motorola_kevinwirick.ppt
TRANSCRIPT
IPTV – Top Half of the First Inning
Kevin Wirick
Motorola Connected Home Solutions
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Top Half of the First Inning
Hitting
Pitching
Fielding
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Top Half of the First Inning
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screens
Pitching
Fielding
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
DSLAM
Hitting –IPTV for Traditional Broadcast
Central Office
Edge RouterIP Backbone
DRM Encryption
Video Acquisition System & Encoders
Super Headend
VOD Asset Management
Compression
Content
IP DSL Access Network
Home
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
DSL Video Network Traffic
Network capacity for 10,000 residential customers:
64 Kbps, 100% penetration, 2% simultaneous
Voice
2 Mbps, 50% penetration, 50% simultaneous, 2% duty factor
Video
4 Mbps, 50% penetration50% simultaneous,
~10 Mbps ~10,000 Mbps
100X
High Speed Internet
~100 Mbps
10X
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV DSL Video Challenge
Mux Video
MuxData
Video at Constant Bit Rates
Data Services
• Voice, Video, Data transported on one bandwidth limited connection
VoIP Services
Bandwidth Constrained DSL Connection
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
MPEG4 Compression Efficiency
• MPEG4 delivering 50% bit rate improvement over MPEG2 now• SD: 0.7 – 2 Mbps
• HD: 6 -- 9 Mbps
• Enables two simultaneous High Definition videos plus data over DSL2007 2008 2009 20102005 2006
MPEG 2 Encoder Performance1.0
0.5
Da
ta R
ate
fo
r C
om
pa
rab
le Q
ua
lity
MPEG 4 AVC
Encoders
0.25
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
VDSL2 Reach Enables Video
0
5
10
15
20
25
30
35
40
45
50
0 2000 4000 6000 8000 10000
Reach (feet)
Rat
e (M
bps)
Data
HD PVR
HD
SDSD
VDSL2
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Telco IPTV Subscriber Forecast
0
10
20
30
40
50
Million IPTV Subscribers
2006 2007 2008 2009 2010
North America
Europe
Asia
MRG 10/06
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV Deployment Progress
• IPTV network deployments gaining momentum• Forecast 50M IPTV subscribers in 2010• $13B in service provider revenue in 2010• $4.5B in annual Telco IPTV Capex
Service Provider Country Subscribers
Free France 2,200,000
France Telecom France 1,000,000
PCCW Hong Kong 800,000
Telefonica Spain 700,000
Softbank Yahoo Japan 700,000MRG 10/06
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Traditional Broadcast Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
$
$$$$
$
$$$
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Subscription Video over the Internet GrowthAnnual Fee-based Downloads:
Music and Video Content(Millions of Downloads, U.S. Households)
0
1,000
2,000
3,000
4,000
5,000
Mil
lio
ns
of
Fee
-bas
ed D
ow
nlo
ads
(#M
)
Video (#M)
Music (#M)
Video (#M) 36 111 299 587 988 1,607
Music (#M) 370 780 1,100 1,395 1,685 2,035
2005 2006 2007 2008 2009 2010
Source : Parks Associates' research© 2006 Parks Associates
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Traditional Broadcast Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Over the Top Value Chain
Studios & Live Event Producers
Equipment Providers
Content Creators Consumers
TV Watching
Consumer Electronics
Manufacturers
Service
Network Operators
Advertisers
Cable, Satellite, and Telcos
Equipment Providers
Programming
Advertisers
Broadcast & Cable Programmers
Networks
Equipment Providers
Content
Internet
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Internet Speeds
PC Pitstop Market Trends
Greater than 1.5
Mbps
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Disk Storage
95
24
MP
EG
2 S
D
160 GB Drive
340
1500
MP
EG
4 S
D
MPEG4High Def
1000 GB Drive
Ho
urs
Of
Vid
eo
Sto
rag
e
240
55
MP
EG
4 S
D
MPEG4High Def
MPEG2High Def
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Keys for Over the Top Business
• Controlled Content Distribution
• Content Packaging & Marketing
• Advertising
• Billing and Customer Care
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball Skills
Hitting -Traditional PayTV Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
IPTV as Mobile TV
• Mobile broadcast TV forecast 10% of mobile subscribers in 5 Years
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Explosion of Hyper-Mobility Applications
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Service Evolution
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Internet services
Digital Cellular
Set top
PC / WiFi
Mobile
Voice services
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Digital Cellular
Service Evolution
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Set top
PC / WiFi
Mobile
Internet Video
Internet services
Voice services
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Digital Cellular
Future IPTV Vision
BroadcastBroadcast +
VODBroadcast + VOD+DVR
Video services
High Speed Data
Internet services
Set top
PC / WiFi
Mobile
Voice services
Internet Video
Blended service
Multiple sources to multiple devices
Consistent experience and extensive personalization
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Rich User Experience
Live video
Contextual information enhancing the live event
Interaction zone to exchange messages with friends
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
wireless synch to digital TV
synch to home info appliances
MOBILE HOME CAR
orchestration of distributed contentmultiple access
points and distributed devices
multiple environments and use cases
smart & adaptable devices
wireless media streaming
Your videos while you travel… …extend the experience in the home… …switch to audio in the car
handoff to car entertainment
Seamless Mobility Experience
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office.
All other product or service names are the property of their respective owners. © Motorola, Inc. 2007
Baseball and IPTV
Hitting -IPTV for Traditional Broadcast Services
Pitching -Over the Top Delivery
Fielding -Seamless Mobility with Multi-Screen