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<p>A MARKETING RESEARCH PROJECT REPORTON Most popular spices in NCR Submitted in Partial Fulfillment of the Requirement For Post Graduate Diploma in Retail Management</p> <p>UNDER THE SUPERVISION OF :M R . S ASHI B HUSHAN (Faculty of Marketing Research) And Guidance Of M R . RAMESH K UMAR SUBMITTED TO: SUBMITTED BY:MR RAKESH RANJAN</p> <p>D R. D.K.G ARGKR[ Ishan Institute of Management &amp; Technology, Greater Noida ]</p> <p>(RMR2007)</p> <p>ISHAN INSTITUTE OF MANAGEMENT &amp; TECHNOLOGY 2, KNOWLEDGE PARK, GREATER NOIDA. E-MAIL:I SHAN_ RESEARCH @ YAHOO .COM1</p> <p>SYNOPSISTITLE: MOST POPULAR SPICES IN NCR : To know the women choice of spices Mr. RAKESH RANJAN KR (RMR2007) Mr. Ramesh kumar (BM14041) DELHI AND NCR Females 50 Primary data through Questionnaire &amp; pie chart. Methodology. Duration. Submitted to : : : Exploratory &amp; Conclusive research. 15 Days. Dr. D.K Garg Chairman, ( technology, Greater noida.) Ishan Institute of Managemet &amp; Research Objective. -</p> <p>Name of the researcher. - : Name of the guide. Area of study or extent.Sample unit. Sample size.Research tool. : : : : :</p> <p>ISHAN INSTITUTE OF MANAGEMENT &amp; TECHNOLOGY 2, KNOWLEDGE PARK, GREATER NOIDA. E-MAIL:ISHAN _ RESEARCH @YAHOO .COM2</p> <p>ACKNOWLEDGEMENT</p> <p>I AM INDEBTED TO THOSE HELPING HANDS THAT HAVE GIVEN THEIR WILLINGNESS ANDSIGNIFICANT CONTRIBUTION IN PREPARING THIS PROJECT UNDER VARIOUS LIMITATIONS THAT</p> <p>I HAD TO WORK IN . I AM VERY THANKFUL TO MR.SHASHI BHUSHAN (FACULTY OF IIMT) AND MR. RAJEEV SAXENA (FACULTY OF IIMT) FOR HIS SUPPORT AND ESTEEMED SUGGESTIONS DURING THE MAKING OF THIS PROJECT. I would also like to acknowledge our immense gratitude to our honorable chairman sir Dr. D.K.Garg, who has given us this opportunity to work on this Marketing Research project. I am also grateful to our senior Mr Ramesh kumar, who has given me valuable suggestions, guidance and support to complete this project.</p> <p>Last but not the least I would like to thank our parents, friends and class mates who has supported us for the successful completion of this marketing research project.</p> <p>Date: 28-01-2010</p> <p>RAKESH RANJAN KR. ENR RMR2007</p> <p>ISHAN INSTITUTE OF MANAGEMENT &amp; TECHNOLOGY 2, KNOWLEDGE PARK, GREATER NOIDA.E-MAIL:Ishan_research@yahoo.</p> <p>3</p> <p>DECLARATION</p> <p>I Ramesh Kumar has been guide of Mr. Rakesh Ranjan Kr ENR NO.RMR2007 Project Titled : Most Popular Spices In NCR I personally</p> <p>verified more than 40%of the respondents and I have supervised the project .In case it is found that it is not a genuine work, and then the institute can take any disciplinary action against me and the candidate. Along with this declaration I am enclosing the list of respondents whom I have verified.</p> <p>Signature of guideMr. RAMESH KUMAR ENR no-BMR 14041</p> <p>4</p> <p>LIST OF RESPONDENTS S.no. NAME OF RESPONDENT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Seema Varma Uma Goyal Munni Devi Varsa Goyal Chanchal Sharma Pratibha Singh Rekha Singh Isha Arora Jyotsana Singh Susma Tyagi Minu Jha Anamika Shikha Gupta Suchitra Samom Kamya Tomar Khushboo Singh Prerana Nainwal Shubhra Nainwal Komal Singh Nehal Jethvani AGE 31 35 43 33 30 30 37 25 30 34 33 32 23 23 23 23 20 20 19 20 CONTACT NO. 9811090836 4294484 9868234110 9811608796 9210701670 2320937 9999597429 9810324040 9718587581 9811228520 9958723677 9811356300 9810522355 9811447672 9891316592 9350207026 9654888736 9654888739 9968574727 9911587565</p> <p>5</p> <p>UNDERTAKING</p> <p>I Rakesh Ranjan Kr son of Sri Girija Prasad is a student of RM Section-H of 15th Batch vide ENRNO.- RMR2007. I did MR academic project title MOST POPULAR SPICES IN NCR . And the same project being done by college s Name- ISHAN INSTITUTE OF MANAGEMENT AND TECHNOLOGY. ENR NO.RMR2023, Name -Mr. Revti Raman Singh.</p> <p>I Undertake that I have met personally to all the respondents and guide guided me from time to time, my guide has verified minimum 40% of the respondents through phone or otherwise it is confirmed that the project is an original work. In case it is found that any respondent is fake, my project can be cancelled, my admission can be cancelled and any disciplinary action can be taken against me and my guide.</p> <p>Date: Place:</p> <p>Signature of the student</p> <p>6</p> <p>PREFACE</p> <p>Research is defined as the process of knowing the facts and verifying the old ones by the application of scientific methods to natural phenomena so as to come to uniform of laws governing these phenomena. The research process involves a circular flow because conclusion from research studies frequently gives rise to ideas and problems, which should be further investigated. Marketing research specifies the information required to address these issues, design the method for collecting information manages and implement the data collection process analysis the result and communicate the findings and their implication. We tried our level best to conduct a research to gain thorough knowledge about the market. my topic was MOST POPULAR SPICES IN NCR. We have put our best effort into this research to gain the accurate data. If any error or mistake found in collecting data kindly ignore. We particularly owe our gratitude to Dr. D.K Garg (chairman), Mr. M.K Verma (Dean). We also take this opportunity to express our sincere gratitude to our guide Mr. Ramesh Kumar. Finally we express our gratitude to our parents who financed for this project.</p> <p>RAKESH RANJAN KR (RMR-2007)</p> <p>7</p> <p>TABLE OF CONTENTS</p> <p>S.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14</p> <p>Contents Acknowledgement Declaration, List of respondent &amp; Undertaking Preface Introduction Review Of Literature Research Objective Research Methodology Analysis &amp; Interpretation Findings, Suggestions &amp; Limitation Conclusion &amp; Personal Experience Words Of Thanks Bibliography, Annexure, Quantitative analysis (Chi Test) Bibliography, Annexure List of respondents &amp; Respondent Sheet</p> <p>Page No. 3 4-6 7 9 10 11 12-23 24-38 39-41 42-43 44 45-49 50-51 52-56</p> <p>8</p> <p>INTRODUCTION</p> <p>Business needs certain kind of information in order to be able to satisfy their customer wants and needs to design effective marketing program .Basically they want information regarding target market, product, services, price, distribution, and promotion.</p> <p>Marketing research specifies the information required to address these issues, design the method for collecting information manages and implement the data collection process analysis the result and communicate the findings and their implication</p> <p>The objective of this study was to analysis Most Popular Spices In NCR . This will be used for academic purpose only.</p> <p>9</p> <p>REVIEW OF LITERATURE MARKETING RESEARCHMarketing research is the function that links the consumer, customer and public to the marketer through information- information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues designs the method for collecting information, manage and implements the data collection process, analyzes and communicate the findings and their implications.</p> <p>The marketing processMarketing research is gathered using a systemic approach. 1. Define the problem. Never conduct research for things that you would like to know. Make sure that you really need for knowing something. The problem then becomes the focus of research. 2. How will you collect the data that you will analyze to solve the problem. Do we conduct a telephonic survey or a focus group? 3. Select a sampling method. Do we use a stratified sample, cluster sample or random sample? 4. Collect the data. 5. Conduct the analysis of the data. 6. Check for errors. It is not uncommon to find the errors in sampling, data collection method or analytical mistakes. 7. Write the final report that contains charts tables that will communicate the result of the research and hopefully lead to the solution of the prob lem. Watch out for errors in interpretation.</p> <p>SOURCE OF DATA:There are two main sources of data collection primary data and secondary data. Primary research is conducted from scratch. It is original and collected to solve the problems in hand. Secondary research is also known as desk research already exist since it has been collected for other purpose.</p> <p>Marketing research application1. 2 3 4 Gathering data from market. Conducting customer surveys. Determining the need of your customer. Evaluating Market place.</p> <p>10</p> <p>RESEARCH OBJECTIVE</p> <p> To study the preference of women towards the different spicesavailable in the market.</p> <p> To know about the choice of respondents regarding differentprospective.</p> <p> To know the features looked for by respondents. To know the satisfaction level of the respondents about the spicesavailable in the market.</p> <p> To know about what kind of spices women prefer To study the buying behavior of women while purchasing spices .</p> <p>11</p> <p>RESEARCH METHODOLOGY</p> <p>MARKETING:</p> <p>Kotlers Definition:</p> <p>Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.</p> <p>MARKETING RESEARCH:</p> <p>Several characteristics of modern business encourage the use of marketing research by business. First, the supplier of products and services need to be informed about the final consumer in order to market their products and services more effectively. Secondly, as a company grows and starts distributing its product in number of different markets, the managers of the company find themselves becoming more separated from the final consumers of their products.</p> <p>12</p> <p>Marketing Research is the function which likes the consumers, customers &amp; public the marketer through information which is used to identify &amp; define marketing opportunities &amp; problems, generate, refine &amp; evaluate mark eting action; monitor marketing performances &amp; improve understanding of marketing as a process.</p> <p>According to American Marketing Association, The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services . Marketing research specifies the information required to address these issues, design &amp; the method of collecting information, it manages &amp; implements the data collecting process, Analyses the results &amp; communicates the findings &amp; their implications.</p> <p>NEED OF MARKETING RESEARCH:</p> <p>In an era when the world population is going to be 9 billion by 2025 and when globalization is an every bodies word marketers are no longer interested in waiting for consumer to come there door step and purchase a product, rather they started compelling people to come to the door. Also the growing uncertainties in the economy leads to threat for the marketers. To know how these attribute affects the consumer mind is a matter of great concern for the marketers. The Marketing Research can eliminate this threat.13</p> <p>So according to me Marketing Research is the tool used by marketers to explore the hidden Opportunities and Threats in the market and there by evaluating the Strength and Weakness of the concern to design a proper marketing mix for the target market so as not to miss any Opportunity and to avoid Threats.</p> <p>RESEARCH DESIGN</p> <p>Despite the difficulty of establishing an entirely satisfactory classification system, it is helpful to classify marketing research projects on the basis of fundamental objectives of the research, consideration of the different types, their applicability, their strength and weakness.</p> <p>The two general type of research based on the basis of the fundamental objective of the research are:-</p> <p>1. Exploratory Research Design 2. Conclusive Research Design</p> <p>14</p> <p>Exploratory Research</p> <p>Exploratory research design seeks to discover new relationships between several facts. In well-established field s of study, hypothesis usually is drawn from ideas developed in previous research studies or is derived from theory.</p> <p>Research could be then used to determine if the hypothesis was correct. Too little is known, however about consumer reaction to marketing stimulate to permit the formulation of sound hypothesis in many specific situations. As a result, much marketing research is of exploratory in nature; emphasis is placed on finding hypothesis relative to new product s or marketing practices that can be changed profitably.</p> <p>Conclusive Research</p> <p>Conclusive Research provides information that helps the executives make a rational decision. The marketing executive has to arrive at a suitable decision from the various alternative decisions. In some instances particularly if an experiment is running, the research in many cases come close to specifying15</p> <p>the precise alternative to choose; in other cases, especially with descriptive studies, the research will only partially clarify the situation, and much will be left to the executives judgment.</p> <p>Conclusive Research studies can be classified as either descriptive or experimental. But the experimental research is out of the scope of my research.</p> <p>Conclusive research includes the following four tools</p> <p>a) Descriptive Research. b) Case Study. c) Statistical Study. d) Experimentation. Among the above the tools I have used during my research was Descriptive Research.</p> <p>RESEARCH INSTRUMENT</p> <p>y Structured Questionnaire16</p> <p>The questionnaire is a standardized form for recording answers on the basis of set questions. The questions provided limited answers.</p> <p>y Research size The research size chosen was 150. y Research Method Research Method is the process in which only a few units of population under study are considered for analysis. The research method was random asking the questions in which the respondents were given the questionnaire. The Questionnaire was framed in such a way to get continue response &amp; To achieve flexibility by asking certain open ended questions. The time constraints and various other factors were also kept in mind while framing the marketing research methodology.</p> <p>DATA COLLECTION METHOD:</p> <p>Surveys have become so common in today s world that the average person seldom questions the idea about the useful information that can be</p> <p>17</p> <p>obtained in a particular manner. Various findings of one type or another are developed and are usually seen possible a fter the acceptance. The methods of obtaining and collecting data are adopted in accordance with the objective and nature of the research methodology.</p> <p>QUESTIONNAIRE:</p> <p>Questionnaire and observation are two basic methods of collectin g data in marketing research. In questionnaire method a formal list of ques tion is prepared in a sequence, which are provided, in printed forms to the respondents, for them to answer.</p> <p>Advantages</p> <p>y Versatility:- Probably the greatest advantage of the questionnaire method is its versatility. Almost every problem of marketing research can be approached from the questionnaire p...</p>