motorola confidential proprietary -- motorola and the stylized m logo are registered in the us...

Motorola Confidential Proprietary -- MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other

product or service names are the property of their respective owners. © Motorola, Inc. 2001.

Key Technology Enablers

Presented ByJames Campbell - Motorola

“Bridging The Gap”OFTA Workshop

Hong KongSeptember 2002



Agenda

•Effectively Utilising Technology• MMS• Java• xHTML• Streaming Protocols

•Technical Standardisation•Legacy Terminal Support•Interfaces and Interoperability

• OSA Parlay• Web Services



Markup Language Convergence

1998 1999 2000 2001 2002

WAP

HTML

XML

HDML

WML XHTML Basic + WML

HTML 3.2

C-HTML

HTML 4.0

XHTML 1.0

XHTML BasicXML 1.0

WAP 2.xWAP 1.x

i-mode



MMS – Multimedia Messaging Service

•Adds Images, Text, and Audio Clips to SMS•Evolution of SMS

• SMS > Smart Messaging > EMS > MMS

•Picture Messaging – Electronic Postcards• Take A Picture, Add a Note/Message, and Send to Mobile (or

Email)

•Standardisation: WAP Forum and MMS-IOP Group

“SonyEricsson under forecasts demand by 50% for T68i camera

phone in Scandanavia”

Dagens Industri – Aug 2002

“J-Phone adds half a million FotoFone users per month, now has 6

million users”

Industry Reports – Aug 2002



HotSpot

Memory & OSRequirements

10MB 1MB 512kB 32kB

8 bit16 bit32 bit64 bit

JVM KVM Card VM

Java Language

Java 2Enterprise

EditionJava 2

StandardEdition

Server

Workstation

PC, laptop

NC

set-top box,net TV

Communicator

screen-phone

PDA

Smartphonecell phone

Pager

POS

card

Java 2 Micro Edition

Tiering of Java Platforms



Java 2 Micro-Edition (J2ME)

•Wide & Cross Industry Support •Main Features:

• Dynamic Download• Interactive Graphics• Off Line Operation• Security• Device Independence

•Further Information: www.java.sun.com/j2me



Video & Streaming – Packet Switched Streaming•Video is a symmetric real-time service

• MPEG-4 over RTP (Real-time Transport Protocol) on UDP

•Streaming is a real-time service, but asymmetric• Receiver plays back while downloading• RTSP (Real-Time Streaming Protocol) on UDP/TCP

•SMIL (pronounced “SMILE”)• Synchronised Multimedia Integration Language• Similar to a “PowerPoint Presentation”• HTTP on TCP

•Standardisation: 3GPP PSS Activity Group



Open Mobile Alliance

•Mobile Service Standardisation• Interoperable Services

• Countries, Operators and Mobile Terminals for Users

•Industry Consolidation• WAP Forum• Location Interoperability Forum (LIF)• SyncML – Synchronisation Markup Language• MMS Interoperability Group• Wireless Village (Instant Messaging)

•Formed in June 2002, First Meeting Sept 2002

•Standards Based Solutions Provide Economies Of Scale• Operators, Infrastructure Vendors, Developers and Platform

Vendors



Technology & Services Positioning

Text

SMS

MMS

StillImages

xHTML

SMILSynchronizedMultimediaIntegration Language

Interactive

Download

Java

Video

MovingImages

Value / Appeal To User Flexibility & Customisation

Bandwidth

Production Time & Costs



Legacy Terminal Support

Year Phones Sold Installed Base1 5 % 2 %2 10 % 5 %3 30 % 12-15 %

4 50 % 20-25 %5 80+ % 50+ %

Note: Assuming a 2-Year Replacement Cycle

“Operators over-estimate 3G Customer Base by a factor of 4. Penetration by 2007 will

only be 10%, not 40%”

Forrester Research – Aug 2002

New Technology Enables New Applications Which In Turn Changes Consumer Behaviour



Network Operator

FeatureServer

Applications &3rd Party Developers

FeatureServer

FeatureServer

FeatureServer

Bridging The Gap?

Revenue

Value

Challenge:Efficiency

&Flexibility

Management, Security, Provisioning, Billing

etc…………..



Open Service Access – Parlay Joint API Group•Connectivity: Ability To Connect Key Platforms•Administration: 3rd Party Relationships & Services

• Security (e.g. Authentication, DoS Prevention)• Service Level Agreement/Assurance

•Services: Ability To Operate Data Services Business• Manage, Provision & Bill Data Services• For Subscribers, Application Providers & Enterprises• Inter-Operator Roaming

•Exposition: Application Programming Interface Exposure

• Remove Complexity of Underlying Network Technologies• Remove Requirement for Specialist Telecoms Knowledge

•Parlay Group Whitepaper• “Opening The Networks With Parlay / OSA”• http://www.parlay.org/specs/library/index.asp



Parlay Aggregates APIs For Multiple Standards

In progressTS 29.1980-14PAM [3.1]

In progressTS 29.1980-13Policy Management [3.1]

ES 201 915-12TS 29.1980-12Charging

ES 201 915-11TS 29.1980-11Account Management

ES 201 915-10N/AConnectivity Management

ES 201 915-9N/AMessaging

ES 201 915-8TS 29.1980-8Data Session Control

ES 201 915-7TS 29.1980-7Terminal Capabilities

ES 201 915-6TS 29.1980-6Mobility (Location)

ES 201 915-5TS 29.1980-5User Interaction

ES 201 915-4TS 29.1980-4Call Control

ES 201 915-3TS 29.1980-3Framework

ES 201 915-2TS 29.1980-2Common Types

ES 201 915-1TS 29.1980-1Overview

ETSI OSA API Version 1 spec.

3GPP OSA API Release

4 spec.

Parlay Version 3.0 spec.

JSR-123 v.1.0 (PAM)

JSR-098 v.1.0 (ULS)

JSR-103 v.1.0 (UI)

JSR-021 v.1.1 (JCC)

JSR-024 v.1.0 (TSM, SD, and SAM)JSR-119 v.1.0 (IM)

JSR-145 v.1.0 (Common)

JSR-136 v.1.0 (JTSP)

JAIN SPA API spec.



More Time/Resources to Focus on Services

Interfaces

Infrastructure(Transactions)

BusinessModels

80%

Interfaces

Infrastructure

Business Models 80%

• Reduce Deployment Effort• Reduce Maintenance Effort• Reduce Time-to-Market• Reduce Risk



Going Into Battle………………

“If the enemy is taking his ease, harass him; if quietly encamped, force him to move; if well supplied with food, starve him out.”

Sun Tzu “The Art Of War”

• Interfaces (APIs) to Developer’s – Operator’s Supply Line• Ability To Rapidly & Easily Create New Interfaces

• Services (Business Models) – Operator’s Differentiation• Ability To Rapidly & Easily Create New Services

• Time To Market is Critical For Competitive Advantage



Thank You

[email protected]

+61 419 727 779

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