motivation by reputation - digital dealer #16 - ryan leslie & megan barto
DESCRIPTION
During the Digital Dealer #16 Conference in Atlantic City, NJ, Ryan Leslie & Megan Barto explained to attendees how you can motivate your teams in-store using your on-line reputation.TRANSCRIPT
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Motivation by ReputationRyan Leslie
Director of Dealer Experience781.697.3562
[email protected]@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
![Page 9: Motivation By Reputation - Digital Dealer #16 - Ryan Leslie & Megan Barto](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54704a7baf79599f108b4663/html5/thumbnails/9.jpg)
Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Showrooming
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Picture Perfect Reputation Management
Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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If customer perception is one of the most important things to your dealership – wouldn’t you like to learn how to improve
it?
Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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How many of you, in a medium-sized store, have under $1,000 to set aside for increasing the perception of your
dealership to your in-store customers?
Not weekly Not MonthlyOnce
Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
![Page 21: Motivation By Reputation - Digital Dealer #16 - Ryan Leslie & Megan Barto](https://reader037.vdocuments.mx/reader037/viewer/2022110302/54704a7baf79599f108b4663/html5/thumbnails/21.jpg)
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
Never ask for a 5 star review…
…ask the customer for their story.
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
5 words and 5 stars will not sell or service cars!
Strive for Stories!
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Sep 30, 2013 - New York Sues 19 Companies for Fake Reviews. Recently, review sites and state attorneys general have begun to crack down on
fake reviews ..
Aug 28, 2013 - In a lawsuit a month ago, Edmunds accused Texas-based Humankind Design Ltd. of registering nearly 2,200 fake
member accounts
Sep 17, 2013 - Yelp is suing a San Diego law firm for allegedly seeding its Yelp page with
“fake reviews” from non-existent clients. Julian McMillan, who owns ...
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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Dopamine- the real reason for motivation
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Dopamine is responsible for signaling feedback for predicted rewards.
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In simplistic terms, it tells the individual to repeat what it just did to get that reward. It tells the
memory centers in the brain to pay particular attention to all features of that rewarding experience, so it can
be repeated in the future.
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle
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2
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• Teach them to be their own brand•Share success stories from Phil Young.•Share data points from Dataium Study
• Embrace the competitiveness on your floor and in your drive
• Teach them the lifecycle of reviews!
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Handed out the first one Sept. 4th 2012
Shipped 41,000 on March 7th, 2014
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Ryan LeslieDirector of Dealer Experience
@jrleslie
Megan BartoMarketing Director Ciocca Honda
717.991.1942 [email protected]
@skeetle