Motivation Instinct Theory: we are motivated by our inborn automated behaviors. But instincts only explain why we do a small fraction of our behaviors. Click on the fish to watch its instinctual behavior. Drive Reduction Theory Behavior motivated by BIOLOGICAL NEEDS Homeostasis When we are not, we have a need that creates a drive. Primary vs. Secondary drives Arousal Theory We are motivated to seek an optimum level of arousal. Motivation of HUNGER Hunger is from the brain. Not the stomach. Lateral hypothalamus [hungry] Ventromedial hypothalamus [full] Set Point Theory Hypothalamus acts like a thermostat Wants a stable weight Activate the lateral when you diet and activate the ventromedial when you start to gain weight Now, we are going to talk about bunnies Why? Achievement Motivation Intrinsic MotivatorsExtrinsic Motivators