most popular internet marketing courses

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  2. 2. The Internet needs no introduction today. Its power and potential is recognized by one and all. The Diploma in Internet Marketing from the Panache Internet Marketing School is designed to provide you with the necessary education, training and mentoring to help you join the Internet revolution not only as a user but also as a career-oriented decision-maker. Take the PIMS Diploma in Internet Marketing and join an MNC, a public limited company, the government, or a SME as an Internet marketing professional. JOIN THE RANKS AS AN INTERNET MARKETING PROFESSIONAL BY TAKING THE DIPLOMA IN INTERNET MARKETING COURSE AND BENEFIT FROM THE EXPLOSIVE GROWTH THE INTERNET HAS EXPERIENCED. There are 148,344,875 Internet websites currently registered and counting. The number of email messages opened on smartphones and tablet PCs has gone up 80% in the past six months. 93% of companies use social media to market their business. Blogs on the Internet are 63% more likely to influence purchase decisions than print magazines.
  3. 3. JOB PLACEMENT ASSISTANCE AND CAREERS Did you know that there are more than 10,000 Internet marketing jobs currently lying vacant in India? To check this out, we encourage you to search on the major job portals such as,, and with keywords such as Internet marketing, search engine optimization, digital marketing and Ad- words. A Diploma from PIMS qualifies you for a full-time position in Internet marketing the day you complete the course and the project. The Diploma Cer- tificate is also valid for points toward Canada, Australia and New Zealand immigration. Once you complete your Diploma, PIMS will provide job placement assistance and career guidance. The Diploma will also serve as an added qualification when combined with your degree since the Internet plays a role in all fields and industries today. OUR FACULTY PIMS faculty members are highly qualified and experienced Internet marketing professionals with extensive industry experience. Many of them currently work full-time as Internet marketing managers and consultants. You will not only benefit greatly from their experience and insider knowledge about the Internet industry but will also receive help from them to find suitable jobs in the Industry either full-time or part-time. ELIGIBILITY Completion of +2 (class XII) from a recognized board in India or abroad such as CBSE, ICSE, state boards, A-Level or International Baccalaureate Presently pursuing a full-time recognized degree on the campus where the Diploma is offered
  5. 5. COURSE OVERVIEW AND INSIGHTS The Diploma in Internet Marketing from PIMS is a comprehensive 40-hour course which covers all aspects of Internet and digital marketing. No prior background in marketing, engineering, science or mathematics is required to become an Internet marketing professional. You can become an Internet marketing expert even if you are a commerce or humanities stu- dent. What is required is good knowledge of the Internet landscape, willingness to work hard and learn, an a serious commitment to your career. PIMS will help you achieve these objectives through this course. HIGHLIGHTS -Comprehensive course syllabus covering all aspects of Internet mar- keting including social media marketing, Google marketing and search engine optimization - Hands-on live classroom training on your campus conducted by highly qualified and experienced instructors - Real projects from companies through project assignments -Conveniently structured so that you can take the course along with your present degree simultaneously on your very own college campus The Strategic Advantage Once you complete the Diploma in Internet Marketing course, you will be able to: Gain 360 degree knowledge of Internet marketing from a career point of view Begin working full-time, part-time or on weekends as an Internet marketing professional for a company Earn extra income by doing project-based assignments as a freelancer Take your career to the next level by combining the Diploma with your present college degree
  6. 6. 1 2 3 Module 1: Introduction to Internet Marketing What exactly is Internet Marketing? Current trends in Internet marketing Different branches within Internet marketing The market potential of marketing digitally for companies Module 2: General overview of Web Concepts and Hosting Various types of websites and their defined roles Web hosting and server side basics Types of domains and domain registration Optimizing server performance for successful Internet marketing Module 3: Social Media Marketing How to market a companys products and services through social media? Social media marketing on the 7 wonders of the social media world: Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Tumblr Social media marketing through photo file sharing websites: Flickr, PhotoBucket and Instagram COURSE SYLLABUS We have provided a module-based introduction of the course curriculum and syllabus to help you gain abroad understanding of the Diploma in Internet Marketing from PIMS. Please visit our website at for in-depth information about the course curriculum and syllabus.
  7. 7. Module 4: Search Engine Optimization (SEO) Industry overview Keyword research, meta data and link building On-page SEO and off-page SEO Introducing Google Webmaster Tools Module 5: Online Advertising Introduction to banners, contextual ads and rich media Tools to manage pop up & pop under advertising Contextual advertising using images and videos Tracking and measuring ROI of online advertising Module 6: Google Adwords PPC and Paid Search Setting up an Adwords pay-per-click (PPC) campaign using Google Search, Display and Gmail Managing the campaign from the Google Adwords Dashboard Managing Google Quality Score (QS) and keeping it high Segmenting ad groups like a professional Overview of remarketing and behavioral advertising PPC strategies on Yahoo and Bing 4 5 6 Please visit our website at for in-depth information about the course curriculum and syllabus.
  8. 8. 7 8 9 Module 7: Tracking Performance and Measurement with Google Analytics What is Analytics? Setting up a Google Analytics account and generating the analytics code Managing Google Analytics from the Control Panel Interpreting figures, charts and reports generated by Google Analytics Other analytics platforms Module 8: Lead Generation for Companies Definition of an online sales lead Cold, warm and hot leads Landing pages and lead conversion Conducting A-B split testing Converting leads into sales through Internet marketing Module 9: Email Marketing Strategies for successful email marketing campaigns Designing and developing email marketing collateral Types of mailing lists and list building Auto responders, opt-ins and email marketing services: Awebber, Constant Contact, MailChimp Overview of email marketing laws including CAN-SPAM and DMRA Deploying and using server-based email management systems (EMS) to send large volume email Please visit our website at for in-depth information about the course curriculum and syllabus.
  9. 9. Module 10: eCommerce Marketing Setting up ecommerce portals and websites, shopping carts and payment gateways Driving traffic to ecommerce portals and websites with Internet marketing Setting up your own ecommerce store on Shopify and Ebay with virtually no investment eCommerce case studies: FlipKart, Snapdeal and Mintra Module 11: Affiliate Marketing Making money from the affiliate marketing revolution Overview of affiliate marketing networks Indian websites with the best affiliate programs Managing your affiliate presence Module 12: Internet Entrepreneurship with Google Adsense Adsense program overview and features How to receive a check from Google each month through Google Adsense Building an Adsense network with multiple Adsense websites Doubling your income by selling qualified leads from your Adsense websites 10 11 12 Please visit our website at for in-depth information about the course curriculum and syllabus.
  10. 10. ABOUT PANACHE INTERNET MARKETING SCHOOL PIMS is an outreach initiative of Panache Softech Pvt. Ltd. located in Sector 62, Noida. For the past several years, Panache Softech has defined its leadership position in the In- ternet industry with a stellar list of clients for whom the company has provided services in areas such as Internet marketing, web development, web designing, SEO, multimedia and animation. We now bring our combined experience and expertise to students to help them carve a highly successful career niche in the Internet marketing world.
  12. 12. CONTACT US: #06,Plot No.133 Near Hotel Park Ascent Noida-62 Uttar Pradesh Ph No-0120-2494234, 9911183009, 8750394420 Email:- AND C-81,Sector-2,Noida-201301 PH: - 0120-2494234 Mob.:9911183009,8750394420


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