mother knows best: a content analysis of family networks in animated disney movies michael kurtz

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Mother Knows Best: A Mother Knows Best: A Content Analysis of Content Analysis of Family Networks In Family Networks In Animated Disney Movies Animated Disney Movies Michael Kurtz Michael Kurtz

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Page 1: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

Mother Knows Best: A Mother Knows Best: A Content Analysis of Family Content Analysis of Family

Networks In Animated Networks In Animated Disney MoviesDisney Movies

Michael KurtzMichael Kurtz

Page 2: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

RationaleRationale

Disney Corp. is a major contributor to Disney Corp. is a major contributor to Children’s MediaChildren’s Media

Oldest Form of Disney MediaOldest Form of Disney Media Feature-Length Animated Films (Tanner et al., Feature-Length Animated Films (Tanner et al.,

2003)2003) Popularity of Feature-Length Animated Film.Popularity of Feature-Length Animated Film.

How many own VHS?How many own VHS?DVD?DVD?Blu-Ray?Blu-Ray?

How many have a relative (regardless of How many have a relative (regardless of “Biologicalness”) who owns every Disney VHS “Biologicalness”) who owns every Disney VHS every released?every released?

This guy over there ( This guy over there ( ) does. ) does.

Page 3: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

RationaleRationale

Children and information about familiesChildren and information about familiesObserving own familiesObserving own familiesVarious forms of media to negotiate who Various forms of media to negotiate who

they are and what the world is like they are and what the world is like (Drotner, 2011).(Drotner, 2011).

Vicarious Learning – Social Cognitive Vicarious Learning – Social Cognitive TheoryTheoryHuman development would be greatly retarded Human development would be greatly retarded

without this ability (Bandura, 2009).without this ability (Bandura, 2009).

Page 4: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

RationaleRationale

Past Disney Movie ResearchPast Disney Movie Research Most research examines one movie for specific Most research examines one movie for specific

issuesissuesGender-Related Analysis (Beres, 1999)Gender-Related Analysis (Beres, 1999)Cultural, Racial, Ethnic Analysis (Gooding-Williams, Cultural, Racial, Ethnic Analysis (Gooding-Williams,

1995)1995) Multiple MoviesMultiple Movies

Prominent Themes about Family Relationships Prominent Themes about Family Relationships (Tanner et al., 2003)(Tanner et al., 2003)

Purposive samplePurposive sample ““Traditional” and “Alternative”Traditional” and “Alternative”

No detail about biological relationNo detail about biological relation

Page 5: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

Research QuestionsResearch Questions

RQ1: What relationship will be the RQ1: What relationship will be the most dominant in Animated Disney most dominant in Animated Disney Movies?Movies?

RQ2: What biological relation will be RQ2: What biological relation will be the most dominant in Animated the most dominant in Animated Disney Movies?Disney Movies?

Page 6: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ReliabilityReliability

Reliability AssessmentReliability AssessmentBeginning section of three moviesBeginning section of three movies

Sword In The StoneSword In The StoneFinding NemoFinding NemoLady And The TrampLady And The Tramp

Reliability was considered “Excellent”Reliability was considered “Excellent”Actually, it does not get any better than Actually, it does not get any better than

what you are about to see…what you are about to see…

Page 7: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

Coder ID Film ID Brief Name of Film Main Character Date Name A. Relationship A. Biological Relation

1 3 Lady & Tramp Lady 12/9/2011 Jim 101 0

2 3 Lady & Tramp Lady 12/9/2011 Jim 101 0

1 3 Lady & Tramp Lady 12/9/2011 Darling 102 0

2 3 Lady & Tramp Lady 12/9/2011 Darling 102 0

1 4 Sword In Stone Arthur "Wart" 12/9/2011 Ector 101 0

2 4 Sword In Stone Arthur "Wart" 12/9/2011 Ector 101 0

1 4 Sword In Stone Arthur "Wart" 12/9/2011 Kay 106 0

2 4 Sword In Stone Arthur "Wart" 12/9/2011 Kaye 106 0

1 8 Finding Nemo Marlin 12/9/2011 Nemo 112 2

2 8 Finding Nemo Marlin 12/9/2011 Nemo 112 2

1 8 Finding Nemo Marlin 12/9/2011 Coral 115 0

2 8 Finding Nemo Marlin 12/9/2011 Coral 115 0

Page 8: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

Percent Agreement          

  Variable A. Relationship A. Biological Relation   Average

Coder Pair          

1,2   1 1   1

           

Average   1 1   1

           

           

Cohen's Kappa          

  Variable A. Relationship A. Biological Relation   Average

Coder Pair          

1,2   1 1   1

           

Average   1 1   1

           

           

Cohen's Kappa for Multiple Coders          

  Variable A. Relationship A. Biological Relation   Average

Coders          

1,2   1 1   1

           

Krippendorff's Alpha          

  Variable A. Relationship A. Biological Relation   Average

Coders          

1,2   1 1   1

Page 9: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResults

RQ1RQ1What relationship will be the most What relationship will be the most

dominant in Animated Disney Movies?dominant in Animated Disney Movies?Results will be shown for:Results will be shown for:

BeginningBeginningMiddleMiddleEndEndAggregateAggregate

Page 10: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResultsBeginning

A. Relationship

FrequencyPerce

nt

Valid Perce

nt

Cumulative Perce

nt

Valid 101 4 28.6 28.6 28.6

102 5 35.7 35.7 64.3

106 1 7.1 7.1 71.4

112 1 7.1 7.1 78.6

115 1 7.1 7.1 85.7

199 2 14.3 14.3 100.0

Total 14 100.0 100.0

 

Page 11: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResultsMiddle

B. Relationship

FrequencyPerce

nt

Valid Perce

nt

Cumulative Perce

nt

Valid 101 4 18.2 18.2 18.2

102 5 22.7 22.7 40.9

104 2 9.1 9.1 50.0

105 2 9.1 9.1 59.1

106 6 27.3 27.3 86.4

107 1 4.5 4.5 90.9

112 1 4.5 4.5 95.5

199 1 4.5 4.5 100.0

Total 22 100.0 100.0

 

Page 12: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResultsEnd

C. Relationship

Frequency

Percent

Valid Perce

nt

Cumulative

Percent

Valid 101 5 16.1 16.1 16.1

102 5 16.1 16.1 32.3

104 2 6.5 6.5 38.7

106 6 19.4 19.4 58.1

107 1 3.2 3.2 61.3

112 2 6.5 6.5 67.7

113 3 9.7 9.7 77.4

114 4 12.9 12.9 90.3

115 1 3.2 3.2 93.5

188 2 6.5 6.5 100.0

Total 31 100.0 100.0 

Page 13: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResultsComRelationship

Frequency

Percent

Valid Perce

nt

Cumulative

Percent

Valid 101 13 19.4 19.4 19.4

102 15 22.4 22.4 41.8

104 4 6.0 6.0 47.8

105 2 3.0 3.0 50.7

106 13 19.4 19.4 70.1

107 2 3.0 3.0 73.1

112 4 6.0 6.0 79.1

113 3 4.5 4.5 83.6

114 4 6.0 6.0 89.6

115 2 3.0 3.0 92.5

188 2 3.0 3.0 95.5

199 3 4.5 4.5 100.0

Total 67 100.0 100.0 

Aggregate

Page 14: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResults

RQ2RQ2What biological relation will be the What biological relation will be the

most dominant in Animated Disney most dominant in Animated Disney Movies?Movies?Results will be shown forResults will be shown for

BeginningBeginningMiddleMiddleEndEndAggregateAggregate

Page 15: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResultsBeginning

A. Biological Relation

FrequencyPerce

nt

Valid Perce

nt

Cumulative Perce

nt

Valid 0 7 50.0 50.0 50.0

2 5 35.7 35.7 85.7

9 2 14.3 14.3 100.0

Total 14 100.0 100.0

 

Page 16: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResults

B. Biological Relation

FrequencyPerce

nt

Valid Perce

nt

Cumulative Perce

nt

Valid 0 18 81.8 81.8 81.8

2 3 13.6 13.6 95.5

9 1 4.5 4.5 100.0

Total 22 100.0 100.0

 

Middle

Page 17: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResults

C. Biological Relation

FrequencyPerce

nt

Valid Perce

nt

Cumulative Perce

nt

Valid 0 22 71.0 71.0 71.0

2 9 29.0 29.0 100.0

Total 31 100.0 100.0

 

End

Page 18: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ResultsResults

ComBiological Relation

FrequencyPercen

t

Valid Perce

nt

Cumulative

Percent

Valid 0 47 70.1 70.1 70.1

2 17 25.4 25.4 95.5

9 3 4.5 4.5 100.0

Total 67 100.0 100.0

 

Aggregate

Page 19: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

DiscussionDiscussion

““Mother knows best”Mother knows best” Be sure to get a DNA testBe sure to get a DNA test Future Endeavors for Content Analysis in Future Endeavors for Content Analysis in

Disney Movie StudiesDisney Movie Studies Code for…Code for…

Goodness/EvilnessGoodness/EvilnessLive or DieLive or DieHuman or AnimalHuman or AnimalWhen Death or implied Death (not due to natural When Death or implied Death (not due to natural

causes) occurs to any character (Seemed to occur in causes) occurs to any character (Seemed to occur in the 80s and beyond)the 80s and beyond)

How many times a song happens (UGH)How many times a song happens (UGH) Larger SampleLarger Sample

Page 20: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

ReferencesReferences Bandura, A. (2009). Social cognitive theory of mass communication. In J.

Bryant and M.B. Oliver (Ed.), Media effects: Advances in theory and research (pp. 94-124). New York, NY.: Routledge.

Beres, L. (1999). Beauty and the Beast: The romanticization of abuse in popular culture. European Journal of Cultural Studies, 2, 191–207

Drotner, K. (2001). Global media through youthful eyes. In S. Livingstone, & M. Bovill (Eds.), Children and their changing media environment: A European comparative study (pp. 283–306). Mahwah, NJ: Lawrence Erlbaum.

Gooding-Williams, R. (1995). Disney in Africa and the inner city: On race and space in The Lion King. Social Identities, 1, 373–379.

Tanner, L. R., Haddock, S. A., Zimmerman, T. S., & Lund, L. K. (2003). Images of couples and families in Disney feature-length animated films. The American Journal of Family Therapy, 31, 355–373.

Page 21: Mother Knows Best: A Content Analysis of Family Networks In Animated Disney Movies Michael Kurtz

The EndThe End