motive quest story 2.3.11
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TRANSCRIPT
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In a fast changing world consumer motivations are
unchanged
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Human motivations are primal
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We all want to feel connected
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Feel nurturing
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Feel Creative
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These needs were around long before social media
Human evolution
Soc
ial N
etw
ork
s
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Often its difficult to fully understand your customers’ needs
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But when you understand motivations you can change behavior
þ þ þ þ þ þ þ
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MotiveQuest explores motivations
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We help solve business problems with insights into customer motivations.
Major MotiveQuest Clients
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We have found that Social networks are a good place to research these motivations
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We use clever algorithms on social networks to reveal motivational drivers
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And many other ways of exploring what they mean
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Across a range of different questions
Understanding
Consumer Trends
Motivational Segmentation
Brand Insights
Communications Strategy Econometrics
Tracking
Communications
Measurement
CORE EXPERTISE
TRADITIONAL ALTERNATIVES
Trend Research Segmentation Studies Ethnographies Focus Groups
Quantitative Research Focus Groups
Traditional Tracking Studies Marketing Metrics Modeling
Innovation Opportunities
Positioning Development Campaign Impact
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Do you want to discover what motivates your customers?
Contact Zack Nippert at [email protected] Website: www.motivequest.com
Twitter: @motivequest