set to become a fundraising Home Run

208-600 University Avenue Toronto, Ontario Canada M5G 1X5t 416-586-8290 agarda@mtsinai.on.ca www.mountsinai.ca/auxiliary

eZone120 North Queen Street, Toronto

9:00 p.m.TickeTs: $40 FuTure s inai MeMbers

$50 non-MeMbers

TickeT price iNcludeS TraNSporTaTioN, Two driNk T ickeTS,

appeTiZerS, aNd full acceSS To all eZoNe acTiv iT ieS.

dreSS: caSual chic

*FuTure s inai is a new young proFessionals div is ion oF The

MounT s inai hospiTal auxil iary

proceeds FroM This evenT will supporT The auxil iary’s

$4.5 Mill ion Women’s HealtH pledge aT MounT s inai hospiTal.

click here To purchase TickeTs

click here To becoMe a MeMber oF

connect with us

Following the success of the Sinai Soirée at Gala last May, the Mount Sinai Hospital Auxiliary is excited to launch Future Sinai, a young professionals division

for men and women aged 20 – 30 years old. We are excited to create an avenue for young professionals to become involved with Mount Sinai Hospital at an early stage in their lives. My generation represents the future philanthropists of Mount Sinai Hospital. By getting involved in our 20s, we can develop the skills and build the relationships necessary to become community leaders and lifelong benefactors.

Future Sinai members will have the opportunity to sit on Future Sinai and Auxiliary committees, take on leadership roles, as well as gain exclusive access to Future Sinai

events. All members will be invited to participate in Auxiliary events and programs including Yoga in Motion, Strike Out Cancer, Sinai Soirée and Perspectives magazine.

The official Future Sinai launch will take place on February 5, 2011 at the eZONE, an all encompassing entertainment complex and the perfect backdrop for a night to meet and mingle with Future Sinai members. Tickets are $40 for members and $50 for non-members.

To learn more information about Future Sinai member-ship and to purchase tickets to the launch party, please visit www.mountsinai.ca/auxiliary/future-sinai.

The Future Philanthropistsby l auren winberg

Upcoming eVents

This event fundraiser will take place over three days:

Celebrity draft Party May 14th

Celebrity Baseball Tournament May 15th at the Richmond Green Sports Centre

The Grand Slam Gala May 17th featuring the iconic band Chicago.

Strike Out Cancer presented by RioCan, is taking place on May 14-17, 2011.

The FIRST OF ITS KInd In CAnAdA, the event will bring together professional athletes, celebrities, and baseball enthusiasts to create an awe-inspiring weekend of festivities in support of Mount Sinai Hospital.

TO PARTICIPATe in Strike Out Cancer, 30 teams of 12 players each must fundraise a minimum of $25,000. Celebrities will be “drafted” onto these teams on May 14 based on the level of fundraising each team has achieved—top fundraisers will have first choice in the selection process. Each team will participate in three games the following day starting at 8 a.m. The final championship game will include the highest fundraising

team, along with the top-five overall highest fundraisers, against a Celebrity All-Star team, made up of all of the celebrities at the event.

The dAY-LOnG BASeBALL FeSTIVITY will include food stations, barbeque pits and beer tents where teams can hang out with their familes and entertain their celebrity team member. The GRAnd SLAM GALA on May 17 will be a huge cocktail party where participants, celebrities, sponsors and invited guests will mingle in a cool setting; revel in memories from the past two days while enjoying incredible food, an awards ceremony, and the band Chicago.

For more information and to register your team please visit

www.helpstrikeoutcancer.com

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Name ________________________________________________________

Address ______________________________________________________

City/Province/Postal Code ________________________________________

Telephone________________________Fax __________________________

email ________________________________________________________

Please mail your donation form to: Mount Sinai Hospital Auxiliary 208–600 University Avenue Toronto, ON M5G 1X5

Payment Methods { Enclosed is my cheque in the amount of $ _____________________payable to Mount Sinai Hospital Auxiliary.

{ Please charge my credit card in the amount of $ ______________ :

{ Visa

{ Mastercard

{ American express

name on card _______________________

card number _______________________

expiry date (mm/yy) __________________

signature _________________________

All donations over $10 are tax deductable.

Donating online to the Auxiliary is easier than ever!Visit www.mountsinai.ca/auxiliary and click on “donate now”. Or fax this form to 416-586-5239.

Yes!I want to support the Women’s Health pledge and other initiatives of the Mount Sinai Hospital Auxiliary.

Title/First Name/Last Name ____________________________________________________________________________

Address ___________________________________________________________________________________________

City/Province/Postal Code _____________________________________________________________________________

Phone ________________________ Fax _______________________ email _____________________________________

editorial Sponsorship: $500 Editorial Page Sponsorship (your name will be printed as a generous sponsor of an editorial page.)

Personal Greetings:  $360 Platinum (up to 20 words)  $180 Gold (up to 15 words)  $100 Silver (up to 10 words)  $180 Past Gala Chair page (up to 15 words)

your Message: ________________________________________________________________________________________ ____________________________________________________________________________________________________Samplewording:•TheSmithFamilyisproudtosupportMountSinaiHospitalAuxiliary(11words)

•BestWishesandContinuedSuccessfromtheSmithFamily(9words)

Mount Sinai Hospital Auxiliary 208–600 University Avenue Toronto, ON M5G 1X5

t 416-586-8290f 416-586-5239agarda@mtsinai.on.ca

Perspectives 2011: 25th Anniversary edition Greetings Request FormPlease fax this form to 416-586-5239. A full tax receipt will be issued to editorial and Personal greetings donation.

{ Yes! I want an editorial Page Sponsorship { Yes! I want to be included on the Friends of Mount Sinai hospital Greetings

Payment:  Visa  Mastercard  American Express Card No.: _______________________________________

Name on card __________________________Expiry date (mm/yy) _ Signature _________________________________

 Check enclosed (Payable to Mount Sinai Hospital Auxiliary)

 I prefer to make a donation this year to support Perspectives magazine. My gift is:$_____________(tax receipt over $10)

thAnk yOU for your Support

CHERITABLE REGISTRATION NO.: 119048122RR0001

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When you make a gift, the person you are honouring will receive a thank you card and a beautiful pin they can wear in recognition of

your gratitude and generosity.

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